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AIIM Western Canada  “ Social Web: Cutting Through the Clutter”   September 25, 2209
If you’re a little confused… you’re not alone…
The Social Media Landscape…YIKES!
Why it’s Important?
In Theory… " Social software is a trend that  cannot be ignored.  It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers  and not also allow their employees to utilize them. "  Jakob Neilsen
In Practice?… " Social media  is like teen sex.  Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better.   Avinash Kashick, Analytics Evangilist, Google
Intranet 2.0 Tools Intranet 2.0 Global Survey, Precisent Digital Media, 2009 n= 561 organizations
Interesting…
Interesting…
Interesting…
Ooops…
Ooops…
Ooops…
How does it fit together?
ECM, E 2.0 and Social Networking…
Key Drivers
Technology Populism…
E 2.0 and Cloud Computing
Enterprise 2.0 Success Pattern: When Bottom - up Meets Top - Down From : www.blogs.zdnet.com/Hinchcliffe
Look before you leap…
Look before you leap… ,[object Object],[object Object],[object Object]
14 Reasons Why Enterprise 2.0 Fails ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
14 Reasons Why Enterprise 2.0 Fails ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If? Which Model are you?
P eople O bjectives S trategies T echnology We have no Clue!
The Corporate  Representative
Employees  Blessed  for Social
Everyone is  Encouraged
Shut it Down!
How?
Organizational Context…
POST! P eople O bjectives S trategies T echnology
Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You [email_address] www.twitter.com/john_hutchings www.consultconiferous.ca
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