How people are currently interacting with the TV and what interesting innovations, apps and platforms there are now and will be to give our kids square eyes in the future. Presented at The Hospital Club, London 28th January 2013

1. And Then the World Presents: The future for TV
how people are currently interacting with the TV and what interesting
innovations, apps and platforms there are now and will be to give our kids
square eyes in the future.
Presented at The Hospital Club, London 28th January 2013

2. A brief introduction
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3. The Future for
Who we are Television
Brandmovers specialise in digital engagement, loyalty and social media. With
offices in USA, UK and India we serve clients across the globe in various sectors.
Measurable, efficient and engaging, our campaigns are designed to attract and
delight your most valuable customers.
From initial concept and design to post promotion analysis, Brandmovers will
provide you with the tools to launch your most successful programs.
Years Established in Revenue Growth Happy Clients
10 Digital Marketing 50% In 2010-2011 200+ And counting…
The Engagement Marketers® ®

4. The Future for
Brands we work with Television
The Engagement Marketers® ®

5. The Future for
What we do Television
Acquire, Engage, Retain, Entertain? All of your interactive communication
objectives can be achieved with a customised solution from Brandmovers.
Our flexible solutions seamlessly integrate into your current marketing plan
and are turnkey enough to be launched on short notice.
Prize Draws Rewards & Loyalty
Contests Social Media Outreach
Interactive Games Mobile Promotions
The Engagement Marketers® ®

6. Case studies

7. CBS / Rob The Future for
Incentivising social awareness of new series Television
To launch the new series, and drive
awareness amongst comedy fans in the
week to first episode, CBS
commissioned a Facebook app which
included a Like gate to build fans; a
trailer unit to drive awareness; an instant
win fun game with incentivized social
sharing.
The Engagement Marketers® ®

8. Bravo TV The Future for
Fan recruitment for audience building Television
To promote the travel / food show we
created a promotion which rewarded a
winner with a money can’t buy prize but
with a fun recruitment element built in.
Submit a plane of your friends for a
chance to win, with friends’ permission
and acceptance required behind a like
gate.
The Engagement Marketers® ®

9. HGTV The Future for
Working with our client to drive a cross-platform switched-on community Television
House Hunters (left) Facebook
promotion: Instant win & prize draw
including video teasers, live Twitter
and Get Glue feeds, daily polls.
Over 56,000 entries & 35% opt-in
rate.
Design Star (right) quiz challenging
entrants to answer questions on
the previous show and driving call
to action to watch next.
The Engagement Marketers® ®

10. Diesel The Future for
Driving Twitter impressions and hashtag trending Television
New 55DSL product line launch was
promoted as a web / Twitter trending
promotion, inviting targeted demographics to
tweet what they would do if they had
#55SecondsToLive. The tweets gradually
painted a virtual urban cityscape, generating
over 5MM impressions in earned media.
The Engagement Marketers® ®

11. Up There The Future for
Television
More targeted awareness at 3.85% the budget of banner ads and 44.6 times more interactions
As well as generating fans, interactions
and impressions, the promotion was able
to map cinema goer interest across the UK
and the heat map was used to book
cinema screens in what was a limited
independent release. We also built in a
digital conversion destination via the
Distrify platform, which provides both ticket
purchase and VOD download.
We designed the campaign to create
maximum awareness whilst nurturing fan
ambassadors, who were key in generating
targeted reach. This gave us socially
approved access to key fan bases and
demographics through digital WoM, and
allowed us to track and motivate according
to interests and locations.
Key Performance Metrics
39,843,136 impressions (56% social)
68,417 clicks / interactions Fan breakdown:
6,755 opt-in fans / followers 81% interested in entertainment
Average time spent on promotion 3:10 74% interested in Film or cinema
56% interested in comedy
Demo link http://demo-upthere.brandmovers.co.uk/
The Engagement Marketers® ®

12. What Next?
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13. The Future for
Second Screen Television
Second screen is a device or platform that viewers interact with and on whilst
consuming first screen media such as TV. Twitter is by far and away the most
popular, but there are other platforms seeking to leverage the phenomenon
including:
• GetGlue: http://getglue.com/
• IntoNow: http://www.intonow.com/ci
• Shazam: http://www.shazam.com/music/web/productfeatures.html?id=1266
• Telly.Me: http://telly.me/
• Viggle: http://www.viggle.com/
• Zeebox: http://uk.zeebox.com/tv/home
The Engagement Marketers® ®

14. The Future for
Contact Info Television
John Lyons
Managing Director, Europe
T: 020 7636 2303
@johnnieego
john@brandmovers.co.uk
www.brandmovers.co.uk
The Engagement Marketers® ®