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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 12/90
Does computational design play a material role in a company?
As reported in Leah Buley's widely reviewed 2016 State of UX essay:
When asked, "What measurable outcomes resulting from
user experience are you most proud of?" high-impact
respondents gave responses like: "Multimillion dollar
increases in conversion and customer lifetime value."
By contrast, one low-impact respondent answered, "We
are moving so fast there has been no time or resources
for testing/outcomes – even for small usability
improvements."
Leah Buley Co. State of UX 2016 Survey
To what extent has your organization found UX to be a driver ofthe following measures?
Low impact
Source: @leahbuley / Leah Buley Co. The State of UX in 2016 2018 Design In Tech Report | Technology × Business × Design 12 / 90

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