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Ne XPO Social Media Panel - John Cass

Social media panel at the New England XPO for Business at the Boston Convention Center on May 19th, 2009.


John Cass, Author, Strategies and Tools for Corporate Blogging, and Director of Marketing at ideaLaunch.


Marc Fireman is a vice president for Fleishman-Hillard's Digital Group and lead digital strategist for the Boston office. Mr. Fireman was the Global Head of Digital Marketing for Reebok.

Jonathan Kranz is the author of Writing Copy for Dummies and a thirteen-year copywriting veteran. A frequent contributor to, Jonathan specializes in transforming complex messages into compelling, sales-generating content. His clients include Cisco, Dow Jones, Harvard Business School, Liberty Mutual, Wausau and many others too numerous to list.

Bob Cargill, Creative Director, Nowspeed Marketing, Bob is a Past President of the New England Direct Marketing Association.

“Mike Volpe is VP of Marketing at HubSpot, a marketing software company. Mike is an avid user of social media, co-hosts a weekly live video podcast called HubSpot TV, speaks at numerous conferences, and blogs frequently.”

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Ne XPO Social Media Panel - John Cass

  1. 1. Event: New England XPO 2009 Building an Influential Social Network: Understanding and Optimizing Social Media
  2. 2. The Panel <ul><li>Marc Fireman, Vice President, Digital, Fleishman-Hillard Boston </li></ul><ul><li>Jonathan Kranz, Author, Writing Copy for Dummies </li></ul>
  3. 3. The Panel <ul><li>Bob Cargill, Creative Director, Nowspeed Marketing </li></ul><ul><li>Mike Volpe, VP Inbound Marketing, HubSpot </li></ul>
  4. 4. State of Social Media Comscore Media Metrix ranks top 50 U.S. Web properties for April 2009
  5. 5. State of Social Media Nielson Online, US Home and Work Month of March 2009
  6. 6. Group Conversation #nexpo