SlideShare a Scribd company logo

Seo Fundamentals

•Download as ODP, PDF•
•
Joseph Dolson
Joseph Dolson

Presentation on the Fundamentals of SEO given to the Twin Cities Web Design & Standards Meetup group, October 30 2008

TechnologyDesign
1 of 6
SEO/SEM: The Fundamentals Joseph C Dolson Twin Cities Web Design and Standards October 30, 2008 http://www.joedolson.com
Three Basic Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Humans vs. Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engines are Autistic Search engines have an incomplete understanding of your web site. They can understand what you've put there; but they have little idea of your intentions. Search engines look for patterns.
Promotion with Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Electronic information and accessible technology
Electronic information and accessible technologyElectronic information and accessible technology
Electronic information and accessible technologyJoseph Dolson
 
SES Toronto 2008; Joe Dolson
SES Toronto 2008; Joe DolsonSES Toronto 2008; Joe Dolson
SES Toronto 2008; Joe DolsonJoseph Dolson
 
Accessible Web Sites: What can you do?
Accessible Web Sites: What can you do?Accessible Web Sites: What can you do?
Accessible Web Sites: What can you do?Joseph Dolson
 
WordPress and ATAG Compliance
WordPress and ATAG ComplianceWordPress and ATAG Compliance
WordPress and ATAG ComplianceJoseph Dolson
 
If you build it, they will come.
If you build it, they will come.If you build it, they will come.
If you build it, they will come.Joseph Dolson
 
Web Accessibility: A Shared Responsibility
Web Accessibility: A Shared ResponsibilityWeb Accessibility: A Shared Responsibility
Web Accessibility: A Shared ResponsibilityJoseph Dolson
 
Why #A11y?
Why #A11y? Why #A11y?
Why #A11y? Joseph Dolson
 
JavaScript and Accessibility
JavaScript and AccessibilityJavaScript and Accessibility
JavaScript and AccessibilityJoseph Dolson
 

Recommended

Electronic information and accessible technology
Electronic information and accessible technologyElectronic information and accessible technology
Electronic information and accessible technologyJoseph Dolson
 
SES Toronto 2008; Joe Dolson
SES Toronto 2008; Joe DolsonSES Toronto 2008; Joe Dolson
SES Toronto 2008; Joe DolsonJoseph Dolson
 
Accessible Web Sites: What can you do?
Accessible Web Sites: What can you do?Accessible Web Sites: What can you do?
Accessible Web Sites: What can you do?Joseph Dolson
 
WordPress and ATAG Compliance
WordPress and ATAG ComplianceWordPress and ATAG Compliance
WordPress and ATAG ComplianceJoseph Dolson
 
If you build it, they will come.
If you build it, they will come.If you build it, they will come.
If you build it, they will come.Joseph Dolson
 
Web Accessibility: A Shared Responsibility
Web Accessibility: A Shared ResponsibilityWeb Accessibility: A Shared Responsibility
Web Accessibility: A Shared ResponsibilityJoseph Dolson
 
Why #A11y?
Why #A11y? Why #A11y?
Why #A11y? Joseph Dolson
 
JavaScript and Accessibility
JavaScript and AccessibilityJavaScript and Accessibility
JavaScript and AccessibilityJoseph Dolson
 
The WordPress Way: Accessibility and Backwards Compatibility
The WordPress Way: Accessibility and Backwards CompatibilityThe WordPress Way: Accessibility and Backwards Compatibility
The WordPress Way: Accessibility and Backwards CompatibilityJoseph Dolson
 
WordCamp US: ARIA. Roles, States and Properties
WordCamp US: ARIA. Roles, States and PropertiesWordCamp US: ARIA. Roles, States and Properties
WordCamp US: ARIA. Roles, States and PropertiesJoseph Dolson
 
Build a WordPress Plug-in: Accessible social sharing
Build a WordPress Plug-in: Accessible social sharingBuild a WordPress Plug-in: Accessible social sharing
Build a WordPress Plug-in: Accessible social sharingJoseph Dolson
 
Automating Accessibility: WordCamp Minneapolis 2015
Automating Accessibility: WordCamp Minneapolis 2015Automating Accessibility: WordCamp Minneapolis 2015
Automating Accessibility: WordCamp Minneapolis 2015Joseph Dolson
 
Massively maintained accessibility: WordPress
Massively maintained accessibility: WordPressMassively maintained accessibility: WordPress
Massively maintained accessibility: WordPressJoseph Dolson
 
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014Joseph Dolson
 
Accessibility With WordPress: Accessing Higher Ground 2014
Accessibility With WordPress: Accessing Higher Ground 2014Accessibility With WordPress: Accessing Higher Ground 2014
Accessibility With WordPress: Accessing Higher Ground 2014Joseph Dolson
 
The Accessible Web: Improving the Universal Experience
The Accessible Web: Improving the Universal ExperienceThe Accessible Web: Improving the Universal Experience
The Accessible Web: Improving the Universal ExperienceJoseph Dolson
 
Mission: Accessible. Share & Connect Online with Everybody!
Mission: Accessible. Share & Connect Online with Everybody!Mission: Accessible. Share & Connect Online with Everybody!
Mission: Accessible. Share & Connect Online with Everybody!Joseph Dolson
 
WordPress Accessibility: WordCamp Chicago
WordPress Accessibility: WordCamp ChicagoWordPress Accessibility: WordCamp Chicago
WordPress Accessibility: WordCamp ChicagoJoseph Dolson
 
Encouraging Accessibility
Encouraging AccessibilityEncouraging Accessibility
Encouraging AccessibilityJoseph Dolson
 
Accessibility with WordPress
Accessibility with WordPressAccessibility with WordPress
Accessibility with WordPressJoseph Dolson
 
Accessibility & WordPress: Developing for the whole world.
Accessibility & WordPress: Developing for the whole world.Accessibility & WordPress: Developing for the whole world.
Accessibility & WordPress: Developing for the whole world.Joseph Dolson
 
WordPress and Accessibility
WordPress and AccessibilityWordPress and Accessibility
WordPress and AccessibilityJoseph Dolson
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxnull - The Open Security Community
 

More Related Content

More from Joseph Dolson

The WordPress Way: Accessibility and Backwards Compatibility
The WordPress Way: Accessibility and Backwards CompatibilityThe WordPress Way: Accessibility and Backwards Compatibility
The WordPress Way: Accessibility and Backwards CompatibilityJoseph Dolson
 
WordCamp US: ARIA. Roles, States and Properties
WordCamp US: ARIA. Roles, States and PropertiesWordCamp US: ARIA. Roles, States and Properties
WordCamp US: ARIA. Roles, States and PropertiesJoseph Dolson
 
Build a WordPress Plug-in: Accessible social sharing
Build a WordPress Plug-in: Accessible social sharingBuild a WordPress Plug-in: Accessible social sharing
Build a WordPress Plug-in: Accessible social sharingJoseph Dolson
 
Automating Accessibility: WordCamp Minneapolis 2015
Automating Accessibility: WordCamp Minneapolis 2015Automating Accessibility: WordCamp Minneapolis 2015
Automating Accessibility: WordCamp Minneapolis 2015Joseph Dolson
 
Massively maintained accessibility: WordPress
Massively maintained accessibility: WordPressMassively maintained accessibility: WordPress
Massively maintained accessibility: WordPressJoseph Dolson
 
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014Joseph Dolson
 
Accessibility With WordPress: Accessing Higher Ground 2014
Accessibility With WordPress: Accessing Higher Ground 2014Accessibility With WordPress: Accessing Higher Ground 2014
Accessibility With WordPress: Accessing Higher Ground 2014Joseph Dolson
 
The Accessible Web: Improving the Universal Experience
The Accessible Web: Improving the Universal ExperienceThe Accessible Web: Improving the Universal Experience
The Accessible Web: Improving the Universal ExperienceJoseph Dolson
 
Mission: Accessible. Share & Connect Online with Everybody!
Mission: Accessible. Share & Connect Online with Everybody!Mission: Accessible. Share & Connect Online with Everybody!
Mission: Accessible. Share & Connect Online with Everybody!Joseph Dolson
 
WordPress Accessibility: WordCamp Chicago
WordPress Accessibility: WordCamp ChicagoWordPress Accessibility: WordCamp Chicago
WordPress Accessibility: WordCamp ChicagoJoseph Dolson
 
Encouraging Accessibility
Encouraging AccessibilityEncouraging Accessibility
Encouraging AccessibilityJoseph Dolson
 
Accessibility with WordPress
Accessibility with WordPressAccessibility with WordPress
Accessibility with WordPressJoseph Dolson
 
Accessibility & WordPress: Developing for the whole world.
Accessibility & WordPress: Developing for the whole world.Accessibility & WordPress: Developing for the whole world.
Accessibility & WordPress: Developing for the whole world.Joseph Dolson
 
WordPress and Accessibility
WordPress and AccessibilityWordPress and Accessibility
WordPress and AccessibilityJoseph Dolson
 

More from Joseph Dolson (14)

The WordPress Way: Accessibility and Backwards Compatibility
The WordPress Way: Accessibility and Backwards CompatibilityThe WordPress Way: Accessibility and Backwards Compatibility
The WordPress Way: Accessibility and Backwards Compatibility
 
WordCamp US: ARIA. Roles, States and Properties
WordCamp US: ARIA. Roles, States and PropertiesWordCamp US: ARIA. Roles, States and Properties
WordCamp US: ARIA. Roles, States and Properties
 
Build a WordPress Plug-in: Accessible social sharing
Build a WordPress Plug-in: Accessible social sharingBuild a WordPress Plug-in: Accessible social sharing
Build a WordPress Plug-in: Accessible social sharing
 
Automating Accessibility: WordCamp Minneapolis 2015
Automating Accessibility: WordCamp Minneapolis 2015Automating Accessibility: WordCamp Minneapolis 2015
Automating Accessibility: WordCamp Minneapolis 2015
 
Massively maintained accessibility: WordPress
Massively maintained accessibility: WordPressMassively maintained accessibility: WordPress
Massively maintained accessibility: WordPress
 
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
Good Habits: Coding for Accessibility - WordCamp San Francisco 2014
 
Accessibility With WordPress: Accessing Higher Ground 2014
Accessibility With WordPress: Accessing Higher Ground 2014Accessibility With WordPress: Accessing Higher Ground 2014
Accessibility With WordPress: Accessing Higher Ground 2014
 
The Accessible Web: Improving the Universal Experience
The Accessible Web: Improving the Universal ExperienceThe Accessible Web: Improving the Universal Experience
The Accessible Web: Improving the Universal Experience
 
Mission: Accessible. Share & Connect Online with Everybody!
Mission: Accessible. Share & Connect Online with Everybody!Mission: Accessible. Share & Connect Online with Everybody!
Mission: Accessible. Share & Connect Online with Everybody!
 
WordPress Accessibility: WordCamp Chicago
WordPress Accessibility: WordCamp ChicagoWordPress Accessibility: WordCamp Chicago
WordPress Accessibility: WordCamp Chicago
 
Encouraging Accessibility
Encouraging AccessibilityEncouraging Accessibility
Encouraging Accessibility
 
Accessibility with WordPress
Accessibility with WordPressAccessibility with WordPress
Accessibility with WordPress
 
Accessibility & WordPress: Developing for the whole world.
Accessibility & WordPress: Developing for the whole world.Accessibility & WordPress: Developing for the whole world.
Accessibility & WordPress: Developing for the whole world.
 
WordPress and Accessibility
WordPress and AccessibilityWordPress and Accessibility
WordPress and Accessibility
 

Recently uploaded

"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 

Recently uploaded (20)

"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 

Seo Fundamentals

  • 1. SEO/SEM: The Fundamentals Joseph C Dolson Twin Cities Web Design and Standards October 30, 2008 http://www.joedolson.com
  • 2.
  • 3.
  • 4. Search Engines are Autistic Search engines have an incomplete understanding of your web site. They can understand what you've put there; but they have little idea of your intentions. Search engines look for patterns.
  • 5.
  • 6.