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Business Value in Enterprise Social - SharePoint Fest 2014

So much to do and plan! In this session we'll break it down. SharePoint 2013, Yammer and Office 365 product families bring new capabilities for content sharing, finding, organizing, and authoring. They also create new challenges. The move to the cloud and the integration of SharePoint with the enterprise social network with yammer, and have made this release so profound and disruptive to the business. In this session we'll dig into planning and strategy for social architectures around both business process and the technologies to help ensure compliance and success. Social enterprise technology is transformative and will lead to more agile business when used correctly, but a disaster and chaos when not used properly.

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Business Value in Enterprise Social - SharePoint Fest 2014

  1. 1. JOEL OLESON VIEWDOLABS @JOELOLESON COLLABSHOW.COM
  2. 2. Joel Oleson @joeloleson • First SharePoint Admin • Former SharePoint Product Manager • Popular SharePoint Blogger Collabshow.com • Epic Traveler – Speaking and Traveling to over 140 Countries TravelingEpic.com 2
  3. 3. Agenda 3 Enterprise Social Challenges • Value • Culture • Adoption • Roadmap & Yammer big bet!
  4. 4. The world has become a giant network #worklikeanetwork
  5. 5. FOCUS ON ENGAGEMENT
  6. 6. Gallup 2013 (140 Countries)
  7. 7. What does it mean to have an “Engaged” Company? • Engaged – Drive Innovation. Passion and Profound Connection with their company. • Not Engaged – Checked out. No passion or energy for their company. • Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!
  8. 8. World Wide Engagement Engaged 13% Unengaged 63% Actively Unengaged 24%
  9. 9. Why Get Employees Engaged? Engaged employees are 37% more likely to stay with their employer. - Constellation Research Engaged employees deliver a 5X higher shareholder return - Kenexa
  10. 10. Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute
  11. 11. VALUE
  12. 12. @dhinchcliffe
  13. 13. Satisfaction levels are higher than both email and Instant messaging. Why Enterprise Social Intranets?
  14. 14. Intranet Evolution
  15. 15. “The key to Social Enterprise success… People don’t need a new siloed channel. They already have many. ESN is [designed] to help them collaborate, share, communicate better to get their work done.” -Sanjay Abraham, Cap Gemini
  16. 16. EVOLUTION OF THE INTRANET
  17. 17. Intranet 2000 – Employee Handbook • Top Down • Corporate News • One Main Page of Links • Forms, Policies & Procedures
  18. 18. Intranet 2010 – Few to many • Portal Integration • Top of Intranet is Corporate Communication – Then deeper split for Team and Group Collab • Self Service • KPIs & Dashboards • Some attempts at: – Wikis – Blogs
  19. 19. Intranet 2014+ • Any Device: BYOD • Secure: Work from anywhere • Many to Many Collaboration • Universal Global yet local • Unified Streams • Simplified
  20. 20. • Organizations see a 25% boost in productivity with social technologies… Hierarchy is the bottleneck to speed…
  21. 21. • Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an Enterprise Social Network 2011 ESN deployment was at 30%
  22. 22. CULTURE
  23. 23. ENSURING YAMMER SUCCESS
  24. 24. Too much focus on tools not enough on “Culture”
  25. 25. What is Success? “By its own nature, ESNs tend to be adopted virally, spreading from department or a local office. It may become a fad and die, or contagiously expands to nearby departments.” Global Adoption across the organization is the ultimate goal.” – Francesco Bivoli
  26. 26. ESN: 80% Culture / 20% Technology
  27. 27. ADOPTION
  28. 28. Provide and Pray… • Although social technologies are employed by 70 percent of organizations… Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.
  29. 29. Why Social Collaboration Fails Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome. -- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose” http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045 92_member_237431818
  30. 30. “Controlling Social is like Herding Cats” EDS Superbowl 2000 Video http://www.youtube.com/watch?v=y4qnyLUya7E
  31. 31. Understanding Adoption Innovators - These employees are probably already experimenting with Enterprise Social in your organization. Early Adopters - The employees that only need a little nudge before they start using Social collaboration. A conversation with passionate Innovator is normally enough to get them quickly on board. Early Majority. The staff members that need a little more convincing. Their adoption time is significantly longer than the innovators and early adopters. You need to share the early successes of the Network to get them truly on board. This group typically requires some basic Enterprise Social training (including best practices). Late Majority (Skeptics or Bystanders) - High degree of skepticism. They will only join the network over a considerable amount of time; typically after about half of the workforce have adopted the new technology. Laggards (Naysayers). These individuals are the last – if ever – to adopt the new platform, and typically have a very strong aversion to this change.
  32. 32. • Sharing of Best Practices • Reducing Email proliferation (it won’t eliminate it) • Faster Decision Making • Reduce meetings • Increase sharing • Knowledge capture • Increase employee retention • Improve business processes • Evolve company culture • Reduce duplication of work • Strategic transformation • Improve employee collaboration (cross group) • Executives Involvement • Open Transparent working Plan + Measure Success
  33. 33. Strategy for Success success.yammer.com
  34. 34. How it all fits… Social Architectu
  35. 35. Enterprise Collaboration Control Trust Compliance Creative SharePoint & Yammer Structured Ad-hoc
  36. 36. Enterprise Information Architecture Structured Intranet Central Portal Departmental Sites Groups and Team Sites & Workspaces (Non Customized Light branding) Yammer • Groups Office 365 • Team Sites On Prem Cloud SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps SharePoint 2013 • Search • News • Navigation Personal Storage Fav & Follows • SkyDrive Pro • My Site • My Tasks • My Documents • Docs I’m following • People I’m following Unstructured
  37. 37. Hybrid Enterprise Information Architecture UnstructuredStructured Intranet Central Portal Departmental Sites Groups and Team Sites & Workspaces Yammer • Groups Office 365 • Team Sites • Email Personal Storage Fav & Follows • SkyDrive Pro • My Site • My Tasks • My Documents • Docs I’m following • People I’m following On Prem Cloud SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps SharePoint 2013 • Search • News • Navigation
  38. 38. ROADMAP
  39. 39. Where are we going?
  40. 40. UNDERSTANDING MICROSOFT’S BIG BET… YAMMER
  41. 41. Enterprise Social Networking is the first step Used by more than 400,000 companies worldwide including 85% of the Fortune 500 Social Yammer groups Enterprise Graph
  42. 42. Laying the foundation Yammer Guidance Yammer & SharePoint On-Prem Integration Yammer for Dynamics CRM Yammer Default in Office 365 Yammer App for SharePoint Windows 8 & Windows Phone Apps SSO & DirSync Guidance Starting Document Conversations (“Post”) Simplified Login SharePoint Service Pack 1 2013 2014 Yammer Enterprise in Office 365
  43. 43. Go Yammer! Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepoint- enterprise-social-roadmap-update.aspx
  44. 44. Drink the Yam Juice! • Post Agile Approach to Development • Belief that pace of Organizations need to change responsiveorg.com • Cloud First! • Fail Faster • Transparency
  45. 45. Yammer Continues to Evolve with Office 365
  46. 46. Inline Social Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
  47. 47. Conversations…
  48. 48. Groups Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  49. 49. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW Office Graph
  50. 50. Takeaways… • Start a pilot of yammer if you haven’t. • Join SharePoint Office365 & Yammer Community on Yammer in SPYam http://yammer.com/spyam • Understand Microsoft’s BIG BET for Cloud, Social, Mobile investment Strategy…
  51. 51. Q&A Let’s Connect!! @joeloleson CollabShow.com

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