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Mobile extensions Don’t assume a An Internet Watered Down

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Mobile extensions
Don’t assume a 1:1
can have nothing
relationship between Do one thing
to do with your
a site and its mobile and do it well.
business yet still fit
extension.
your brand.



Users are in
Brand extensions can
two completely Combine tasks that
add much needed
different states at are separate, but
serendipity to a
home vs being out shouldn’t be.
static world.
and about.



Making content
Find opportunities
available on mobiles
outside of the “dead
is the baseline. Let’s
time” in pain points a
strive to perform
user faces everyday.
above it.


Photo by George Morgan An Internet Watered Down / The Wrap Up / Page 123

Publicado en: Tecnología, Empresariales
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