Marketing Perspectives on Numbers, Focus, Emotion
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Stage Two presents on marketing your hardware startup. @johnrodriguez and Jim Schaff http://instagram.com/p/mTdm33TEL0/
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Marketing Perspectives on Numbers, Focus, Emotion
- 1. Liquor and Guessing Jim Schaff & John Rodriguez (J-Ro) Marketing: How does it work?
- 2. Welcome
- 3. $3.2B $403M $2.0B A Tale of Two Numbers
- 4. Perspective $9.5B $2.35B Home Business $2.91B Mobile Business $2.4B Tax Write-Off 2000 Patents Google Switches From Target To Hunter
- 6. What Do These Have In Common?
- 7. Say It Isn’t So Marketing Engineering
- 8. Goes to 11
- 10. Gladly Pay You Tuesday…
- 11. Non-Marketing View of Marketing
- 12. Mad Men Don’t Play A Role Early
- 13. The True Focus of Marketing
- 14. Narrow, Narrow, Then Narrow More
- 15. Need to Appeal to Emotion
- 16. Marketecture
- 18. Vision is the Crossroads
- 19. User Experience > All
- 20. Mostly Guessing
- 21. More Q’s than A’s
- 22. Personality Source: Elevate @ Elevate.co
- 23. Voice Source: Elevate @ Elevate.co
- 24. Positioning Source: Elevate @ Elevate.co
- 25. Story Telling Source: Elevate @ Elevate.co
- 26. Stand Out Source: Elevate @ Elevate.co
- 27. Makers vs. Visionaries Source: Elevate @ Elevate.co
- 28. In the End… Source: Elevate @ Elevate.co
- 29. It’s All in the Reflexes Source: Elevate @ Elevate.co
- 30. In Conclusion…