3/10/2018 2018 Design In Tech Report
Design in Tech Reports simpliﬁed
Design isn't just about beauty; it’s
about market relevance and
DESIGN is about DE$IGN — and
it's traditionally been that case since
the era of the Bauhaus, and even
There are 3 kinds of design: Classical
Design, Design Thinking, and
The most business value is being
driven by the latter two kinds of
design, but Classical Design is
Adopting an inclusive design
approach expands a tech product’s
total addressable market.
Inclusion is good business. And new
proof points are emerging. More
will start to emerge as inclusive
design takes hold.
Source: 2018 Design In Tech Report | Welcome 6 / 90
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