Creating better content has more to do with your strategy than nitty gritty tactics (character count, pics, hashtags, etc). To create better social media updates, focus your approach: • Be a conductor • Be a storyteller • Be a conversation starter. *Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to
Make Better
Social Media
Updates

2. Format:
• Wednesday’s at 11am on Facebook Live:
fb.com/johnhaydon.digitalmarketing
Most recent post
• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (posted as a comment)
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
Let’s learn from
each other!

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_________________________________________________________The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Notes: Action items:
3Ways to Make Better Social Media Updates

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
• Engagement
• Website traffic
• Conversion
What is better?

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
1. Be a conductor…
• All channels playing together
• Your editorial calendar is the sheet music
• Supporters hate noise, but love music

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
• What’s the hook?
• What’s the payoff?
• Supporter is the hero
2. Be a storyteller…

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
2. Be a storyteller…
• People standing next to each other
• Pictures without a description
• Pictures that are irrelevantPlease don’t
post these pics

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
2. Be a storyteller…
• Show action
• Show relationship
• Show problems
• Show results
Instead, post
pics that…

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
3. Be a conversation starter
• Ask questions
• Ask for stories
• Ask for opinions
• Ask for help
• Seek to understand

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Q&A

11. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make Better Social Media Updates
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.