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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 20/90
Design for Action
HBR, September
2015 Tim Brown
and Roger L.
Martin
The Empathy Economy BusinessWeek,
March 2005 / Bruce Nussbaum
The Beauty of Simplicity Fast Company
2005 / Linda Tischler
Design Thinking Is A Failed Experiment.
So What’s Next? BusinessWeek 2011 /
Bruce Nussbaum
John Maeda distinguishes between three categories: “classical” designers, who
create physical objects or products for a specific group of people (think architects
as well as industrial, furniture and graphic designers); “commercial” designers who
innovate by seeking deep insights into how customers interact with products and
services (think teams of researchers huddled around whiteboards and mosaics of
brightly colored Post-it notes); and “computational” designers, who use
programming skills and data to satisfy millions or even billions of users
instantaneously (think tech firms like Amazon and Facebook).
—Clay Chandler TIME
The Meaning of Design Is up for Debate. And That’s a Good Thing
TIME, March 12, 2018 / Clay Chandler
The perception of design and its impact to business is cyclic
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Source: #DesignInTech Chronology 2018 Design In Tech Report | Technology × Business × Design 20 / 90

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