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Talent Supply Chain Management  The Evolution of Key Elements Essential for Service Firm Success Joel A. Capperella Industry Principal, Professional Services
External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
Total Service Dollars – From TPSA Services Fifty 7% 97% 46% Q3 3% 97% 46% Q2 14% 98% 46% Q1 12% 89% 44% Q4 Q4 Q3 7% 89% 42% 97% High Service Gross Margin 13% Low Service Gross Margin 48% Average Services Gross Margin
Gross Margin Analysis 30% 35% 40% 45% 50% 55% 60% 65% Hardware Companies 30% 35% 40% 45% 50% 55% 60% 65% Software Companies 30% 35% 40% 45% 50% 55% 60% 65% The Service 50 30% 35% 40% 45% 50% 55% 60% 65% All Product Companies 30% 35% 40% 45% 50% 55% 60% 65% Pure Service Companies
Professional Services Profitability
Service Industry Trends Pressure on  Profits More Options Optimized Delivery
The Service Revenue Life Cycle R evenue to  r evenue PROFIT R EVENUE rEVENUE Engagement Lifecycle CUSTOMER PROJECT
Delivery Pressures PROFIT CUSTOMER PROJECT ,[object Object],[object Object],[object Object],[object Object],[object Object],R EVENUE rEVENUE Engagement Lifecycle
The Service Revenue Life Cycle R EVENUE PROFIT Engagement  Profit BUS. MODEL Field G&A G&A R&D Marketing CLIENT  ENGAGEMENT REV. MIX FORECASTING rEVENUE DEALS Sales Engagement Lifecycle REVENUE MIX SALES PIPELINE Proposals PROPOSAL
External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
The Revenue Life Cycle  Three Key External Variables Industry Talent   Clients Service Partners
Traditional Supply Chain Management ,[object Object],[object Object],[object Object]
Talent Supply Chain Management ,[object Object],[object Object],[object Object]
Traditional SCM vs. TSCM Resource Management Transportation Resource Management Warehousing Supplier Management Procurement Talent Management Manufacturing Offering Development Product Development Resource Management Order Fulfillment Demand Management Demand/Supply Planning TSCM SCM
Talent Supply Chain Service Partners Supplier Management Offering Development Demand Management Talent Management Resource Management Industry Talent   Clients
TSCM Process Disciplines Securing and assigning globally. Global Resource Management Securing and assigning locally. Local Resource Management Offer identification, scoping, development, resource requirements Offering Development Partner and sub-contractor selection and management  Supplier Management Demand generation, forecasting, proposing, closing Demand Management Selecting, recruiting, developing, retaining Talent Management Industry Maturity Description Process Area
Demand Management :  Forecasting Service Sales
Demand Management : Forecasting Skills Spot Engagements / Consulting Annual / LOB Contracts
Talent Supply Chain Service Partners Supplier Management Offering Development Demand Management Talent Management Resource Management Industry Talent   Clients
External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
Survey:  Break Down of Industry Respondents  Chief & Sr. Officers 72% Sr. Management 20% Other Management& Staff 6% Information & Technology Consultinguditax Business Services Staffing Services
Potential Risk Associated with Talent Strategies  75%   of respondents site  lost revenue and poor customer satisfaction ratings  as the greatest potential risk resulting from inefficient talent inventory management Risk Exposure from Poor Talent Inventory  Lost Revenue / Poor customer Satisfaction Increased Supplier Costs Other Key Finding   Core to the business model of the service firm, talent strategies are understood to provide the most inherent value to the firm reputation and growth
Professional Service Firm Talent Prioritization   Recruit, Train, Retain Core Resource Management Hire to Achieve Competitive Advantage  Recruit to Drive Business  Globalization Other 50%   of respondents identify  recruiting, training and retaining  as their most important talent management priorities  Top Talent Priorities  Key Finding   The investment in the maturation of core resource management tactics has lead to a greater need and desire to improve upon every process critical to developing and maintaining the talent industry
Current Input Driving Majority of Talent Strategies 60%  of respondents underscore the importance of  performance analysis  and trends  across similar service lines  yet only  20%   of respondents are utilizing  Service Line Profitability  as a key input into current talent management processes.  Current Talent Inventory Strategies Developed in the Rear View Mirror Key Finding   Contributing factors to established talent strategies are failing to consider the development and profitability of specific service lines which could lead to diminishing value of current service lines and failure to identify and capitalize on new and differentiating service lines Most Important Performance Metric Inputs Utilized in Talent Inventory Strategies  Lost Revenue / Poor customer Satisfaction 60% 15% 18% 7% T&E Trends / Contract Performance Across Similar Engagements  Payment Receipts Invoice Accuracy  Sub Contractor Procurement Metrics Account Planning and Pipeline Analysis 50% Sales Performance Analysis  25% Service Line Profitability 20% Other 5% 20%
The Service Line Profitability Analysis Gap 51%  of respondents identify  recruitment, training  and  retention  as the most critical processes in the development and deployment of talent inventory strategies.  Risk of Poor Service Line Profitability Analysis Compounded Key Finding   The risk of failing to properly consider service line profitability in the development of talent inventory strategies is compounded when considering the key processes that are most leveraged during talent strategy execution.  Utilizing  only  historical performance to effectively recruit, train and retain key personnel could result in a talent inventory that is unable to delivery new service offerings. 51% Recruit / Train / Retain Performance & Compensation  34% 15% Knowledge Management Most Significant Process to Talent  Management Strategy
Current State of Defined and Integrated Processes  How Advanced are Current Talent Management Processes? 78%   of respondents report  rudimentary  or  standard  defined processes in place to manage critical talent assets  80%  of respondents report  little  or  no integration  of human capital management, business development, and resource management Level of Business development, HR, and Resource Management Integration Standard Rudimentary None Advanced 78% Somewhat Integrated Not Integrated Tightly Integrated 80% Key Finding   Current standard processes and related integration lags behind most firm’s goal of improving the efficiency with which the talent inventory is (a) managed and (b) leveraged to support fundamental business strategies.  Firms that are successful in calculating both historical performance together with desired direction do not have processes nor systems in place to grow or scale.
Fundamental Talent Supply Chain Investments 68%  of respondents report open head count fulfillment completed in 4 to 12 weeks, an industry standard, which does not account for typical on-boarding period of up to 16 weeks. Front End Talent Supply Chain Investments Should Yield Immediate Results Key Finding   An investment in the efficiency of the front end of the talent inventory process will provide the firm with the ability to quickly develop key billable resources while serving to establish a foundation for further improvement and development of the talent supply chain.  4 to 8 Weeks 9 to 12 Weeks > 4 Weeks 13 – 16 Wks > 16 Wks 68% - Status Quo Average time to Fill Open Head Count
External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
Landscape of Today’s Services Industry  In-house Personnel  Outsourced Personnel
Landscape of Today’s Services Industry In-house Personnel  Outsourced Personnel
Landscape of Today’s Services Industry ,[object Object],[object Object],[object Object],DELIVER LOCALLY ,[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE GLOBALLY ,[object Object],[object Object],[object Object],[object Object]
Talent Supply Chain Service Partners Supplier Management Offering Development Demand Management Talent Management Resource Management Industry Talent   Clients
Talent Supply Chain Global Recruiting Local Recruiting New Talent  On-boarding Global HQ Suppliers Regional / Channel  Offices Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],Demand Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Offering Development Business  Development
Where to start? Service Partners Supplier Management Talent Management Resource Management Industry Talent   Demand Management Clients Offering Development
4 to 8 Weeks 9 to 12 Weeks > 4 Weeks 13 – 16 Wks > 16 Wks Status Quo Average time to Fill Open Head Count Talent Management Resource Management Industry Talent   4  to 12 Weeks to Hire At Least 4  Weeks to Enable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talent Supply Chain Global Recruiting Local Recruiting New Talent  On-boarding Global HQ Suppliers Regional / Channel  Offices Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggested Reading  Blueprint to a Billion David Thompson Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies" Developing Knowledge-Based Client Relationships Ross Dawson Illustrates for service organizations how to lead their key clients into lasting, profitable, high-value relationships Mastering Professional Services Thomas Lah Mastering Professional Services is intended to assist service companies through the process of designing a viable services strategy that complements a broader company portfolio Leveraging the Talent Supply Chain for a Competitive Advantage Joel Capperella Detailed discussion regarding the conceptual strategies of the talent supply chain and suggested alternatives for investing in its development
Q&A Talent Supply Chain Management  The Evolution of Key Elements Essential for Service Firm Success Joel A. Capperella Industry Principal, Professional Services

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Talent Supply Chain in Professional Services

  • 1. Talent Supply Chain Management The Evolution of Key Elements Essential for Service Firm Success Joel A. Capperella Industry Principal, Professional Services
  • 2. External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
  • 3. External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
  • 4. Total Service Dollars – From TPSA Services Fifty 7% 97% 46% Q3 3% 97% 46% Q2 14% 98% 46% Q1 12% 89% 44% Q4 Q4 Q3 7% 89% 42% 97% High Service Gross Margin 13% Low Service Gross Margin 48% Average Services Gross Margin
  • 5. Gross Margin Analysis 30% 35% 40% 45% 50% 55% 60% 65% Hardware Companies 30% 35% 40% 45% 50% 55% 60% 65% Software Companies 30% 35% 40% 45% 50% 55% 60% 65% The Service 50 30% 35% 40% 45% 50% 55% 60% 65% All Product Companies 30% 35% 40% 45% 50% 55% 60% 65% Pure Service Companies
  • 7. Service Industry Trends Pressure on Profits More Options Optimized Delivery
  • 8. The Service Revenue Life Cycle R evenue to r evenue PROFIT R EVENUE rEVENUE Engagement Lifecycle CUSTOMER PROJECT
  • 9.
  • 10. The Service Revenue Life Cycle R EVENUE PROFIT Engagement Profit BUS. MODEL Field G&A G&A R&D Marketing CLIENT ENGAGEMENT REV. MIX FORECASTING rEVENUE DEALS Sales Engagement Lifecycle REVENUE MIX SALES PIPELINE Proposals PROPOSAL
  • 11. External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
  • 12. The Revenue Life Cycle Three Key External Variables Industry Talent Clients Service Partners
  • 13.
  • 14.
  • 15. Traditional SCM vs. TSCM Resource Management Transportation Resource Management Warehousing Supplier Management Procurement Talent Management Manufacturing Offering Development Product Development Resource Management Order Fulfillment Demand Management Demand/Supply Planning TSCM SCM
  • 16. Talent Supply Chain Service Partners Supplier Management Offering Development Demand Management Talent Management Resource Management Industry Talent Clients
  • 17. TSCM Process Disciplines Securing and assigning globally. Global Resource Management Securing and assigning locally. Local Resource Management Offer identification, scoping, development, resource requirements Offering Development Partner and sub-contractor selection and management Supplier Management Demand generation, forecasting, proposing, closing Demand Management Selecting, recruiting, developing, retaining Talent Management Industry Maturity Description Process Area
  • 18. Demand Management : Forecasting Service Sales
  • 19. Demand Management : Forecasting Skills Spot Engagements / Consulting Annual / LOB Contracts
  • 20. Talent Supply Chain Service Partners Supplier Management Offering Development Demand Management Talent Management Resource Management Industry Talent Clients
  • 21. External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
  • 22. Survey: Break Down of Industry Respondents Chief & Sr. Officers 72% Sr. Management 20% Other Management& Staff 6% Information & Technology Consultinguditax Business Services Staffing Services
  • 23. Potential Risk Associated with Talent Strategies 75% of respondents site lost revenue and poor customer satisfaction ratings as the greatest potential risk resulting from inefficient talent inventory management Risk Exposure from Poor Talent Inventory Lost Revenue / Poor customer Satisfaction Increased Supplier Costs Other Key Finding Core to the business model of the service firm, talent strategies are understood to provide the most inherent value to the firm reputation and growth
  • 24. Professional Service Firm Talent Prioritization Recruit, Train, Retain Core Resource Management Hire to Achieve Competitive Advantage Recruit to Drive Business Globalization Other 50% of respondents identify recruiting, training and retaining as their most important talent management priorities Top Talent Priorities Key Finding The investment in the maturation of core resource management tactics has lead to a greater need and desire to improve upon every process critical to developing and maintaining the talent industry
  • 25. Current Input Driving Majority of Talent Strategies 60% of respondents underscore the importance of performance analysis and trends across similar service lines yet only 20% of respondents are utilizing Service Line Profitability as a key input into current talent management processes. Current Talent Inventory Strategies Developed in the Rear View Mirror Key Finding Contributing factors to established talent strategies are failing to consider the development and profitability of specific service lines which could lead to diminishing value of current service lines and failure to identify and capitalize on new and differentiating service lines Most Important Performance Metric Inputs Utilized in Talent Inventory Strategies Lost Revenue / Poor customer Satisfaction 60% 15% 18% 7% T&E Trends / Contract Performance Across Similar Engagements Payment Receipts Invoice Accuracy Sub Contractor Procurement Metrics Account Planning and Pipeline Analysis 50% Sales Performance Analysis 25% Service Line Profitability 20% Other 5% 20%
  • 26. The Service Line Profitability Analysis Gap 51% of respondents identify recruitment, training and retention as the most critical processes in the development and deployment of talent inventory strategies. Risk of Poor Service Line Profitability Analysis Compounded Key Finding The risk of failing to properly consider service line profitability in the development of talent inventory strategies is compounded when considering the key processes that are most leveraged during talent strategy execution. Utilizing only historical performance to effectively recruit, train and retain key personnel could result in a talent inventory that is unable to delivery new service offerings. 51% Recruit / Train / Retain Performance & Compensation 34% 15% Knowledge Management Most Significant Process to Talent Management Strategy
  • 27. Current State of Defined and Integrated Processes How Advanced are Current Talent Management Processes? 78% of respondents report rudimentary or standard defined processes in place to manage critical talent assets 80% of respondents report little or no integration of human capital management, business development, and resource management Level of Business development, HR, and Resource Management Integration Standard Rudimentary None Advanced 78% Somewhat Integrated Not Integrated Tightly Integrated 80% Key Finding Current standard processes and related integration lags behind most firm’s goal of improving the efficiency with which the talent inventory is (a) managed and (b) leveraged to support fundamental business strategies. Firms that are successful in calculating both historical performance together with desired direction do not have processes nor systems in place to grow or scale.
  • 28. Fundamental Talent Supply Chain Investments 68% of respondents report open head count fulfillment completed in 4 to 12 weeks, an industry standard, which does not account for typical on-boarding period of up to 16 weeks. Front End Talent Supply Chain Investments Should Yield Immediate Results Key Finding An investment in the efficiency of the front end of the talent inventory process will provide the firm with the ability to quickly develop key billable resources while serving to establish a foundation for further improvement and development of the talent supply chain. 4 to 8 Weeks 9 to 12 Weeks > 4 Weeks 13 – 16 Wks > 16 Wks 68% - Status Quo Average time to Fill Open Head Count
  • 29. External Factors and Introduction of Talent Supply Chain Results of Independent Study Elements of the Services Business Model to Consider Achieving Talent Supply Chain Efficiency
  • 30. Landscape of Today’s Services Industry In-house Personnel Outsourced Personnel
  • 31. Landscape of Today’s Services Industry In-house Personnel Outsourced Personnel
  • 32.
  • 33. Talent Supply Chain Service Partners Supplier Management Offering Development Demand Management Talent Management Resource Management Industry Talent Clients
  • 34.
  • 35. Where to start? Service Partners Supplier Management Talent Management Resource Management Industry Talent Demand Management Clients Offering Development
  • 36.
  • 37.
  • 38. Suggested Reading Blueprint to a Billion David Thompson Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies" Developing Knowledge-Based Client Relationships Ross Dawson Illustrates for service organizations how to lead their key clients into lasting, profitable, high-value relationships Mastering Professional Services Thomas Lah Mastering Professional Services is intended to assist service companies through the process of designing a viable services strategy that complements a broader company portfolio Leveraging the Talent Supply Chain for a Competitive Advantage Joel Capperella Detailed discussion regarding the conceptual strategies of the talent supply chain and suggested alternatives for investing in its development
  • 39. Q&A Talent Supply Chain Management The Evolution of Key Elements Essential for Service Firm Success Joel A. Capperella Industry Principal, Professional Services

Editor's Notes

  1. High margin: Autodesk (again) Low Margin: Unisys (Q2: EDS)
  2. TPSA Technology Professional Services Association
  3. TPSA Technology Professional Services Association
  4. TPSA Technology Professional Services Association
  5. TPSA Technology Professional Services Association
  6. TPSA Technology Professional Services Association
  7. TPSA Technology Professional Services Association
  8. TPSA Technology Professional Services Association
  9. The industry is facing global environmental changes. The competition in heating up. Offshore firms have come on strong with their low labor costs. Product companies, like IBM, are bringing their manufacturing/product expertise in the areas of efficiencies and processes. Consulting firms are popping up everywhere – near shore, offshore and outsourced. Technology is accelerating the change. From custom to packaged to hosted to on-demand, there are many options available to solve the same business problems. The overall processes are being modularized which means that firms that might once have done every step in the process now may subcontract steps to partners. Finally, services are being commoditized. Where an HR implementation may have been strategic a few years ago, many clients today may feel that is tactical and should be outsourced to the lowest cost provider. Clients are in the driver seat. They have more choices (both services and providers) at significantly lower costs. And the last 10 years have made clients more skeptical to the benefits of technology. This has lead to more scrutiny of each and every deal and more recently, the use of the Procurement Department to review and approve all services deals. Finally, for most large firms are looking at single digit growth on a worldwide basis (excluding the offshore firms). And their growth is tied to IT Spend which is tied to the overall economy. McKinsey recently surveyed CIOs and estimated that IT budgets will only go up 3-4% next year. Forrester forecasts that the global spend on IT Goods and Services will increase only 5% in 2007. IT spend is directly linked to how well the economy is doing. If there is even a slight dip, spending will be cut. There are firms and regions growing very fast but overall the market outlook is mixed. Technology is allowing the new competition and more sophisticated clients to squeeze firms.
  10. The industry is facing global environmental changes. The competition in heating up. Offshore firms have come on strong with their low labor costs. Product companies, like IBM, are bringing their manufacturing/product expertise in the areas of efficiencies and processes. Consulting firms are popping up everywhere – near shore, offshore and outsourced. Technology is accelerating the change. From custom to packaged to hosted to on-demand, there are many options available to solve the same business problems. The overall processes are being modularized which means that firms that might once have done every step in the process now may subcontract steps to partners. Finally, services are being commoditized. Where an HR implementation may have been strategic a few years ago, many clients today may feel that is tactical and should be outsourced to the lowest cost provider. Clients are in the driver seat. They have more choices (both services and providers) at significantly lower costs. And the last 10 years have made clients more skeptical to the benefits of technology. This has lead to more scrutiny of each and every deal and more recently, the use of the Procurement Department to review and approve all services deals. Finally, for most large firms are looking at single digit growth on a worldwide basis (excluding the offshore firms). And their growth is tied to IT Spend which is tied to the overall economy. McKinsey recently surveyed CIOs and estimated that IT budgets will only go up 3-4% next year. Forrester forecasts that the global spend on IT Goods and Services will increase only 5% in 2007. IT spend is directly linked to how well the economy is doing. If there is even a slight dip, spending will be cut. There are firms and regions growing very fast but overall the market outlook is mixed. Technology is allowing the new competition and more sophisticated clients to squeeze firms.
  11. The industry is facing global environmental changes. The competition in heating up. Offshore firms have come on strong with their low labor costs. Product companies, like IBM, are bringing their manufacturing/product expertise in the areas of efficiencies and processes. Consulting firms are popping up everywhere – near shore, offshore and outsourced. Technology is accelerating the change. From custom to packaged to hosted to on-demand, there are many options available to solve the same business problems. The overall processes are being modularized which means that firms that might once have done every step in the process now may subcontract steps to partners. Finally, services are being commoditized. Where an HR implementation may have been strategic a few years ago, many clients today may feel that is tactical and should be outsourced to the lowest cost provider. Clients are in the driver seat. They have more choices (both services and providers) at significantly lower costs. And the last 10 years have made clients more skeptical to the benefits of technology. This has lead to more scrutiny of each and every deal and more recently, the use of the Procurement Department to review and approve all services deals. Finally, for most large firms are looking at single digit growth on a worldwide basis (excluding the offshore firms). And their growth is tied to IT Spend which is tied to the overall economy. McKinsey recently surveyed CIOs and estimated that IT budgets will only go up 3-4% next year. Forrester forecasts that the global spend on IT Goods and Services will increase only 5% in 2007. IT spend is directly linked to how well the economy is doing. If there is even a slight dip, spending will be cut. There are firms and regions growing very fast but overall the market outlook is mixed. Technology is allowing the new competition and more sophisticated clients to squeeze firms.
  12. Executive Whiteboard CP- LOB Supply Chain (2/2) SAP allows to establish a demand-driven supply network which allows to apply flexible push/pull strategies for responsive replenishment against real consumer demand [Click] SAP allows to integrate all demand sources (including promotion plans and POS signals) into one constantly updated demand stream increasing demand accuracy, The dynamic S&OP process then and balances demand and capacities to drive production and supply to have the right product in place while optimizing inventory and resource utilization. PM* statement: a) Increased demand accuracy combining all demand streams and propagating consumer demand signals from POS to suppliers in real time. b) Efficient utilization of resources by balancing push plans and pull requirements in a dynamic S&OP process. [Click] Real consumer demand is propagated through the supply network to pull product and materials through the supply chain and propel collaboration. This will allow to increase service levels and reduce inventory throughout the network. [Click] SAPs responsive replenishment engine allows to sense actual consumer demand and respond in real time, maintaining the highest service levels on and off promotion and outpacing the competition by responding faster to Consumer demand signals. Reduce inventory in the supply chain by 30% Reduce cycle times to outpace the competition
  13. Executive Whiteboard CP- LOB Supply Chain (2/2) SAP allows to establish a demand-driven supply network which allows to apply flexible push/pull strategies for responsive replenishment against real consumer demand [Click] SAP allows to integrate all demand sources (including promotion plans and POS signals) into one constantly updated demand stream increasing demand accuracy, The dynamic S&OP process then and balances demand and capacities to drive production and supply to have the right product in place while optimizing inventory and resource utilization. PM* statement: a) Increased demand accuracy combining all demand streams and propagating consumer demand signals from POS to suppliers in real time. b) Efficient utilization of resources by balancing push plans and pull requirements in a dynamic S&OP process. [Click] Real consumer demand is propagated through the supply network to pull product and materials through the supply chain and propel collaboration. This will allow to increase service levels and reduce inventory throughout the network. [Click] SAPs responsive replenishment engine allows to sense actual consumer demand and respond in real time, maintaining the highest service levels on and off promotion and outpacing the competition by responding faster to Consumer demand signals. Reduce inventory in the supply chain by 30% Reduce cycle times to outpace the competition