Craig Wood

London, United Kingdom United Kingdom

Freelance Brand Strategist / Creative Strategy Director / Guest Lecturer

Advertising / Marketing / PR

I am an entrepreneurial brand / creative strategist who seeks to simplify and solve problems by building on my deep understanding of brands, people and culture. My experience includes brand positioning, brand development, creative development, advertising, digital, social media, experiential and PR for blue chip brands both globally and in the UK. I have extensive experience across categories, from premium drinks to technology to pet food. As a brand planner I always take a brand led approach to client challenges. This helps clients focus on the fundamentals rather than jumping to execution and tactics. I've found that this approach gives both agencies and their clients an edge in gett...