Social media & business
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Presentation Given as part of the Coventry University Business Insights Event 16th January 2013. An introduction to social media for business, by John Nunn of Tortrix Ltd.
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Social media & business
- 1. Social Media & Business Copyright © Tortrix Ltd 2013
- 2. About Me John Nunn Tortrix Ltd Solutions Architect / Managing Director john@tortrix.net @johnnunn | @tortrixltd john.nunn.779 | tortrixltd Copyright © Tortrix Ltd 2013
- 3. Social Media Sites Copyright © Tortrix Ltd 2013
- 4. Social Media – explained by doughnuts Copyright © Tortrix Ltd 2013
- 5. Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013
- 6. Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013
- 7. Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013
- 8. Foursquare • Location based Social Media foursquare.com foursquare.com/johnnunn foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4 Copyright © Tortrix Ltd 2013
- 9. Linked in • Professional networking tool • Features • Groups • Discussions • Advertising www.linkedin.com/in/jnunn www.linkedin.com/company/tortrix-ltd Copyright © Tortrix Ltd 2013
- 10. Yammer • Private Internal Social Network • Bought by Microsoft in 2012 ($1.2 billion) www.yammer.com Copyright © Tortrix Ltd 2013
- 11. Dealing with negative comments (6 Strategies) • Ignore it • Respond • Respond and redirect • Remove it • Threaten to sue • Own it Copyright © Tortrix Ltd 2013
- 12. Business to Business to Person to Consumer Business Person (B2C) (B2B) Copyright © Tortrix Ltd 2013
Editor's Notes
- Demo how to create advertTrack using insights
- Klout to monitor reachTrack call to action such as page clicks using bit.ly
- Explain advertsTrack and monitor usage