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The Future of Retail	

Post-Digital Approach To Shopper Marketing
When the old ways begin to give
way to something yet to be
imagined, we have a choice.	

	

Live in the past or get down to the
business of imaging the future.	





 The time has come to re-imagine the future of shopping.
The entire world can be a retail experience	





             Anything. Anytime, anywhere!
We’ve moved far beyond “the
medium is the message”; now, we
need new messages. We need
worthwhile tools. In a truly post-
digital world, the only survivors are
people, beauty, truth, and awareness.	





            The Post-Digital decade has arrived.
Best Buy Saw Growth In A Poor Economy	





Source: joannapenabickley.net & Contagious Magazine
The introduction of connected
technologies into retail environments
is changing the ways that stores are
able to provide customer service.	





              Service Centered Tech
Best Buy + Twitter invented a new customer service platform	





Source: Twiiter.com
Sephora on the go	





Source: JoannaPenaBickley…net
Physical stores still provide the best
means to communicate with customers
and offer a brand experience.	





                           In-Store Tech
Sephora in store experience	





Source: JoannaPenaBickley…net
UNIQLO’s Pop Up	





Keds+Whitney@Bloomingdale’s
Creating a flexible in-store environment
through design, product offerings and
promotions, ensures that each visit will
feel like a brand new experience.	





                 In-Store Service Centered Tech
American Eagle Outfitters / 77kids	





Source: Contagious Magazine
Increased access to the mobile web is
freeing the retail experience from the
confines of the physical and traditional
online environment, allowing shopping
to take place virtually anywhere.	





                      Location-Based Services
A Burger Truck Wet’s The Public Appetite	




Source: PSFK
Leveraging collaborations based on
aspects such as locale or cultural
touchstones, maintains a brand’s
relevancy in the eyes of the customer.	





                       Democratic Consumerism
Entire World As A Display	





Source: PSFK
Introducing like-minded products
and services into standalone retail
environments shows customers that
a brand is confident in their core
offering and looking to further
enhance the in-store experience.	





            Whether physically or through
        connected technologies, shopping is still
              best experienced socially.
The Bike Shop Encourages A Community of Riders	




Source: PSFK
In Store Camera Meets Facebook Connect	





Source: PSFK
Empower customers by providing them
with all of the tools needed to make an
informed purchase decision.	





      Physical stores still provide the best means to communicate
            with customers and offer a brand experience.
Mercedes dealers improve the experience with an iPad enabled app	




Source: PSFK
In the new customer-centric
approach to retail, stores need to
continually find ways to lower
barriers to purchase and be
prepared to make a sale whenever
and wherever a customer is ready.	





       Take the store to the customer with mCommerce
www.stripeylines.com	





 Immediate Research, Sampling & Buying	





Source: PSFK
GAP, GILT & Converse 	





Source: joannapneabickley.net
Shopping 3.0 is about a truly empowered consumer.
The Future of Retailing

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The Future of Retailing

  • 1. The Future of Retail Post-Digital Approach To Shopper Marketing
  • 2. When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past or get down to the business of imaging the future. The time has come to re-imagine the future of shopping.
  • 3. The entire world can be a retail experience Anything. Anytime, anywhere!
  • 4. We’ve moved far beyond “the medium is the message”; now, we need new messages. We need worthwhile tools. In a truly post- digital world, the only survivors are people, beauty, truth, and awareness. The Post-Digital decade has arrived.
  • 5. Best Buy Saw Growth In A Poor Economy Source: joannapenabickley.net & Contagious Magazine
  • 6. The introduction of connected technologies into retail environments is changing the ways that stores are able to provide customer service. Service Centered Tech
  • 7. Best Buy + Twitter invented a new customer service platform Source: Twiiter.com
  • 8. Sephora on the go Source: JoannaPenaBickley…net
  • 9. Physical stores still provide the best means to communicate with customers and offer a brand experience. In-Store Tech
  • 10. Sephora in store experience Source: JoannaPenaBickley…net
  • 12. Creating a flexible in-store environment through design, product offerings and promotions, ensures that each visit will feel like a brand new experience. In-Store Service Centered Tech
  • 13. American Eagle Outfitters / 77kids Source: Contagious Magazine
  • 14. Increased access to the mobile web is freeing the retail experience from the confines of the physical and traditional online environment, allowing shopping to take place virtually anywhere. Location-Based Services
  • 15. A Burger Truck Wet’s The Public Appetite Source: PSFK
  • 16. Leveraging collaborations based on aspects such as locale or cultural touchstones, maintains a brand’s relevancy in the eyes of the customer. Democratic Consumerism
  • 17. Entire World As A Display Source: PSFK
  • 18. Introducing like-minded products and services into standalone retail environments shows customers that a brand is confident in their core offering and looking to further enhance the in-store experience. Whether physically or through connected technologies, shopping is still best experienced socially.
  • 19. The Bike Shop Encourages A Community of Riders Source: PSFK
  • 20. In Store Camera Meets Facebook Connect Source: PSFK
  • 21. Empower customers by providing them with all of the tools needed to make an informed purchase decision. Physical stores still provide the best means to communicate with customers and offer a brand experience.
  • 22. Mercedes dealers improve the experience with an iPad enabled app Source: PSFK
  • 23. In the new customer-centric approach to retail, stores need to continually find ways to lower barriers to purchase and be prepared to make a sale whenever and wherever a customer is ready. Take the store to the customer with mCommerce
  • 24. www.stripeylines.com Immediate Research, Sampling & Buying Source: PSFK
  • 25. GAP, GILT & Converse Source: joannapneabickley.net
  • 26. Shopping 3.0 is about a truly empowered consumer.