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Google Analytics - Agenda<br />Introductions<br Google analytics-workshop-open-access-workshop-august-2010-slideshare

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Google Analytics - AgendaIntroductionsWhat is analytics?Page tagging vs log filesBasicsUser & administrator set upThe dashboardWorking with datesSpark linesDifferent views for different newsVisitorsMap overlayLanding pages & bounce ratesSite searchTraffic sourcesClever functionalityReport distributionGoogle Analytics help & supportThe really useful partSegmentationWithin reportsWorking with profilesSome useful profilesWorking with filtersSome useful filtersWorking with advanced segmentsSome useful advanced segmentsChoice: profiles vs advanced segmentsTruly measuring performanceGoalsFunnelsCampaign measurementReportingPulling it all together in to a reportHomeworkAction planFurther reading

Publicado en: Tecnología

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