This is a short 6-minute talk about how to accelerate your word-of-mouth marketing endorsements. Content is king whether it's online or offline, written or spoken!
4. Easy to Share
90 percent of word of mouth happens offline (Keller Fay Group)
• Be real and generous (memorable)
• Tap emotions
• Speak to 8th grade level
• Lead with intrigue
• Keep relevant
• Story--results
Dec. 19, 2012 P. 4
5. Tell a Story
• Beginning
• Middle
• End
• Result (the punch line)
Engage people
Dec. 19, 2012 P. 5