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Public Relations 2.0

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Joery Bruijntjes
Joery Bruijntjes

Public Relations 2.0 is more than blogger relations and seo, it's about reaching buyers directly.

EmpresarialesTecnología
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Public Relations 2.0 Reaching Your Buyers Directly
Public Relations 1.0 `
Journalists
are the middleman
PR 2.0
eliminates the middleman
Publishing on the web is easy
Getting traffic is even more easy
but Traffic != Buyers
You need great content...
to 'feed' your target audience..
and turn surfers into buyers.
Questions to ask yourself
Who are my readers?
Where might I reach them?
Why would they listen to me?
Guidelines
Have a story to tell.
Make sure it's authentic .
Use persona's to improve it.
Reach out and tell your story.
Then learn from the feedback .
Show them you're learning.
And join the conversation .
 

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Public Relations 2.0