Keynote for the HR Star conference in Cleveland & Atlanta "We are not only the messengers, WE are the message..." Mark Gafni Do you make the job description or does the job description make you? Do you limit the display of your talent based on your job description? Personal branding is a powerful concept first introduced several years ago by management guru, Tom Peters. It suggests that each person has the opportunity to make an individual and unique impact within their organization via a personal brand. In the world of HR, this premise could not be more compelling. Due to ever increasing professional challenges, HR professionals need to operate from a more individually empowered place -- from intentional branding. Intentional branding can uniquely position each HR professional to be more effective in executing their responsibilities and is a critical resource to influence strategic partners and nurture business partner confidence. Overall, a powerful, intentional personal brand can strategically touch every level of an organization creating a positive, constructive ripple effect! A powerful position coupled with great personal power can greatly impact a company's value and profitability! This is the call of the hour for every HR professional!

1. The Ripple Effect
The Power of
Your Personal Brand in HR
“We are not only the messengers,
WE are the message...”
Soulprints, Mark Gafni

2. Power
In HR

4. Power
In HR

6. Do you make the job
description or does the job
description make you?
Does your title
dictate the display
of your talent?

7. Me Inc. = Brand You!
“You’re not doing a job but building a career
and personal-professional brand.”
Tom Peters

8. Think about a company
brand that you’re attracted to..
Why?

11. Individual Brands
An idea, a thing,
a book, a company,
a movement

12. My Friend Scott & Spark Ventures

13. My Brand-Image
My Picture
How
others
would
describe
my brand?
How I
would
describe
my brand?
Any discrepancies?

14. Is your brand strong
enough to meet
today’s HR challenges
and innovation needs?

15. Challenges/
Innovations/Trends
Building a multidisciplinary workforce
Creating a synthesis between professional and
technical development
Integrating social collaboration and media within
people practices and internal communications
Hard data, numbers, facts and analytics to lead
http://www.hrzone.com/feature/strategy/will-2014-be-year-innovation-hr/142745

16. Challenges/
Innovations/Trends
http://austinhr.com/top-hr-issues-to-watch-in-2014/

17. ONE of the
continuing
challenges…
the
“reputation
of HR”
Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html

19. What are the most significant
challenges / innovative needs /trends
for your organization?
What qualities and
capabilities will you
need to meet those
challenges?

20. SHRM - HR Competencies

21. Which would you say are the top 3
most important?

22. HR Competencies -Top Vote Getters…
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/

23. HR Competencies -Top Vote Getters…
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/
What would the list look like for you as it relates
to your organization?

24. Here’s your chance to assess
your own career/brand
development plan…
Effective talent mgt.
=> includes both the
track and the impact

25. Intentional Branding
• Start thinking like your own
brand manager, ask yourself
the same question the brand
managers at Nike, Coke,
Pepsi ask themselves:
• What is it that my product or
service does that makes it
different?
Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/

26. Intentional Branding =>Assess Your Brand
Consider:
 Your personal values
 Unique qualities
 Extra curricular competencies,
interests…etc.
 Your sense of personal mission
 G.P.P.S. “guiding professional principles
statement”

27. Intentional Branding…
G.P.P.S. =
Guiding Professional Principles Statement
This is a description of:
__how you want to be
__represent yourself professionally
__what you intentionally want your brand to
express and look like

28. Managing your brand is being your
own talent manager.
Brand management = talent management
“…modeling what we desire in those we hire.”

29. Time to
recalibrate…
reinvigor
restate
recommit
re-envision

30. The position,
there is power with the position and
POWER…
there is personal power,
Personal power with a
powerful position

31. Personal branding carries this belief:
“It’s not necessarily the
what…but the WHO.
A powerful who will
create a powerful what.”

32. Why does
all this
matter?
We have soooo much
to offer!!

33. Expanding Your Brand

34. The Ripple Effect
Pebble or Boulder?

35. We need more ripple
effects that are
“bolder”.

36. HR / Talent Management Innovations…
Zappos: done away with job boards, uses social
next works for hiring |
Unlimited time off
Community investment -
down payments to buy
homes
No lay-off policy
100% paid sabbaticals

37. Good Vibrations – Your Ripple Effect
Words…or an action
Every interaction is a touch, an “imprint” of your
brand…

39. Your (inspired)
Personal Brand
A powerful
ripple effect…