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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 6/90
Design in Tech Reports simplified
2015
Design isn't just about beauty; it’s
about market relevance and
meaningful results.
DESIGN is about DE$IGN — and
it's traditionally been that case since
the era of the Bauhaus, and even
way before.
2016
There are 3 kinds of design: Classical
Design, Design Thinking, and
Computational Design.
The most business value is being
driven by the latter two kinds of
design, but Classical Design is
slowly evolving.
2017
Adopting an inclusive design
approach expands a tech product’s
total addressable market.
Inclusion is good business. And new
proof points are emerging. More
will start to emerge as inclusive
design takes hold.
Source: 2018 Design In Tech Report | Welcome 6 / 90

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