7. What is social media?
• A trendy buzzword?
• Content & Media created by a community?
• Read/Write Web: read and written by the
masses and uncontrolled by organizations?
• A conversation?
• More than just social networks?
Sunday, October 4, 2009
17. Social Media Revolution
As a Marketing Tool
•Should be used in conjunction with traditional media
•It is not advertising, it is communication
•It must be consistent with the rest of your messaging
•If you build it, they wont just come
Sunday, October 4, 2009
18. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
Sunday, October 4, 2009
19. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
Sunday, October 4, 2009
20. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
Sunday, October 4, 2009
21. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
Sunday, October 4, 2009
22. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
• Buzz, Customers as WOM Agents, SEO/SEM
Sunday, October 4, 2009
23. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
• Buzz, Customers as WOM Agents, SEO/SEM
• Industry Watch
Sunday, October 4, 2009
24. Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
• Buzz, Customers as WOM Agents, SEO/SEM
• Industry Watch
• The CEO, Opportunistic, Competition
Sunday, October 4, 2009
25. Social Networks
• Social Networks allow people to create profiles and interact
with each other
• Share stories, photos, videos, and bookmarks from all over
the internet
Sunday, October 4, 2009
26. Example : Facebook
• 4th most visited site in the United States
• Started by a Harvard student in 2004, collegiate start and base, but now
available to anyone ages 13 and up.
Sunday, October 4, 2009
27. Facebook
Stats
• The 35-54 year old demo is growing fastest, with a 276.4% growth rate
in over the approximate 6 months since we last produced this report
• The 55+ demo is not far behind with a 194.3% growth rate
• The 25-34 year population on Facebook is doubling every 6 months
• There are more females (55.7%) than males (42.2%)
Sunday, October 4, 2009
28. So How is Facebook
Being Used by
Newspapers?
Sunday, October 4, 2009
34. Getting Started
• Develop your presence
• create a page, add content, start communicating
• Build a fanbase
• Add current friends and lists
• Use traditional and new mediums for
promotion
• Keep communicating!! 20%
• Keep monitoring!! 80%
Sunday, October 4, 2009
37. Social Bookmarking
• Allow users to share your content with others
• Share your computer bookmarks with other people
• Used instead of a browser bookmark
Sunday, October 4, 2009
45. What is the Mobile Web?
Sunday, October 4, 2009
46. What is the Mobile Web?
• A specialized version of the web
that is viewable from you cell
phone
Sunday, October 4, 2009
47. What is the Mobile Web?
• A specialized version of the web
that is viewable from you cell
phone
• The Mobile Web refers to
browser-based web services such
as the World Wide Web, WAP
and i-Mode (Japan) using a mobile
device such as a cell phone, PDA,
or other portable gadget
connected to a public network.
Sunday, October 4, 2009
49. Are You Using the
Mobile Web?
Sunday, October 4, 2009
50. Are You Using the
Mobile Web?
6 Billion Users Globally as of 2008
Sunday, October 4, 2009
51. Are You Using the
Mobile Web?
6 Billion Users Globally as of 2008
Equals 255 Million in the United States
Sunday, October 4, 2009
52. Are You Using the
Mobile Web?
6 Billion Users Globally as of 2008
Equals 255 Million in the United States
The total number of mobile web users
grew past the total number of PC based
internet users for the first time in 2008
Sunday, October 4, 2009
55. The Mobile Web
• The study, “Going Mobile: How Publishers Are
Preparing for the Burgeoning Digital Market,”
found that most publishers are already focusing
on the mobile market or planning to do so
soon in an attempt to expand their brands,
reach new audiences and generate additional
revenue.
• Nearly 60% of newspapers and more than 40%
of consumer magazines and business
publications already format their sites for
viewing on mobile devices:
Sunday, October 4, 2009
58. Connect with Me
• ABC Creative Group
www.abccreativegroup.com
• Connect with Joe Stabb
• The Idea Drawer
• http://www.linkedin.com/in/joestabb
www.theideadrawer.com
• joe@abccreativegroup.com
• ABC on Facebook
• P: 315-471-1002
http://www.facebook.com/pages/Syracuse-
NY/ABC-Creative-Group/
• ABC on YouTube
http://www.youtube.com/user/abccreative
• ABC on Twitter
@ABCCreative
Sunday, October 4, 2009
Notas del editor
Currently, there are hundreds of avenues to interact with travelers on the web, but what is the best avenue for you and where do you start? These are the questions that must be answered before you start your social media plan.
Simply monitoring one or two social media websites or blogs requires time and resources. It may give you piece of mind, but there is no value or return on your time and resources without a strategic plan as to how this important information will be utilized. To reap the benefits of social media requires a measurable plan and clear expectation. Your strategy should enable you to benefit not only from negative reviews, but also the good reviews as well.
Simply monitoring one or two social media websites or blogs requires time and resources. It may give you piece of mind, but there is no value or return on your time and resources without a strategic plan as to how this important information will be utilized. To reap the benefits of social media requires a measurable plan and clear expectation. Your strategy should enable you to benefit not only from negative reviews, but also the good reviews as well.
According to a recent study from the Newspaper Association of America.
Let me tell you a little story about the power of this from Bill Adee, Editor of Digital Media for the Chicago Tribune.
Big brands are using this valuable resource. Are you?
Big brands are using this valuable resource. Are you?
Big brands are using this valuable resource. Are you?
Big brands are using this valuable resource. Are you?
Big brands are using this valuable resource. Are you?