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Joanne Jacobs
Joanne Jacobs

Presentation at Being Social, 13 May 2010, London

Business
1 of 31
doing social Execution & Strategy for Being Social Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298
Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY?
Why? ,[object Object],[object Object],[object Object],[object Object]
Why? What are our social media objectives? Why are we using social tools? Image Source: http://www.flickr.com/photos/extranoise/350901033 /
Why? What does success look like? What does failure look like? Image Sources: http://failblog.org/2010/03/03/slide-fail-3/ and http://succeedblog.org/post/428832053/rainbow-shutters-succeed
Why? How does social fit in with the overall business strategy? Image Source: http://www.flickr.com/photos/pshan427/2331162310/
WHERE?
Where? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where? Which social media tools? Image Source: http://www.flickr.com/photos/webtreatsetc/4091128553/
Where? What about virtual worlds? Image Source: http://www.flickr.com/photos/hiperia3d/2921668129/
Where? What devices? Image Source: http://www.flickr.com/photos/kerryvaughan/3195272449/
WHAT?
What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What? What does a strategic plan involve? Image Source: http://thebasicsofbusiness.com/images/dilbert%20strategy%20cartoon.jpg
What? Analyses Image Source: http://www.flickr.com/photos/lumaxart/2136954043/ SWOT 5-Forces PEST
What? Timelines and Responsibilities Image Source: http://www.flickr.com/photos/chanceprojects/4387500299/
WHO? Yes this really IS important
Who? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who? Digital Native ≠ Best Communicator Image Source: http://www.marketingpilgrim.com/wp-content/uploads/2009/06/habitatuk-twitter-search-hasthtags1.jpg
Who? Listeners Researchers Image Sources: http://www.flickr.com/photos/renneville/3202443193/ and http://autocompleteme.com/2010/03/16/funny-autocompletes-some-useful-advice/
Who? Writers Service & Support Image Source: http://www.flickr.com/photos/laffy4k/441037582/ and http://twitter.com/ajgaskin/statuses/10564778429
HOW AND WHEN?
How and When? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How and When? What are we measuring? Image Source: http://www.flickr.com/photos/kevingessner/3467725637/
How and When? Followers ≠ Sales OR Brand Awareness Image Source: http://www.purchasetwitterfriends.com/
How and When? When should we review strategy? How often should we review it? Image Source: http://www.flickr.com/photos/kio/61959361/
FURTHER ADVICE
Further advice ,[object Object],[object Object],[object Object],Image Source: http://www.techcrunch.com/ , http://mashable.com/ and http://www.readwriteweb.com/
Further advice AVOID: Social Media 'Experts' who have only been involved in the sector for less than 2 years. Image Source: http://www.google.com/
Further advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Being social jjacobs

  • 1. doing social Execution & Strategy for Being Social Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298
  • 2.
  • 4.
  • 5. Why? What are our social media objectives? Why are we using social tools? Image Source: http://www.flickr.com/photos/extranoise/350901033 /
  • 6. Why? What does success look like? What does failure look like? Image Sources: http://failblog.org/2010/03/03/slide-fail-3/ and http://succeedblog.org/post/428832053/rainbow-shutters-succeed
  • 7. Why? How does social fit in with the overall business strategy? Image Source: http://www.flickr.com/photos/pshan427/2331162310/
  • 9.
  • 10. Where? Which social media tools? Image Source: http://www.flickr.com/photos/webtreatsetc/4091128553/
  • 11. Where? What about virtual worlds? Image Source: http://www.flickr.com/photos/hiperia3d/2921668129/
  • 12. Where? What devices? Image Source: http://www.flickr.com/photos/kerryvaughan/3195272449/
  • 13. WHAT?
  • 14.
  • 15. What? What does a strategic plan involve? Image Source: http://thebasicsofbusiness.com/images/dilbert%20strategy%20cartoon.jpg
  • 16. What? Analyses Image Source: http://www.flickr.com/photos/lumaxart/2136954043/ SWOT 5-Forces PEST
  • 17. What? Timelines and Responsibilities Image Source: http://www.flickr.com/photos/chanceprojects/4387500299/
  • 18. WHO? Yes this really IS important
  • 19.
  • 20. Who? Digital Native ≠ Best Communicator Image Source: http://www.marketingpilgrim.com/wp-content/uploads/2009/06/habitatuk-twitter-search-hasthtags1.jpg
  • 21. Who? Listeners Researchers Image Sources: http://www.flickr.com/photos/renneville/3202443193/ and http://autocompleteme.com/2010/03/16/funny-autocompletes-some-useful-advice/
  • 22. Who? Writers Service & Support Image Source: http://www.flickr.com/photos/laffy4k/441037582/ and http://twitter.com/ajgaskin/statuses/10564778429
  • 24.
  • 25. How and When? What are we measuring? Image Source: http://www.flickr.com/photos/kevingessner/3467725637/
  • 26. How and When? Followers ≠ Sales OR Brand Awareness Image Source: http://www.purchasetwitterfriends.com/
  • 27. How and When? When should we review strategy? How often should we review it? Image Source: http://www.flickr.com/photos/kio/61959361/
  • 29.
  • 30. Further advice AVOID: Social Media 'Experts' who have only been involved in the sector for less than 2 years. Image Source: http://www.google.com/
  • 31.