Setting up an online shop - Boles of Boyle Casestudy

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Johnny Beirne

Presentation by Bob from www.umbrella.ie at the Roscommon Business Network. See www.bolesofboyle.com

Empresariales Tecnología

The online market
Why go online?
• 81 % of people in Ireland online
• 1.2m use smartphone
• 70% of active online population are shopping
online
Clothing and accessories
36% of purchasers research online first

Website - must haves
• cost effective to own in long-run
• flexible
• easy to update
• respond to business needs

Website Requirements
Content Management System
- easy to update
Add new products
- price
- description
- size
- sale / promotion

Website Requirements
Add new blog posts
Custom posts that correspond to
- feature seasonal styles
- feature brands
- feature in-shop events / sales
- use as a networking tool

Questions?
http://www.bolesofboyle.com/facebook
Umbrella.ie
Website Development
www.bolesofboyle.com

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Setting up an online shop - Boles of Boyle Casestudy

1. Boles of Boyle www.bolesofboyle.com

2. The online market Why go online? • 81 % of people in Ireland online • 1.2m use smartphone • 70% of active online population are shopping online Clothing and accessories 36% of purchasers research online first

3. Google - market research

5. Online Strategy

6. Website - must haves • cost effective to own in long-run • flexible • easy to update • respond to business needs

7. Website Requirements Content Management System - easy to update Add new products - price - description - size - sale / promotion

8. Website Requirements Add new blog posts Custom posts that correspond to - feature seasonal styles - feature brands - feature in-shop events / sales - use as a networking tool

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20. Website - must haves • cost effective to own in long-run • flexible • easy to update • respond to business needs

21.

22.

23.

24.

25. Next Steps

26.

27.

28. Questions? http://www.bolesofboyle.com/facebook Umbrella.ie Website Development www.bolesofboyle.com

Setting up an online shop - Boles of Boyle Casestudy

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Setting up an online shop - Boles of Boyle Casestudy