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Social Media for 
Childminders 
Joanna Bowery 
Cosmic Frog Marketing & PR 
E: joanna@cosmic-frog.com 
W: www.cosmic-frog.com 
T: 07779 991509
Session Summary 
• Why do you need social media? 
• Which platforms? 
• What to post? 
• When and how often should you post? 
• Safety considerations
Why do you need social media? 
• Promote your business to new parents 
• Keep in touch with existing parents 
• Network with other childcare providers 
• Generate and share ideas 
• Establish yourself as a trusted expert in childcare 
• Drive traffic to your website and phone call and email 
enquiries
What is 
Facebook? 
• Biggest social media platform 
• Around half the UK population 
has a Facebook account - biggest 
demographic (26%) 25-34 year 
olds 
• Profile? Page? Group?
Why use a Facebook page? 
• Your public childminding profile 
• People can just follow you and receive updates - they don’t have 
to request to be a ‘friend’ or join your ‘group’ 
• Ideal for raising awareness and generating interest 
• You can have multiple administrators 
• Insights give your information about how people are interacting 
with the page
What to post on your Facebook 
page? 
• Share content about childcare from other sources 
• Update followers with information about what you’ve been 
doing (with photos*) 
• Ask questions and generate discussion to improve engagement 
• Post news and blog posts
Why use a Facebook group? 
• Can be closed or private - you control membership 
• Great for developing a sense of community 
• Easy way of keeping in touch with parents 
• Good for sharing best practice and resources with 
other childcare providers
What to post in your Facebook 
group? 
• More personal updates including photos 
• Let parents know about your plans 
• Ask questions / run a poll 
• Encourage group members to get to know each other 
• Social events
What is Pinterest? 
• Pinterest is a digital pinboard or scrap book where you can post 
and find the things you love. 
• More than 2m UK users (July 2013) 
• 70% of users are female 
• Brilliant for driving traffic to your website
Why use Pinterest? 
• Great for linking back to your website or blog 
• Shows current and prospective parents what you get 
up to 
• Helps you share best practice 
• Non-salesy way of communicating with target 
demographic
What to post on 
Pinterest? 
• Craft activities 
• Seasonal activities 
• Learning activities 
• Cooking activities / healthy food 
ideas 
• Anything else of interest - nursery 
decor etc
What is Twitter? 
• Micro-blogging platform - 140 characters or less 
• 10m UK users (May 2012) 
• 2/3 Twitter users are aged 34 and under 
• Even male/female split (29%/51%) 
• 82% users access content from mobile device
Why use Twitter? 
• Let your followers know what you are up to 
• Promote your business and drive traffic to your website 
• Build a community - especially through using hashtags 
• Find out what others are up to - Twitter is a great ‘listening’ tool 
• Keep up to date with industry news
What to post on Twitter? 
• Share local and childcare news, opinion and best practice (you 
can use hashtags such as #childminder) 
• Rule of around 4 shared posts vs 1 original post 
• Promote your services in local awareness hours such as 
#Devonhour 
• Share updates on activities, the weather, what’s for tea... (and add 
photos)
What is a blog? 
• A blog is a frequently updated journal 
• Place to share your news, thoughts and 
ideas 
• Ideal post length is 500-700 words
Why blog? 
• Fresh content means people will visit your website more 
frequently. 
• Higher search engine ranking - Google likes frequently updated, 
quality content and ranks it higher 
• More content to add to your other social media platforms 
• More opportunity to be seen as a trusted expert
What should I blog about? 
• News - awards, Ofsted report, fundraising etc 
• Your own continued professional development (CPD). What 
courses or conferences have you been on and what did you 
learn? Why not blog about your experiences today? 
• Latest resources 
• Anything of interest to parents
When and how often to 
post? 
• When you have time! 
• Quality and consistency better than stops and starts 
• Use scheduling tools (Facebook scheduler / Hootsuite etc) 
• Don’t try and do everything - pick and choose based on who 
you are targetting, what you want to say, and what you want to 
achieve
Promoting your social media 
presence 
• Include links or the logo of your social media on everything you 
send out (email signature, bills, letters etc) 
• Like or follow people or organisations of interest and share and 
comment on their content 
• Encourage people to share your content
Safety 
• Make sure you have a social media policy and share it with 
parents. (If group - ensure parents are made aware that they 
cannot share photos of other children - just their own) 
• Photographs 
• Never disclose privileged or confidential information 
• Keep your personal accounts separate
Other social networks are 
available
Any Questions? 
Joanna Bowery 
Cosmic Frog 
07779 991509 
www.cosmic-frog.com 
joanna@cosmic-frog.com 
facebook.com/cosmicfrogmarketing 
twitter.com/cosmicfrogjo 
plus.google.com/+Cosmicfrogmarketing

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Social media for childminders

  • 1. Social Media for Childminders Joanna Bowery Cosmic Frog Marketing & PR E: joanna@cosmic-frog.com W: www.cosmic-frog.com T: 07779 991509
  • 2. Session Summary • Why do you need social media? • Which platforms? • What to post? • When and how often should you post? • Safety considerations
  • 3. Why do you need social media? • Promote your business to new parents • Keep in touch with existing parents • Network with other childcare providers • Generate and share ideas • Establish yourself as a trusted expert in childcare • Drive traffic to your website and phone call and email enquiries
  • 4. What is Facebook? • Biggest social media platform • Around half the UK population has a Facebook account - biggest demographic (26%) 25-34 year olds • Profile? Page? Group?
  • 5. Why use a Facebook page? • Your public childminding profile • People can just follow you and receive updates - they don’t have to request to be a ‘friend’ or join your ‘group’ • Ideal for raising awareness and generating interest • You can have multiple administrators • Insights give your information about how people are interacting with the page
  • 6. What to post on your Facebook page? • Share content about childcare from other sources • Update followers with information about what you’ve been doing (with photos*) • Ask questions and generate discussion to improve engagement • Post news and blog posts
  • 7. Why use a Facebook group? • Can be closed or private - you control membership • Great for developing a sense of community • Easy way of keeping in touch with parents • Good for sharing best practice and resources with other childcare providers
  • 8. What to post in your Facebook group? • More personal updates including photos • Let parents know about your plans • Ask questions / run a poll • Encourage group members to get to know each other • Social events
  • 9. What is Pinterest? • Pinterest is a digital pinboard or scrap book where you can post and find the things you love. • More than 2m UK users (July 2013) • 70% of users are female • Brilliant for driving traffic to your website
  • 10. Why use Pinterest? • Great for linking back to your website or blog • Shows current and prospective parents what you get up to • Helps you share best practice • Non-salesy way of communicating with target demographic
  • 11. What to post on Pinterest? • Craft activities • Seasonal activities • Learning activities • Cooking activities / healthy food ideas • Anything else of interest - nursery decor etc
  • 12. What is Twitter? • Micro-blogging platform - 140 characters or less • 10m UK users (May 2012) • 2/3 Twitter users are aged 34 and under • Even male/female split (29%/51%) • 82% users access content from mobile device
  • 13. Why use Twitter? • Let your followers know what you are up to • Promote your business and drive traffic to your website • Build a community - especially through using hashtags • Find out what others are up to - Twitter is a great ‘listening’ tool • Keep up to date with industry news
  • 14. What to post on Twitter? • Share local and childcare news, opinion and best practice (you can use hashtags such as #childminder) • Rule of around 4 shared posts vs 1 original post • Promote your services in local awareness hours such as #Devonhour • Share updates on activities, the weather, what’s for tea... (and add photos)
  • 15. What is a blog? • A blog is a frequently updated journal • Place to share your news, thoughts and ideas • Ideal post length is 500-700 words
  • 16. Why blog? • Fresh content means people will visit your website more frequently. • Higher search engine ranking - Google likes frequently updated, quality content and ranks it higher • More content to add to your other social media platforms • More opportunity to be seen as a trusted expert
  • 17. What should I blog about? • News - awards, Ofsted report, fundraising etc • Your own continued professional development (CPD). What courses or conferences have you been on and what did you learn? Why not blog about your experiences today? • Latest resources • Anything of interest to parents
  • 18. When and how often to post? • When you have time! • Quality and consistency better than stops and starts • Use scheduling tools (Facebook scheduler / Hootsuite etc) • Don’t try and do everything - pick and choose based on who you are targetting, what you want to say, and what you want to achieve
  • 19. Promoting your social media presence • Include links or the logo of your social media on everything you send out (email signature, bills, letters etc) • Like or follow people or organisations of interest and share and comment on their content • Encourage people to share your content
  • 20. Safety • Make sure you have a social media policy and share it with parents. (If group - ensure parents are made aware that they cannot share photos of other children - just their own) • Photographs • Never disclose privileged or confidential information • Keep your personal accounts separate
  • 21. Other social networks are available
  • 22. Any Questions? Joanna Bowery Cosmic Frog 07779 991509 www.cosmic-frog.com joanna@cosmic-frog.com facebook.com/cosmicfrogmarketing twitter.com/cosmicfrogjo plus.google.com/+Cosmicfrogmarketing