Instagram - hints, tips, gotchas & Jamie Oliver

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This presentation discussed the general concepts of Instagram, some tips, some gotchas as well as a study of how Jamie Oliver uses it (from a brand perspective).

Technology Business

Instagram - headline stats

6th Oct 2010
15M users
400M photos
IOS only
iPhone app of the year 2011

@cecicatalano

Instagram - IS a social network

@valemami

...but sharing is a smart move

@yamilettenicole

Basic usage: 1 Take zee photo

@emmaforsberg

Basic usage: 2 Add a ﬁlter* *optional

@paguerra

Basic usage: 3 Caption* *optional

@dotted

Basic usage: 4 Share* *optional

@yamilettenicole

What are we hoping for?

Likes
Comments
Follows
*no native RT facility
@dimity_m

(hash)tagging - turning up the volume

Appear in searches
Competitions
Sets (personal/group)

#jh_bw

Gotchas

Cannot tag others photos
Mentioning in comments
Posting to (say) Twitter
...but content ages well*
*unlike Twitter

@niamhcg

Brands

@GeneralElectric
@Sharpie
@Starbucks
@Tiffanyandco
...
@ivyngmg

No hard sell...

Manchester Jamie's Italian
has opened its doors!!! after
3 long years, it's an amazing
old listed bank and I hope
the locals love as much as I
do. Big love jamie oxx

6581 215

No hard (cross)sell...

“Pinterest is great, I don't
bloody understand it but I
think it's great I think ..... But
its a cool way to search good
stuff I suppose mmmm”

3749 132

Not afraid of looking like a clown...

Dancing with passion This
is how we roll in Essex

6276 273

Story telling...

“Not so bad when u get a
cute sorry letter”

@bernadettejiwa

8742 320

And he can take a decent shot...

“Sun rise on snow”

10,095 233

This is the end...
@joel_hughes (of @jojet)

(blog post to follow in a few days)

@port80events (25th May)
www.port80events.co.uk
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Instagram - hints, tips, gotchas & Jamie Oliver

1. @Joel_Hughes (of @Jojet)

2. envious Blackberry user...

3. Hipstamatic

4. Instagram - headline stats 6th Oct 2010 15M users 400M photos IOS only iPhone app of the year 2011 @cecicatalano

5. Instagram - IS a social network @valemami

6. ...but sharing is a smart move @yamilettenicole

7. Basic usage: 1 Take zee photo @emmaforsberg

8. Basic usage: 2 Add a ﬁlter* *optional @paguerra

9. Basic usage: 3 Caption* *optional @dotted

10. Basic usage: 4 Share* *optional @yamilettenicole

11. What are we hoping for? Likes Comments Follows *no native RT facility @dimity_m

12. How do I get more followers? Username* Avatar Bio Link Photos! ...interaction *same as Twitter?

13. (hash)tagging - turning up the volume Appear in searches Competitions Sets (personal/group) #jh_bw

14. Gotchas Cannot tag others photos Mentioning in comments Posting to (say) Twitter ...but content ages well* *unlike Twitter @niamhcg

15. Brands @GeneralElectric @Sharpie @Starbucks @Tiffanyandco ... @ivyngmg

16. @jamieoliver

17. No hard sell... Manchester Jamie's Italian has opened its doors!!! after 3 long years, it's an amazing old listed bank and I hope the locals love as much as I do. Big love jamie oxx 6581 215

18. No hard (cross)sell... “Pinterest is great, I don't bloody understand it but I think it's great I think ..... But its a cool way to search good stuff I suppose mmmm” 3749 132

19. Not afraid of looking like a clown... Dancing with passion This is how we roll in Essex 6276 273

20. Story telling... “Not so bad when u get a cute sorry letter” @bernadettejiwa 8742 320

21. And he can take a decent shot... “Sun rise on snow” 10,095 233

22. Questions? @amanda_choquette

23. This is the end... @joel_hughes (of @jojet) (blog post to follow in a few days) @port80events (25th May) www.port80events.co.uk £49(+vat)

Instagram - hints, tips, gotchas & Jamie Oliver

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