Facebook will now prioritize link posts over links shared in captions or status updates in the Newsfeed. It will also consider how long a user spends on the linked website when determining how to rank link posts. Facebook provided tips for optimizing link posts, such as keeping the title concise and description short, using action words, and including an image. It encourages users to experiment with different types of link posts and custom calls-to-action.

1. FACEBOOK GIVING
LINKS MORE LOVE

2. NEWSFEED FYI ON LINK POSTS
"We will take into account time
away from Facebook after
clicking a link, or whether they
come straight back to
Facebook" - Facebook
#1

3. NEWSFEED FYI ON LINK POSTS

4. NEWSFEED FYI ON LINK POSTS
"We will prioritize showing links
in the link-format, and show
fewer links shared in captions or
status updates." - Facebook
#2

5. NEWSFEED FYI ON LINK POSTS
Nope

6. NEWSFEED FYI ON LINK POSTS
Yup

7. EDIT LINKS FOR MOBILE

8. EDIT LINKS FOR MOBILE
Tips for links:
Keep the title concise
Keep description short
Use action words
Avoid click baiting
Image: 1200px X 628px
Use images with people
Ask a question

9. TRY CUSTOM CALL-TO-ACTIONS

10. EXPERIMENT AND TEST

11. ABOUT JOHN HAYDON