More Related Content Similar to Hyper Engagement: Reaching Customers with Extreme Relevance Similar to Hyper Engagement: Reaching Customers with Extreme Relevance (20) Hyper Engagement: Reaching Customers with Extreme Relevance3. @citygurl you should check
out The Little Door, Yum!
Likes Music
In the audience. Oh Howie,
you are hilarious
#dealornodeal
Likes Instagram
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10. °
LISTENING
MEASUREMENT COMMUNITY
& ANALYTICS MGMT
INFLUENCER DIGITAL
ENGAGEMENT STORYTELLING
PROGRAM
& EVENT
MGMT
10
11. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
11
12. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Advertising
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
12
13. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Content
Interactive
Integration
Enterprise
Organization
ROI
13
15. •
•
•
•
A product of the old social web A product of today’s social web
15
18. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Insights
Enterprise
Organization
ROI
18
20. FIRST GENERATION NEXT GENERATION
•
ScarletxVelvet jesssiccaaa
OMG the new Wrangler is so awesome!!!! Jeep rocks! Can’t wait
• to buy one so I can take it skiing this weekend.
•
•
•
• TEXT MINING CAN EXTRACT THESE CONCEPTS
• AND LINK THEM TO JESSICA’S HANDLE
20
22. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Segmentation
Enterprise
Organization
ROI
22
25. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Interactive
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
25
29. Social Check-Ins via App Entry Level Intermediate Super Fan
Joining Social Communities
Watching or Uploading Videos
Sharing Assets
Making a Purchase
Checking in at an Event
Voting, Rating, Reviewing Items
Referring a Friend
Content Contributions
Time-Specific Behaviors
(Live-Viewing or Chatting)
29
30. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Integration
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
30
31. TWITTER
FACEBOOK PINTEREST
YOUTUBE
TUMBLR
BLOGGER
NETWORKS GOOGLE
INSTAGRAM
DIGITAL
WIKIPEDIA
4SQUARE
31
32. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Enterprise
Insights
Organization
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
32
34. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
ROI
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
34
36. Goals Tactics
•
•
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•
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•
•
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