Three game-changing agency models are described: 1) Anomaly addresses client problems holistically as business issues rather than just advertising. It develops its own intellectual property that can be licensed to clients. 2) Running With Scissors uses a radical ideation process involving non-advertising creatives to develop more holistic solutions beyond just ads and designs. 3) MyDreamAgency focuses on engaging experiences for brands using media-neutral and unconventional concepts that augment advertising through an eclectic creative process.