Sales Tmss Pitch Book (2)

PITCH BOOK TMSS
G-ILS Global Intelligent Logistics Services

TRANSPORTATION MANAGEMENT SALES SYSTEM PITCH BOOK
THE ELEVATOR PITCH

THE ELEVATOR PITCH 30-SECONAD

Transportation Management Sales System

TMSS, first of its kind Sales , Customer Services & management dedicated
system to the transportation, freight forwarding, logistics and supply chain
industries , includes fully fledged CRM (dedicated industry) sales force
automation, multi module pricing with various level of Sales – Pricing -
Service optimizations (Unique and subject to patents). This would help the
individuals to make best decisions, maximize & convert real opportunities in
to profitable business, increase profitability for existing business, eliminate
errors, and provide best service at all times;

“TMSS” is the internet base system that would make you win at all times.

THE PROBLEM

THE PROBLEM
What is The Problem? It is Obvious.

Over 300.000 companies globally, are Trading through different agents, or their own office network in each
country, without common systems, nor sharing sales & customer data, this creates a massive gap on maximizing
sales & customer gain/maintenance opportunities. The direct result is major business losses, shrinking margins,
service failures; The industry with more than 27-29 million shipments daily faces common issues, the likes of -
Unqualified employees (Normally joins the industry directly from school), High level of transactions, No
standardization, No policies & rulings; High percentage of one off customers; No real tools that can measure
individual & customers ; no proper MARGIN policies can be in place ;connectivity between sales & operation /
customer services( Standard Operating procedures); Sales measurements, individual KPI, Pipeline true
measurement; Pricing controls, Service & Consistent pricing provided to customers, sharing sales, customer
maintenance between countries;

“Ouch, who would have it…”

Freight forwarders, Logistics companies, Transport Companies, Currier companies, SC organizations, trucking companies, Post
offices (Parcels), Warehousing & Distribution companies;

Who knows about it?

AMR Research, IATA, FIATA, Freight Associations, BIFA, AZ Freight,
http://www.amrresearch.com/; http://www.iata.org/index.htm; http://www.fiata.com/; http://www.bifa.org/Content/Home.asp;
http://www.azfreight.com

“TMSS a complete cure to a known problem, Not a pain killer or Vitamin”

Typical Freight forwarder office – “The problem”

“ Different” ERP
4000-6000 monthly transactions Operational system
USA 1
“ Different” Financial
systems

NO Centralized database –
4000-6000 monthly transactions Pricin g Service / optimiz ati on

USA 2
No common connectivity to
carriers / supplier s

EMEA 1

East 1
East 2
Typical Freight forwarder office – “The problem”

YOUR SOLUTION

SOLUTION
TMSS (CRM) , a SaaS web base application (Laid) brings a complete sales & customer maintenance
solution to any individual ,making the decision making process best ever; This is impacted by (Paid)
better sales closure, customer retention, increase business through real opportunities, improved
profitability, improved service levels, gain and loss customers and users skill set improvements .
(Made/Power) Being a web based platform it has the ability to bridge between any number of systems
at any number of agents trough comprehensive play and plug web services.

The system will solve major areas, which will be impacted throughout the organization, and will represent the following benefits,
Specific for the Transport/ Logistics/ Currier industry(covering the extensive amount of data), bridging data between offices
(Operational and financial), Personalized BI by individuals, groups, company and customers, 3 Way Opportunities (maximizing
sales and customer maintenance opportunities)(Subject to patents), Customer Loss Rulings (Customer retention), Customer Profit
and Loss Rulings, Automated Pipeline Engine (Sales & customer services)(Subject to patent), Comprehensive Internal and External
Proposal Engine for all Mode of Transport (4 different modules, with optimization capabilities), Bidding Module and Optimization
Pricing Engine, Service Measurements Ruling, Automated Activities Module, Optimization sales & marketing Engine;

What would Make the customers very happy

Brings complete control over the sales, customer service, service goals and achievements;

“NICHE to WIN”

Creates the Sales and Customer Services real-time opportunities and decision making at the quickest way
to get maximum exposure globally at a low cost of ownership;

Example Demo / Screen Shot

Example Demo / Screen Shot

Multi module TMSS (CRM) Sales Business Intelligence

Industry Dedicated TMSS

Some sample screens covering the look and feel of the system,
which has more than eleven different modules, and seventy nine
sub-modules;

MARKET SIZE

MARKET SIZE
GLOBAL MARKET SIZE

CANADA MARKET SIZE

Industry Losses 1 Analysts & Institutes assessments

Global Losses
$300,000,000.00
$200,000,000.00
$100,000,000.00
$0.00
Industry Error % Margin Lost Accounts Improved
2.2% (Improved (Improved 2%) Pipeline (3%)
0.6%)

Industry Losses 2

Industry
14% Error
% Margin
52% 21%

13% Lost
Accounts
Improved
Pipeline

TMSS 5 Years Revenues

Revenues Cost
$40,000,000.00
$30,000,000.00
$20,000,000.00
$10,000,000.00
$0.00
3rd Year

4th Year

5th Year
2nd Year
1st Year

Canada Transport & Logistics industry Global Transport & Logistics Industry

Toronto Montreal Vancouver America Europe & Africa Asia
900 70000
60000
50000
800
40000
30000
700 20000
10000
600 0
Freight Logistics Transport Carriers /
Forwarding Companies Companies Post Office
500 / Currier

Market Size Summary
400

GLOBAL MARKET SIZE
300 There are 300.000 companies globally with 22 million people
operating within the industry whereby the potential users for
TMSS are 72% of the total number.
200

100 MARKET $IZE

0
Freight Logistics Transport Carriers /
Forwarding / Companies Companies Post Office
Currier

MARKET $IZE

MARKET $IZE – FACTS & FIGURES

Top Down
3 Billion Globally spent out annually
Source: AMR Research, IATA, FIATA, Freight Associations, BIFA, AZ Freight;
Bottom up:
22 Million People (Operation, Sales, Management) work in the Industry;
Today ~31% of Sales & Management are using GENERIC CRM (= 6.8Million users)
In 5 years 64% of Sales & Management will be using a TMSS/CRM (=14Million users)

Available Total Market Size:
Today = ~50% of Sales, Operation (Customer Services) & Management;
In future = ~82% of Sales, Operation (Customer Services) & Management;

BUSINESS MODEL

BUSINESS MODEL
Top Revenue Sources

Size,

Small (5 Users, per office) (31% of the Global Market), SME (8 Users per office) (42% of the Global
Market), Medium (15 Users per office) (21% of the Global Market), Large (25 Users per office) (5% of the
Global Market), Global (32 Users per office) (1% of the Global Market);

Growth, and/or Potential

Transportation and freight forwarding operational and financial system vendors (2755 companies globally),
Oracle third party certification and sales through its own sales channel specifically for the logistics and
transportation industry (12712 companies globally), Microsoft Global ISVs (19877 companies globally),
Freight forwarding associations (2755 companies globally), WCA Family (A global association that gathers
under it 2.400 individual freight forwarders); Direct Sales (The rest of the market)

SaaS (Software as a Service) comes with some great advantages such as, Easier to update the backend
system, No piracy issues, and Easier subscription model; Also there are obvious disadvantages, Hardware
cost, some companies might not prefer to outsource this sort of stuff (policy, security, and privacy reasons),
it won't work for internal network or on development projects

Show How You Get to Break-even (or Profitable) ideally, on the current round of funding you’re raising

BUSINESS MODEL

BUSINESS MODEL
Break-even (or Profitable)
ideally, on the current round of funding you’re raising

PROPRIETARY TECH / EXPERTISE

(OUR UNFAIR ADVANTAGE?)

Big market lead

TMSS Foster innovation of top-line growth & bottom line margin improvements. It does help to Acquire
new customers (Main functionality); Increase customer loyalty and retention; increase revenues & margins
from current customers; and increasing customer service capabilities. Revenue growth is achieved through
attracting new customers, selling more to customers (Optimized other services), and retaining these
customers longer. Customer process improvement, supported by advanced business technologies, (is
critical to achieving these objectives). Improving the customer experience. Customer Services-facing
managers are taking a harder look at how new processes and services affect the end customer experience;
TMSS initiatives are being refocused on creating experience-based differentiation: systematically
integrating experience as a feature within the design of products and services. Re-engineering customer-
facing business processes. Boosting productivity of customer-facing agents (CSSV).

Experienced team

President and CEO Joel Sellam, 18 years of Industry experience, Chief Technology Officer To be recruited,
at least 10 years in Enterprise software (SaaS – Cloud computing), Chief Marketing Officer To be recruited,
at least 8 years in Enterprise software (SaaS – Cloud computing), Vice President of Sales To be recruited, at
least 8 years in Enterprise software (SaaS – Cloud computing);


(WHAT IS YOUR UNFAIR ADVANTAGE?)

Core / “breakthrough” tech

Combining dynamic optimization for sales and Customer services SFA, Pricing, Services, Business Process
(Decision Making) with sophisticated customer-centric (Industry Dedicated) optimization tools, TMSS
provides a comprehensive Sales and Customer Services capabilities which drastically improve sales
opportunities (Potential & existing customers) yield management solution (Through pricing optimization
tools) to centric Freight / Logistics / Transport organizations that wish to increase the sales & customer
services experience and increase customer loyalty while managing revenues and other business
fundamentals.

“Defensible” IP / patents

Sales Automation (3 Way Opportunity) (Dedicated Industry profiling) (Business opportunity maximization
“Global-Coverage”); External Pricing Optimization; Internal Pricing Optimization’ Bidding – Pricing
optimization – Global Optimization; Services Optimization business ruling; Proposal Engine – Multi Model
Engine; A method of automatically determining optimum (Achieved pricing) prices for offers by a first
entity (Freight / Transport/ 3rd party) to customer entities


(WHAT IS YOUR UNFAIR ADVANTAGE?)

Great sales/marketing

Channel Marketing will consist of various sales channel capabilities that have been identified, researched
and investigated in the past few years for the adaptation and the sales of the TMSS product. The following
identified channels are applicable; Transportation and freight forwarding operational and financial system
vendors; Oracle third party certification and sales through its own sales channel specifically for the logistics
and transportation industry; Microsoft Global ISVs; Freight forwarding associations; WCA Family ( A global
association that gathers under it 2.400 individual freight forwarders);

PROPRIETARY TECHNOLOGY

PROPRIETARY TECHNOLOGY

TMSS has developed (Prototype) a proprietary least-cost Optimization engines
(3 x pricing, 1 x Service, 1 x Sales Automation) algorithm for Sales and
Customer services Freight / Transport / Logistics processes;

Our Secret approach:”Taking unlimited amount of options, and turning them into
BEST decision at the needed time”

Estimated software development time Ten (10) Months
Delivery to the market (how far away) Six (6) Months
Deployment for the first FIVE (5) pilot customers Eight (8) Months
Launch of full FIRST Version application Twelve (12) Months

COMPETITION

COMPETITION
Top competitors

Salesforce.com, Dynamics (MS), Siebel (Oracle), Aplicor, Entellium, RightNow, Salesboom;
SugarCRM;
None are industry dedicated (Freight / Logistics / Transport), No related INDUSTRY related opportunity modules, as well as
pricing, services, and real-time matching data;

We’re better, and different

TMSS offers Better / Different industry and technology advantages, through being suitable for
all customer level, being a SaaS (Cloud computing) application, and great amount of industry
related solutions covering complete sales and customer services related needs, as well as pricing,
KPI’s, Services, and Business Rulings;

“NICHE TO WIN”

SaaS, Cost (COO) (TCO), First of its kind Industry Solution;

Position(-ing)

Complementing product, will add tremendous value, but will NOT change
any of the processes done on a day to day;

COMPETITION
COMPETITION

COMPETITION

COMPETITION

Simple vs. complex

Industry related product, flow is well known in the industry at all levels, competitors products represents
completely different processes flow, and does leave a lot to the decision making of the user, whereby
standardization is completely wiped out;

Value vs. Cheap / Expensive

Immediate ability to assess the value (TCO), versus the other products whereby they are not industry related,
and the measurement is impossible, as no consistency, nor same rules for each user;

WE’RE BETTER, DIFFERENT

WE’RE BETTER, DIFFERENT.

Strengths Weaknesses
• Industry Dedicated •New in the market
• SaaS •Reputation / Presence;
• Immediate TCO
• SFA – Industry related
• Pricing – Four (4) modules
• Services – External & Internal
complete measurements;
• Industry WEB Services
• Process – All industry related
• Multi Language

Opportunities Threats
•Third (3rd) largest Industry •Local Integrators (WEB services)
Globally; •Integrators understanding of
•Small amount of competition industry;
•WEB Base (SaaS)
•Large amount of sales
distribution channel,
Operational system Service
providers (ASP);
•Product Niche;

MARKETING PLAN

The “ Territory”

“Black Hole”

Freight forwarder – Transport company
A i r l i n e s

S h i p p i n g L i n e s
35%
T r u c k i n g c o 20%
m p a n i e s

C u s t o m s A u t h o r i t i e s

3 r d P a r t y L o g i s t i c s

R a i l

Your Ultimate CRM & Management
Optimization system

Pricing – Proposal I/E
Optimization process
Sales & Management

& Margin control
engine Pricing Engine
“TMSS” (Optimization & Directive)

System Probability
“The System”

(Balancing) (CRM)
Pipeline (Probability)
(CRM)
Activities & Tasks
(CRM)
Carrier measurements
(Optimization process)
Optimization process
Customer Services
Service Measurement
(Event Management)
Proposal I/E & Margin
control engine
Margin & Service
optimization Engine
MARKETING PLAN
Pricing Directive
Engine (Optimization
process)

MARKETING PLAN

MARKETING PLAN

Three (3) Things That Matter / To Measure :
1. Volume
2. Cost
3. Conversion

TEAM

TEAM
Joel Sellam – CEO

Joel Sellam is a well-regarded executive with over twenty years of broad sales and strategy experience from premier leading global
companies such as Symantec AA Group and BAX Global Pittston’s Group of companies where he was a member of each company's
distinguished leadership teams. Having advised executives, boards of directors, on value-creation activities including new markets,
change management matrix management creation evaluation and extensive Sales & MARKETING strategies, global product structure,
major technology decisions, and developments; Mr. Sellam brings a unique point of view at the intersection of Sales, Marketing
processes, strategy, global markets and finance.

Ron Moritz – Advisory Board (Special Technology Advisor)

Ron Moritz is senior vice president and chief security strategist at CA. He is responsible for maintaining CA’s technical lead in world-
class information security software by shaping the strategic direction of CA’s eTrust™ security solutions brand. Moritz joined CA after
founding Moritz Technology Corporation, a management advisory firm serving emerging security technology companies and the venture
capital community. Earlier, he served as senior vice president and CTO of Symantec Corporation and as CTO of Finjan Software. As an
internationally recognized cyber security expert, Moritz is a spokesperson to the business community on security issues, solutions, and
strategies. He has contributed to five books, including Inside the Minds: Chief Technology Officers, Internet Management, and Financial
Services Information Systems, published numerous articles, and presented at many international conferences. He is frequently quoted or
featured in publications, media outlets, and television programs. Moritz serves as co-chair of the U.S. Department of Homeland Security
National Cyber Security Summit task force on Security Across the Software Development Life Cycle. He is also a member of the U.S.
Chamber of Commerce Homeland Security Policy Committee and co-chair of the subcommittee on Security and Privacy. Previously he
served as a member of the U.S. delegation to the G8 meetings on international cybercrime and cyberterrorism. A Certified Information
Systems Security Professional (CISSP), Moritz earned an M.S. in computer engineering, an M.B.A., and a B.A. in mathematics from
Case Western Reserve University.

TEAM

TEAM
Alain Brockmann - Advisory Board (Industry Expert)
TOOLSGROUP
Executive Director – Europe Defined and Implemented Value Based Sales Strategies. Developed Partnership with Consulting Firms
and Software Houses, Major contracts at United Technologies, Barilla, BP Castrol, Delphi, Colgate Palmolive, Rexel;
VIEWLOCITY
General Manager South Europe Setup SCEM entity: recruit technical, sales and administrative staff, Led the negotiations around the
sale of the EIA business line to Sopra , Delivered the operational and financial planned objectives, Achieved by large the Best Corporate
Revenue (+275% growth) and Margin Results, Satisfied the service indicators required by Carrefour, AutoDistribution, W&W and
Philips
MANUGISTICS
Business Development Director – Europe , Planned and Implemented Commercial Strategies, Developed Partnership with leading
Consulting Firms (Accenture, Cap Gemini, IBM…), Achieved President Club in 1998, 1999 and 2000, World-wide contracts with
Michelin, BMW Geodis, Danone, Barilla, Nestlé…
COSYTEC
Sales & Marketing Vice President
Defined the Short/Long term Strategy, planned Marketing Product and Communication
Developed Partnership and Alliances with software houses and software vendors
 +80% Sustained Annual Growth between 1992 et 1996, Contracts with Peugeot, DaimlerChrysler, Dassault, Michelin, Lufthansa,
SAS, Total, BP, Erg Petroli …

James E D Spittle FCILT
Over 30 years experience in Retailing, Manufacturing and Supply Chain management with a detailed understanding of the
latest developments in International Retail and Supply Chains. A successful track record in developing and implementing
significant change and economic value in blue chip companies DSGI, Whitbread, Kingfisher, Tesco stores, Grand
Metropolitan and Imperial Tobacco. I contribute to leading-edge business and supply chain thinking and Innovation, and
contribute to International conferences, seminars and workshops, as Chairman, speaker and participant.

Revenues / Cost / Income Three Fiscal Years P&L

First Year Second Year Third Year
$8,000,000.00
$6,000,000.00
$4,000,000.00
$2,000,000.00
$0.00
-$2,000,000.00 Revenues Cost Income before taxes
on income

Cost Distribution FIVE years
-2% -1% 5376480

First Year
Second Year
30307800 17760600 Third Year
Fourth Year
Fifth Year

G-ILS First Year Cost

Employee Cost Other Costs
$300,000.00
$200,000.00
$100,000.00
$0.00
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

WHY G-ILS

WHY G-ILS
 Third Largest market Globally;
 Solves LONG standing industry problem;
 Improves MARGINS and Bottom line DRAMATICALLY;
 Reduce DRAMATICALLY Sales & Proposal time;
 First of its kind SALES & CUSTOMER MAINTAINANCE System;
 Certified (Credentials) by:-
 AMR Research (Three different analysts);
 MIT University (By the head of transport faculty), done exits over 500
million dollars;
 IBM Transport;
 Gartner;
 Sheffield University;
 Cranfeild University (The largest Transport, Logistics and Supply Chain in
Europe) a member of the advisory board is our chairman;
 Other Industry experts;

ADDITIONAL RESOURCES

ADDITIONAL RESOURCES
Internet Resources

Worldwide Directory of Airfreight and air cargo company - http://www.azfreight.com/
British International Forwarders Association (BIFA) - www.bifa.org
Federation of International Freight Associations (FIATA) - www.fiata.com
Council of Supply Chain Management Professionals - www.cscmp.org
International Air Transport Association (IATA) - www.iata.org
International Air Cargo Association - www.tiaca.org
International Federation of Customs Brokers Associations - http://www.fcba.org
International Maritime Organization - IMO www.imo.org
International Organization for Standardization - ISO www.iso.ch
International Shipping Associations Round Table - www.shippingfacts.com
National Customs Brokers and Freight Association of America - www.ncbfaa.org
The National Industrial Transportation League - www.nitl.org
National Transportation Brokers Association - www.ntba-brokers.com
Cargo Portal Services eBooking Tool - www.cargoportalservices.com
Countryman & McDaniel, Attorneys - www.cargolaw.com
Europa - The European Union On-Line - www.europa.eu.int
Export - Import Law Articles - http://www.exportimportlaw.com
Freight World - www.freightworld.com
Forwarder eLaw, P. Jones - www.forwarderlaw.com
Freight International - www.freight-int.com
TransLink - www.webcom.com/pjones
Transport Web - www.transportweb.com

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