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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 16/90
Classical Designers Tend to Look Down on Design Thinking
The reduction of a complex creative problem-solving mindset into
five steps makes design seem easy when it’s not. A certificate for
the completion of a design thinking course is not enough to
transform a business into the next Apple. So don’t be deceived by
the demystification of the design process or the chance to
workshop out million-dollar ideas over post-its. There’s more to
design than what design thinking dealers are preaching.
—Natasha Jen on "Why Design Thinking is bullshit"
Source: It's Nice That Fortune 2018 Design In Tech Report | Technology × Business × Design 16 / 90

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