SlideShare una empresa de Scribd logo
1 de 25
Public Relations 2.0 Reaching Your Buyers Directly
Public Relations 1.0 `
Journalists
are the middleman
PR 2.0
eliminates  the middleman
Publishing on  the web is  easy
Getting traffic is even more  easy
but  Traffic != Buyers
You need great content...
to 'feed' your target audience..
and turn surfers into buyers.
Questions to ask yourself
Who  are my readers?
Where  might I reach them?
Why  would they listen to me?
Guidelines
Have a  story  to tell.
Make sure it's  authentic .
Use  persona's   to improve it.
Reach out  and tell your story.
Then  learn  from the feedback .
Show them  you're learning.
And  join the conversation .
 

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Social Media Plan for Real Estate Agents
Social Media Plan for Real Estate AgentsSocial Media Plan for Real Estate Agents
Social Media Plan for Real Estate Agents
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentation
 
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkGo Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
 
An Introduction to Content Marketing
An Introduction to Content MarketingAn Introduction to Content Marketing
An Introduction to Content Marketing
 
From media relations to influencer relations
From media relations to influencer relationsFrom media relations to influencer relations
From media relations to influencer relations
 
The Top Benefits of Social Media Marketing
The Top Benefits of Social Media Marketing The Top Benefits of Social Media Marketing
The Top Benefits of Social Media Marketing
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
 
Socialmediamarketing ppt
Socialmediamarketing pptSocialmediamarketing ppt
Socialmediamarketing ppt
 
How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategy
 
The Content Marketing Manifesto
The Content Marketing ManifestoThe Content Marketing Manifesto
The Content Marketing Manifesto
 
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldContent Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
 
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016
8 Expert Tips to Generate More Engagement From Your B2B Content in 20168 Expert Tips to Generate More Engagement From Your B2B Content in 2016
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
 
Twitter to fuel your content marketing
Twitter to fuel your content marketingTwitter to fuel your content marketing
Twitter to fuel your content marketing
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For You
 
Social Media Marketing Agency White Label Program - Vulpine Interactive
Social Media Marketing Agency White Label Program - Vulpine InteractiveSocial Media Marketing Agency White Label Program - Vulpine Interactive
Social Media Marketing Agency White Label Program - Vulpine Interactive
 
10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content Strategy10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content Strategy
 
MtoM and TapInfluence Presentation for M2Moms Conference
MtoM and TapInfluence Presentation for M2Moms ConferenceMtoM and TapInfluence Presentation for M2Moms Conference
MtoM and TapInfluence Presentation for M2Moms Conference
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
 

Destacado

Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
Housefull1234567890
 
Digital PR Communication with Opinion Mining
Digital PR Communication with Opinion MiningDigital PR Communication with Opinion Mining
Digital PR Communication with Opinion Mining
Medicom
 

Destacado (20)

PR 4.0: The changing PR landscape
PR 4.0: The changing PR landscapePR 4.0: The changing PR landscape
PR 4.0: The changing PR landscape
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
Public relations
Public relationsPublic relations
Public relations
 
Cyber Public Relations (PR 2.0)
Cyber Public Relations (PR 2.0)Cyber Public Relations (PR 2.0)
Cyber Public Relations (PR 2.0)
 
Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.ppt
 
PR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryPR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industry
 
Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
 
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is DeadPR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
 
Digital PR Communication with Opinion Mining
Digital PR Communication with Opinion MiningDigital PR Communication with Opinion Mining
Digital PR Communication with Opinion Mining
 
PG and Careers in media
PG and Careers in mediaPG and Careers in media
PG and Careers in media
 
Understading communication ppt1
Understading communication  ppt1Understading communication  ppt1
Understading communication ppt1
 
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETYSOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
 
Understanding apps
Understanding appsUnderstanding apps
Understanding apps
 
Perception and Experiences of Disability amongst Able-bodied Postgraduate stu...
Perception and Experiences of Disability amongst Able-bodied Postgraduate stu...Perception and Experiences of Disability amongst Able-bodied Postgraduate stu...
Perception and Experiences of Disability amongst Able-bodied Postgraduate stu...
 
Electronic Editing
Electronic EditingElectronic Editing
Electronic Editing
 
Journalistic scientific Writing: Comparison
Journalistic scientific Writing: ComparisonJournalistic scientific Writing: Comparison
Journalistic scientific Writing: Comparison
 
PR 2.0 and Social Status | Social Media Brazil 2010
PR 2.0 and Social Status | Social Media Brazil 2010PR 2.0 and Social Status | Social Media Brazil 2010
PR 2.0 and Social Status | Social Media Brazil 2010
 
Исследование российского PR-рынка 2016
Исследование российского PR-рынка 2016 Исследование российского PR-рынка 2016
Исследование российского PR-рынка 2016
 
Digital Telepathy, Inc. Pr 2.0 Workshop
Digital Telepathy, Inc. Pr 2.0 WorkshopDigital Telepathy, Inc. Pr 2.0 Workshop
Digital Telepathy, Inc. Pr 2.0 Workshop
 

Último

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Último (20)

CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 

Public Relations 2.0