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Return on Infographics

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A presentation I gave at Minneanalytics in September, where I examined the value of infographics in your content marketing strategy. Infographics are all over the web, but are they worth it? This session looked at case studies of infographics and data visualization and included a discussion of their role in your marketing strategies.

Publicado en: Móvil, Marketing
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Return on Infographics

  1. 1. 800% increase from 2010 to 2012
  2. 2. people remember 80% of what they see vs 20% of what they read (10% of what they hear)
  3. 3. posts with visualizations get 94% more visits
  4. 4. people are 44% more likely to interact with brands that post pictures
  5. 5. publishers who use infographics grow 12% more than those who don’t
  6. 6. Photos are liked 200% more than text
  7. 7. Videos are shared 1200% more than text and links combined
  8. 8. Benefits of Visual Content 1. Increases Brand Awareness 2. Increases Engagement 3. Lead Generation 4. SEO Benefits
  9. 9. SEO Value of an Infographic • 12th spot on Google gets 0.8% of clicks • 8th spot on Google gets 3.1% of clicks • Keyword goal gets estimate of 165,000 searches in the US • This IG increases traffic on keyword from 1,320/mo to 5,115/mo
  10. 10. 37
  11. 11. Over 15,000 page views Over 3,500 shares Featured on Lifehacker, Guy Kawasaki, & Design Taxi
  12. 12. 39
  13. 13. Over 5,000 uniques Over 1,700 shares Featured Food Network, Lifehacker, & Urbanspoon
  14. 14. Over 2,000 page views Over 1,500 shares Average time on site - 3:56
  15. 15. www.udemy.com/infographics
  16. 16. 55

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