Personal Information
Organización/Lugar de trabajo
Kansas City, Missouri Area, Kansas United States
Ocupación
Vice President of Engagement @Barkley & lover of pop culture marketing
Sector
Advertising / Marketing / PR
Sitio web
www.joecox.me/
Acerca de
My experience and education has given me a unique perspective in brand building, real time marketing, influencer relationship management and emerging media.
At Red Bull, I worked with company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.
With vitaminwater, vitaminwater zero & smartwater brands we took field marketing to a...
Etiquetas
social media
marketing
lean
agile
social strategy
red bull
social media marketing
barkley
agency
brand
Ver más
Presentaciones
(5)Recomendaciones
(42)Where to find better ideas? +10 categories to explore with examples
Board of Innovation
•
Hace 7 años
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
Board of Innovation
•
Hace 10 años
Customer Journey Mapping and CX Research
Marc Stickdorn
•
Hace 8 años
Brand Activation, Content marketing & Transmedia
Rui Ventura
•
Hace 9 años
Transmedia Storytelling as a Content Marketing Strategy
Pamela Rutledge
•
Hace 10 años
The Transmedia Trip: The Psychology of Multi-Platform Engagement
Pamela Rutledge
•
Hace 9 años
Digital Communications Strategy
Tim Davies
•
Hace 14 años
Social Media Engagement is Not a Strategy
Mark Schaefer
•
Hace 9 años
Brand Activation Strategy - BottomUp InsideOut
Maurice Maas
•
Hace 15 años
The Role of PR in Content Development and Activation
Luca Penati
•
Hace 13 años
Activation: From thinking to tweaking it, how we do it at Spotify
TheFamily
•
Hace 8 años
What is Digital Strategy?
Julian Cole
•
Hace 11 años
7 Thoughts On The Agency of The Future
Charlie Quirk
•
Hace 9 años
Engagement Strategy Course
Clay Parker Jones
•
Hace 10 años
Every Brief is A Start Up | Ioana Filip Keynote @ Eurobest
Ioana Filip
•
Hace 9 años
The Minimum Loveable Product
The Happy Startup School
•
Hace 10 años
Displaying Data
Bipul Deb Nath
•
Hace 10 años
Crap. The Content Marketing Deluge.
Velocity Partners
•
Hace 11 años
Digital Strategy 101
Bud Caddell
•
Hace 10 años
The What If Technique presented by Motivate Design
Motivate Design
•
Hace 9 años
Why Content Marketing Fails
Rand Fishkin
•
Hace 9 años
How Google Works
Eric Schmidt
•
Hace 9 años
50 Stats You Need to Know About Content Marketing
NewsCred
•
Hace 10 años
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014
Big Spaceship
•
Hace 10 años
Agile Marketing: Managing Marketing in a World of Constant Change
ion interactive
•
Hace 11 años
The Age of Context
Bart De Waele
•
Hace 10 años
The Anatomy of Great Content (and the fire that refines it)
Elan Morgan
•
Hace 10 años
brands that were awesome on reddit: 2013
Michael Cole
•
Hace 10 años
Five Principles for Storytelling in a Multi-Screening World
Ogilvy Consulting
•
Hace 11 años
Personal Information
Organización/Lugar de trabajo
Kansas City, Missouri Area, Kansas United States
Ocupación
Vice President of Engagement @Barkley & lover of pop culture marketing
Sector
Advertising / Marketing / PR
Sitio web
www.joecox.me/
Acerca de
My experience and education has given me a unique perspective in brand building, real time marketing, influencer relationship management and emerging media.
At Red Bull, I worked with company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.
With vitaminwater, vitaminwater zero & smartwater brands we took field marketing to a...
Etiquetas
social media
marketing
lean
agile
social strategy
red bull
social media marketing
barkley
agency
brand
Ver más