Recorded on August 6, 2013

1. Leading the Charge,
Driving the Change:
Why Innovators Will Win the War for Talent
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2. #HCIwebcast Agenda
Housekeeping
Feature Presentation
Q&A
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3. This presentation is made possible by:
Thank You!
www.recruiting.jobvite.com

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7. Today’s Moderator
Amy Lewis
@amylewis
amy.lewis@hci.org
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8. Today’s Featured Guests
Dan Finnigan
Chief Executive Officer
Jobvite
Kimberly Kasper
Chief Marketing Officer
Jobvite
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9. Leading the Charge, Driving the Change:
Why Innovators Will Win the War for Talent
Dan Finnigan
CEO, Jobvite

10. 8 of the 11 Top Tech IPO’s Use
Jobvite to Power Their Hiring
Source: Forbes

11. 13 out of 17 expected
Tech IPO's in 2013
Source: VentureBeat

12. Unemployment Getting Better – But Slowing
Nonfarm payroll employment change,
Seasonally adjusted
600
400
200
0
-200
-400
-600
Jan-13
Aug-12
Mar-12
Oct-11
May-11
Dec-10
Jul-10
Feb-10
Sep-09
Apr-09
-800
Nov-08
Source: BLS.gov
Jun-08
Seasonally adjusted
Jan-08
Unemployment rate,

13. Remember This?

14. Today Does Not Feel Much Better

15. But Tomorrow Can. You Can Lead the Future!
Only A New Approach, Hard Work – the right Weapons – and some Courage!

16. Growing Awareness: Talent Matters Most
―People‖ Companies Outperform the Market Average
Source: Boston Consulting Group, ―Realizing the Value of People Management; From Capability to Profitability‖, August 2, 2012

17. Recruiting Delivers 40% More Profit Growth
Than Next Best HR Function
Source: Boston Consulting Group, ―Realizing the Value of People Management; From Capability to Profitability‖, August 2, 2012

18. Recruiting will be one of the hot careers in
the next decade
• 14% Y/Y increase
• Most commonly advertised job title: Recruiting
Source: Wanted Technologies

19. Why?
1.Business Need Skilled Talent More Than Ever
2.Talent Is Becoming Increasingly Scarce Worldwide
3.Talent Is Choosy, Savvy Consumer of Opportunities
The recruiters who transform themselves into
marketers become as important—if not more—
than any function.

20. Jobs In Future Require Education
% Change Employment 2010- 2020
Less than high school
14%
High school
12%
Some college
18%
Associate degree
18%
Bachelor degree
17%
Master degree
22%
Doctoral / professional degree
20%
Source: Bureau of Labor Statistics
Source: Bureau of Labor Statistics

21. Most Advertised Openings in U.S. Today:
All But Two Require College
1. Computer Occupations
2. Health Diagnosing and Treating Practitioners
3. Other Management Occupations (inc. HR)
4. Financial Specialists
5. Business Operations Specialists
6. Sales Representatives, Services
7. Engineers
8. Information and Record Clerks *
9. Advertising, Marketing, Promotions, PR, and Sales Managers
10. Supervisors of Sales Workers *
Source: Brookings Institution

22. U.S. App Economy Jobs
iPad Game Developer
Android Developer
0 477k
before the iPhone
current day
Virtualization Architect
API Platform Manager
Social Media Manager
Mobile Marketing Strategist
Mobile Applications Engineer
iPhone Application Developer
User Experience Analyst
Source: TechNet, The App Economy

23. SHRM: Companies Anticipate Needing More
College Graduates
9%
63%
High school dimploma or equivalent only
27%
28%
61%
Specific post-secondary certificate/credential(s)
11%
18%
69%
Associate’s degree
13%
56%
42%
Bachelor’s degree
2%
56%
Advanced degree (e.g., master’s, MBA, Ph.D, M.D.)
44%
1%
Percentages may not total 100% due to rounding.
SHRM/Achieve Survey: Changing Employee Skills and Education Requirements—Changes in the Workforce ©SHRM
Increase
Stay the same
Decrease

24. Working Age Population Shrinking Worldwide
Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)

25. Battle of the Brains
(US-based schools listed in blue)
Source: PR Newswire

26. Battle of the Brains
(US-based schools listed in blue)
Source: PR Newswire

27. Creating A Serious Shortage
Source: Bureau of Labor Statistics, Current Population Survery

28. Severe Shortage Of STEM Graduates In US
50,000 Shortage in
Florida Alone
Parks, recreation
and fitness
64,000
92
%
’98-’08
14,855
STEM Jobs
STEM Degrees
Source: SunSentinel, 2012

29. Immigration Debate In DC
35
66
%
doctoral
degrees
%
engineering
doctorates
45
50
%
tech +
science
%
plan to
stay
• 764,321 foreign students enrolled in
U.S., up 5.7% in 2011
• U.S. world share dropped 25% to 18% now up to 21%
• H1B Visa capped at 85K (20K for those
with Advanced Degrees)
• Proposed Bill: Increase to 115K – 300K
Source: CNN Money

30. Result: 10X Programmer Talent Agency
Source: HBO

31. Skilled Talent Is Now A Consumer Of Work
One Size Does Not Fit All
Each generation approaches work differently, shaped by the
economic, social and political forces of their time.
Source: Manpower

32. Gen Y Dominates Workforce in 5 Years
2030: Gen X reaches
Pre-Boomers
Generation
Baby Boomers
Generation Y and beyond
retirement age
225
population age 18-64 (millions)
200
175
2011: The Baby Boomers
150
reached retirement age
125
100
75
2018: Gen Y makes
50
up half of the working
age population
25
0
1990
1995
2000
2005
2010
2015
SOURCE: U.S. Bureau of the Census, projections based on 2000 Census
2020
2025
2030

33. Gen Y Soon To Dominate Workforce: 15-20
Jobs Over Lifetime
median tenure in current job:
4.4
3.0
yrs
U.S.
yrs
Californians
...and Millennials
Source: www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years

34. Recruiting Is
Marketing
―The aim of marketing is to
know and understand the
customer so well that the
product or service fits him
and sells itself.‖
Peter Drucker, management
consultant, educator, and author

35. Marketing Starts by Understanding Your Target
Like A Marketer Would: 80 Million Gen Y
46
39
35
27
21
%
Exercised vigorously in last 24 hours
%
Have a tattoo
%
Started a business on the side
%
Saw email usage drop in 2011
%
Think helping the poor most important issue

36. Recruiting Is Marketing:
The New Five P’s of Marketing
Product: Define Broadly Around Customer Experience
Price: Provide Competitive Value
Promotion: ROI-tracked Marketing Mix of
Media, Content, Message & Growing Brand
Placement: Many, Convenient and Inspiring Ways to Buy
Process: All Efforts Working As One Optimizing Funnel

37. #1 and #2 Product & Pricing: Design Roles
for Their Future, Not Just Yours
7 Ways Beyond Compensation To
Improve Job Attraction
• Gen Y are “Job Shoppers;” 88% are
looking to make a change
• Salaries guidepost for value and
staying on track, but NOT
differentiation
• 51% of new employees hired in
2012 have “buyers remorse”
1.
2.
3.
4.
5.
6.
Explain Company Vision
Prioritize Community Service
Develop ―In-Between‖ Steps And Titles
Give Encouragement & Regular Feedback
Offer More Flexibility
Provide Education and Professional
Development
7. Give Them Time for Personal Projects
Source: HBR: Blog Network: What Job Candidates Really Want: Meaningful Work

38. #3 Promotion: Big Brands, Especially Strong
Consumer Brands, Have Big Advantages
Top 5 of ―50 Top Employers for College Grads‖

39. #3 Promotion: Gen Y Wants Authentic
Brand Experiences

―Make Your Culture Your Brand‖ – Culture Is Emotional

Marketing Learning That Decisions Made By Lymbic (Lizard)
Brain…Focus Messaging & Promotion On Emotional Connection

Engagement Survey of Top Performers and Develop Value Statements

Mold All Marketing Messaging Around Effort
—Employee stories and testimonials

Successful If Portrayed Culture So That Best Candidates ―Select In‖
and Mismatched ―Select Out‖
Source: ERE Recruiting Conference 2013 by Randall Birkwood

40. Have A Company Mission That Matters…And, It
Helps To Authentically Provide Social Good

41. HubSpot Mission

42. Brand: Join the Flock And Help Find Meaning

43. Step Inside Kixeye…If You Have What It Takes!

44. Imagine Being In Jobvite’s Family!

45. #3 Promotion: Advertising & Distribution
 Track All Advertising & Distribution
 SEO: Jobs (and Content) Pages
 Careersite Distribution & Promotion
 Social and Employee Referral

46. Applications by Source Type 2013
Notifications / Transfers Other
1.2%
6.2%
Talent Pool
1.2%
Employee
Referral
8.5%
Agency
2.2%
• Career Site up by 6%
• Emp Referral up by 1.3%
• Transfers are significant
Career Site
38.2%
Job Board
42.4%

47. Hires by Source Type 2013
Other
9.3%
Transfers
7.1%
Notifications /
Talent Pool
0.4%
Job Board
17.1%
Career Site
21.0%
Employee
Referral
40.4%
Agency
4.7%

48. Faster hiring through employee referral 2013
Employees hired through employee referral are
hired 55% faster than those who came through career site.
Hired Faster
Better Quality
46%
47%
45%
45
39%
39
35%
33%
29
22%
20%
14%
Emp Referral
CareerSite
Job boards
Over 1 year
Over 2 years
Over 3 years
Source: Jobvite

49. Half of Career site Visitors Do Not Return
Return Visitors
51%
One Time Visitors
49%

50. Remarketing Is The Way Marketers Handle
Abandonment
Brand Site
Customer
Ad on another site

51. #4 Product Placement:
Many, Convenient, And Inspiring Ways to
Buy
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
1. Starts with Careersite: Easy to find, follow, and engaging

52. High Bandwidth Careersite Experience

53. #4 Product Placement:
Many, Convenient, And Inspiring Ways to
Buy
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
1. Starts with Careersite: Easy to find, follow, and engaging
2. Apply Process: Simple, clear, anywhere

54. Easy To Buy – Easy To Apply

55. Must Be Mobile…

56. #4 Product Placement:
Many, Convenient, And Inspiring Ways to
Buy
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
1. Starts with Careersite: Easy to find, follow, and engaging
2. Apply Process: Simple, clear, anywhere
3. Interview Process: Collaborative (2-way)

57. #4 Product Placement: 2-Way Collaboration

59. #4 Product Placement:
Many, Convenient, And Inspiring Ways to
Buy
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
1.
2.
3.
4.
Starts with Careersite: Easy to find, follow, and engaging
Apply Process: Simple, clear, anywhere
Interview Process: Collaborative (2-way)
Feedback: No ―black hole‖

60. Easy-to-See Application Status

61. #5 Process: All Efforts Work As One
Optimizing Funnel
Funnel / Lead Generation / Marketing Automation
1. Multi-Channel Multi-Media Campaigns
2. Provide Target Personalized Direct
Mail & Landing Pages
3. Lead Score
Hot, Warm, Cold
1.
4. Marketing Automation: Next Auto Event
-Send personalized email
-Send personalized product interest info
-Send e-newsletter
-Send personalized direct mailer
-Send personalized press release
-Send blog link
5. Screen, Interview & Hire
6. Measure, Adjust, Redo

62. #5 Process: Track and Measure Sourcing
Funnel
Talent Pool
Employee Referrals
Campaigns
Overall

63. #5 Process: Jobvite Closes The Gap And
Automates The Recruiting Funnel
Sourcing
• Engage with passive
and active candidates
• Social Media
Integration
1.
Nurturing
• Centralized Database
• Database Searching
• Campaigns
Jobvite Refer & Engage
Jobvite Engage
Selecting & Hiring
• Scheduling
• Interviewing & Securing Feedback
• Making offer
Jobvite Hire
Measuring
• Applying reporting & analytics
Jobvite Engage & Hire

64. Marketing-Driven Recruiters Who Target &
Catch Their ―Game‖ – Will Become The New
Leaders of Future!

65. Thank you
dan@jobvite.com

66. Questions?
Dan Finnigan
Chief Executive Officer
Jobvite
Kimberly Kasper
Chief Marketing Officer
Jobvite
Need assistance? Call Member
Services (866) 538-1909 or email
support@hci.org

67. Stay Tuned
another presentation starts at the top of the hour
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68. Thank You!
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@human_capital