This post will cover recommended mistakes to avoid on Facebook in the coming year.

1. Facebook 2015 Mistakes to
Avoid

2. 1. Posts are all the same
 Vary your posts to keep your audience
interested! Try a combination of videos, links,
images, funny quotes, relevant news and quirky
news that all work toward your social media
goals

3. 2. Not responding to fan comments
 When fans and followers comment or ask a
questions, it's important to respond promptly.
Monitor your account often so you can reply or
take action as needed.

4. 3. Advertising to existing customers
 When promoting an event or product/service,
be sure to filter out attendees or clients. This is
an advanced advertising feature that's worth
learning

5. 4. Ad frequency overdone
 Don't run the risk of having people "unfollow"
your page! Avoid having your ad shown more
than 1-2 times to the same audience. Check
your frequency report to see how many times
your ad was shown to avoid over exposure

6. 5. Not integrating Facebook with other channels
 While you probably have a Facebook icon on
your web site that links to your Facebook Page,
have you considered embedding a 'Like Box' so
visitors can click and Like right from your
Page? Drive your email lists and other social
media network followers to your Facebook Page
and vice versa.

7. 6. Quitting Facebook
 Keeping up with the myriad of Facebook
changes can be frustrating but don't give up on
the platform. While its organic reach has
dwindled, Facebook does offer an inexpensive
advertising entry point that can be used to find
new prospects and customers for your business.

8. Read more on my blog:
http://www.whymarketingmatters.blogspot.
com/