Videoconference presentation given at IAML Montréal July 24, 2012.

1. Follow-up on the Future of Music in Public Libraries
The presentation given will be a follow-up of the session given at the 2011 IAML Conference in
Dublin, see http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries.

2. • johan.mijs@bibnet.be
• johanmijs on Twitter,
Facebook, Skype, LinkedIn
• Team leader internet
applications @ Bibnet
Photo by Ingmar Johansson

3. • Bibnet
• is a government agency
for the digital library
• serving 300 public
libraries
• in Flanders
• Dutch speaking part of
Belgium
http://www.bibliotheek.be/mijn-lokale-bib
• 6 M people

4. • Our main projects:
• Open Vlacc central catalog
(Aleph)
• library portal search engine
for every public library
(AquaBrowser)
• business modeling and
integration of digital
collections
• getting the projects
implemented in local http://zoeken.bibliotheek.be
libraries

5. • Update on digital music in
the real world
• Update on digital music in
the library world
• Start thinking and talking

6. • YouTube still rules
• Still lots of pirates around
• Spotify is growing
• iTunes is still growing

7. • US*
• cd album sales -5.7%
(versus -19% in 2010)
• digital music sales growing
to 50.3%
• Belgium**
• digital music sales growing
to 15.5%
* Nielsen Soundscan 2011
** Belgian Entertainment Association report 2011

9. For the library world update
many thanks to:
Mariette De Koning, Annika
Simms, Xavier Galaup,
Priscilla Winling, Joseph
Hafner, Else Refstrup, ...

10. Alsace libraries in France
•MusicMe streaming service
• +6 M tracks
• web radios
• locally brand
•Stats
• city of Strasbourg (270.000
people)
• MusicMe launched in April 2012
• 627 users
• maximum 847 streams/day
http://strasbourgetcus.mt.musicme.com
• (users seem +35 years)

11. Denmark
•Bibzoom.dk
• redesign in June 2012
• +10 M tracks
• Bibzoom shuffle for Android
• each Bibzoom section has
an editorial
• mission statement target
groups:
• children and young people
http://www.bibzoom.dk
(music education)
• old people (digital divide)
• immigrants (world music)

12. US
•Freegal Music
• Sony Music and indies
• library patron can download a
number of DRM-free mp3's a
week and keep them forever
• lot of American libraries signing
up
http://www.libraryideas.com/freegal.html

13. Centrale Discotheek
Rotterdam (CDR) in The
Netherlands
•DigiLeen streaming stopped
• only Naxos and some indies
• numbers went down to less than
500 active users/month
• more than 60% of users is 50+
•Muziekwebluister
• listening streaming to full CDR's
collection in all Dutch Libraries
(only in the building)
•Developing new streaming http://www.muziekweb.nl
product
• deal with Universal Music
• launch end 2012

14. Flanders (Belgium)
•Streaming music pilot Bib.fm
on hold (Bibnet, Lanaken and
Aristo Music)
• built on old infrastructure
• very very few users
• hard negotiations
•Waiting for opportunities?
•Add enrichments
• Spotify and iTunes API
integrated in library portals
http://zoeken.bibliotheek.be
• CDR music fragments service
launch end 2012 in library
portals

15. http://zoeken.bibliotheek.be

16. Openbibliotheken (Open
Libraries) in The
Netherlands:
•engine searching legal en
illegal internet resources for
books, music, ...
•because 'libraries are
protectors of information, not of
publishers'

17. http://openbibliotheken.nl

18. Seattle Public Library and
KEXP radio
•streaming service
•3200 live in-studio recordings
•integrated in the library catalog
http://www.thedigitalshift.com/2012/07/media/seattle

19. http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance

20. Start to ... THINK Start to ... TALK

21. DO NOT cross the street
until you have been
THINKING and TALKING ...

22. about your audience ...
•who are you doing it for?
•what can you do for them?
•where are they?
•how can you reach them?
(ASK THEM)

23. about your USP ...
(unique selling proposition)
•what is your strength?
•what makes you stand out
from the rest?

24. about the numbers ...
•how many people should you
reach?
•how many streams should you
play?
•what can it cost per user?

25. about the application ...
•is it well-designed?
•is it easy to use?
•what are the main usability
problems?
•can they be solved in the near
future?
usability is !extremely! important in a
'content' domain like music

26. • Let's keep in touch ...
• Gather information from
around the world ...
• Join Google Group
Digital music in public
libraries
https://groups.google.com/forum/?fromgroups#!forum/digital-music-in-public-libraries
Presentation on:
http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries-follow-up-2012.