2. 2
global
creative
innovation
network
the
hi we’re iris,Hello iris.
We’re 15 years old, and growing up fast.
So it’s time to ensure that our look and
feel is as polished as the work we deliver.
To help achieve this we’re smartening
up the iris brand to be cleaner and
more confident. We won’t be losing our
playfulness, but we do want to be taken
a little more seriously as an agency brand
across the globe.
That’s why we’ve produced these
guidelines. To help us deliver this
consistent brand voice across all of our
offices and in everything we make.
3. 3
we build
participation
Brands
Some call us an ad agency. Others a
digital shop, content publisher, social
engagement outfit, PR company and
retail marketer. We just call ourselves
iris. All of the above rolled into one, neat
networked agency.
We blend all the strategic, creative,
technology and production skills clients
need if they’re going to win in the
modern, networked economy. Think
of it as an agency with no borders,
no boundaries, no barriers (and as
importantly, no bullshit).
When it comes to writing ‘iris’, always
refer to us in the singular form, so its “iris
is” not “iris are”. You should also always
write it in lower case – including the
initial ‘i’. If the typeface doesn’t allow it,
then make sure it’s in all caps.
4. 4
OUR LOGO
It doesn’t matter whether you’re in
Sydney or Singapore, London or Miami,
your written and verbal communications
should be building only one name and
one brand – iris. (Not iris nation, iris
London, iris Atlanta, etc.)
The logo works best in the corners of
a layout or design. But ultimately it’s
down to what you’re trying to do and
what works best. Just make sure it’s
prominent, readable and uncluttered.
Ideally, you should never allow the iris
logo to appear any smaller than 14mm
in width. The clearance for the logo
should be 1 x iris logo height all around –
as illustrated.
r0 g155 b223 r0 g0 b0 r255 g255 b255
Web/Hex: #009bdf Web/Hex: #000000 Web/Hex: #ffffff
PMS 2925C
c76 m24 y0 k0 c0 m0 y0 k100 c0 m0 y0 k0
iris primary logo colours
5. 5
MEET THE FAMILY
We’re called iris. But our global
network name is iris Worldwide. This
collective name covers all of our offices,
partnerships and discipline diversity
around the world.
So when you’re talking about the
collective network, or entering global
awards, your communications should be
as iris Worldwide.
Although not called iris, Concise is part
of iris Worldwide. It’s the name of our
data and strategic insights consultancy
that helps organisations to create
more profitable relationships with their
customers. You can find them in the iris
offices of Atlanta, Amsterdam, London,
New York, Sydney and Shanghai.
iris Router – is the current name of our
new office in Sao Paulo, Brazil.
r227 g111 b30
r0 g0 b0
r0 g0 b0
r255 g255 b255
r255 g255 b255
Web/Hex: #e36f1e
Web/Hex: #000000
Web/Hex: #000000
Web/Hex: #ffffff
Web/Hex: #ffffff
PMS 159C
c0 m66 y100 k7
c0 m0 y0 k100
c0 m0 y0 k100
c0 m0 y0 k0
c0 m0 y0 k0
r0 g155 b223
Web/Hex: #009bdf
PMS 2925C
c76 m24 y0 k0
6. 6
we build
participation
Brands
FONT USAGE
“irisVeneerTwo” is our main brand
font and typifies our “rough with
the smooth” visual approach. It’s
for headlines only, so don’t use it in
long sentences. It’s meant to be bold,
confident and big – so try to use
it at point sizes above 32pt (ideally
bigger!). It’s also best used with
tighter leading (15% less than the
font size, e.g. 100pt on 85pt or 0.7 in
PowerPoint®
).
Netto OT is for body copy. Both
irisVeneerTwo and Netto OT should
always be ranged left as a default.
These fonts are installed on all iris
machines - so there’s no excuse for
not using them on all documents.
If you need to send documents to
recipients outside of iris without
these fonts – then PLEASE save all
files as a PDF before you send. (File /
Save As / Format / PDF). If you don’t
know how, then please speak to your
friendly, local IT professional. If that
won’t work for some reason then
please use Arial as the default.
PLEASE NOTE: Please do not BOLD
the irisVeneerTwo font at anytime.
Headline IRIS VENEERTWO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890:;<=>?!“”#£%&()*/@
Body Netto OT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890:;<=>?!“”#£%&()*/@
Leading: The vertical space between each line of type.
Tracking: The space between the letters in a word.
Kerning (similar to, but more specific than, tracking):
The adjustment of space between two adjacent letters.
Ranged left/Left-aligned: When all the text aligns on
the left side but is ragged on the right side.
All text should be justified or aligned to the left side of the text box.
It can also be scaled to meet a fixed width (example below).
iris brand
cheat sheet AV
TEXT BOX
LEADING
Click this in PowerPoint to left-align text
Click this in PowerPoint to adjust leading.
Click this in PowerPoint to adjust tracking.
For Veneer, choose Character Spacing Options,
change spacing to ‘Condensed” by 0.1pt.
7. 7
COLOURFUL
We’ve built a colour palette that
allows flexibility across all of our
communications. However, the primary
colours should be your starting point
for everything, as these work well
together in any combination. (And are
hard to get wrong!)
The secondary colours are there to
add a bit of emphasis, when needed,
and to break up the muted tonality
of the primary set. We recommend
you only use one of these at a time to
compliment the primary set.
The tertiary colours are best used in
charts and presentations when you
need to highlight something. They
should never be used in isolation
or as the main colour in a piece of
iris communication.
r99 g101 b106
r99 g101 b106
r141 g198 b63 r255 g221 b0
r95 g180 b229 r168 g168 b170
r117 g89 b143 r236 g0 b140
r195 g214 b238 r209 g208 b206
Web/Hex: #63656a
Web/Hex: #63656a
Web/Hex: #8dc63f Web/Hex: #ffdd00
Web/Hex: #5fb4e5 Web/Hex: #a8a8aa
Web/Hex: #75598f Web/Hex: #ec008c
Web/Hex: #c3d6ee Web/Hex: #d1d0ce
PMS Cool Gray 10C
PMS Cool Gray 10C
PMS 2915C PMS Cool Gray 6cPMS 2707C PMS Cool Gray 2c
c0 m0 y0 k70
c0 m0 y0 k70
c50 m0 y100 k0 c0 m10 y100 k0
c57 m13 y0 k0 c0 m0 y0 k40
c63 m74 y17 k2 c0 m100 y0 k0
c22 m9 y1 k0 c0 m0 y0 k20
iris primary colours
iris secondary colours
iris concise colours
iris tertiary colours (used sparingly and only if you want to really highlight something)
r227 g111 b30
Web/Hex: #e36f1e
PMS 159C
c0 m66 y100 k7
r0 g155 b223
Web/Hex: #009bdf
PMS 2925C
c76 m24 y0 k0
8. 8
STYLE WITH CONTENT
We try to blend the rough with the
smooth. Beautiful, premium looking
design but with a personal, playful
edge. We’ve never taken ourselves too
seriously, but we are clear, bold and to
the point. The 3D illustrations and the
bold visual typography are meant to
reflect that confidence.
Our tone is challenging and defiant.
We speak in slogans and short
manifestos, rather than long rambling
lectures and complex rules. So when we
talk, we’re encouraging, rousing and a
little bit heroic. Part
Reach
Metric
WOM
Metric
Prom
SHOPPERS
PEOPLE
CUSTOMERS
ADVOCATES
INTEREST
EASE
CONSUMER
CULTURE
COMMUNICATION
COMPANY
CATEGORY
CHANNELS
CONVI
CTION
CONT
EXT
CORE
OFFER CHAR
ACTER
THE MOTIVATING BELIEF AT TH
E
HEARTOFOURBEHAVIOURS
THE WAY THAT WE BEHA
VE
THATSETSUSAPART
THEKEYCONSUMERISSUE
W
E’RE HELPING TO RESOLVE
WHATANDHOWWEDELIVER
FO
R
PEOPLE THAT SETS US APART
Passionate
Purpose
Our commitment to
improving the lives
of our customers
Outputs
A BUSINESS GOVERNING
PASSIONATE PURPOSE
INPUTs
DISCOVERIES &
REVELATIONS
AN ECOLOGY OF
EXTRAORDINARY IDEAS
we build
participation
Brands
10. 10
HOW TO USE EACH
PLATFORM
We have a global twitter, YouTube
and Linkedin presence that is
controlled centrally. Our Facebook
channel is both global and local, so
we can be locally relevant and show
off our unique worldwide culture.
‘Inform, influence, interact, inspire’
Interact via: @irisworldwide
Create conversations & interactions around extraordinary
ideas, opinions, news, events, creative work & culture – not
just ours, but from around the world.
‘Educate & Connect’
Interact via: linkedin.com/company/iris-worldwide
Profile iris as a destination for thought leadership and where the
best people want to work (and stay)
We want our people’s opinions to shine through and to demonstrate the diversity and dynamism of our culture – but save any
personal opinions for your own personal blog or twitter handle. Remember your views are your own, and not those of iris.
If you are posting under the iris Worldwide umbrella – don’t be negative – if you are dressing down a trend, a buzz word, an
event – make it constructive, not negative.
GLOBAL PAGE:
‘Engage & Entertain’ via: facebook.com/irisworldwide
Showcase our people, culture, internal initiatives, social
gatherings, best work, events and squad news – and share
the best stuff from our regional teams
LOCAL PAGES:
Local culture events, recruitment / agency initiatives, local
awards, local-based debate
When creating local pages please use the correct naming
convention EG: iris NYC or iris MIA
‘Surprise & Delight’
Interact via: youtube.com/irisworldwide1
The very best in our extraordinary work and best in
class agency reels.
Case Study reels with sensitive client details will be hidden from
public view but can be sent out as links directly to stakeholders.
PLEASE NOTE:
11. 11
BRANDED PROPERTIES
We’re a busy bunch, so we have a few
iris initiatives we’ve created ourselves.
These are a mixture of internal and
external branded entities. These are all
unique to us and focused on the very
different parts of who we are, and what
we do.
WHERE IDEAS NEVERSLEEP
Interact via: http://www.urgentgenius.com
@urgentgenius
The UG site has been celebrating the power of real
time creativity and newsjacking since 2010. This is
the place to find our collection of found and created
content from around the globe.
Interact via: http://irisundertheinfluence.com
The Under The Influence blog is a stream of what’s
influencing and inspiring our people. It’s a fusion of
creativity, culture, commerce, and technology – a
blend of real-time observations and insights from all
around the world.
Interact via: http://irisonshow.irisnation.com
Project 72 links up our different iris offices to
collaborate on solving specific client problems. One
office sets the problem, the other offices then have
72 hours to respond with their best ideas. It gives us a
truly global perspective – quickly.Interact via: https://www.facebook.com/
irispotential
iris Potential is our amazing graduate
programme. Designed to find the best up
and coming talent across a range of different
departments.
Interact via: http://irisonshow.irisnation.com
iris on show (iOS) is our global creative showcase
celebrating the best work submitted from around the
globe. The website is one aspect, but we also have an
yearly live event (and permanent installation) in our
London HQ – that also involves beer.
PLEASE NOTE: The iris on show site is easily
viewable inside an iris office using:
http://irisonshow.irisnation.com
However, due to the confidential nature of some of
this work you can’t access it from outside the office
without a password and regional username:
iris_us
iris_asia
iris_europe
Password: WORK4IRIS (all caps)
Interact via: http://www.irisbunker.com
Currently based in the USofA, The Bunker is an
experimental creative facility built in partnership with
the Creative Circus. It knows no rules, and looks at new
models, ideas and viruses to take the world by storm.
13. 13
No two presentations are exactly the
same, but we want those differences to
be expressed in the actual content and
voiceover.
As you can see from the sample pages on
the right the template is meant to hero the
content placed inside, with lots of white
space. Each page broadly breaks up into a
grid of 1, 2 or 3 elements. Please keep your
content contained within this grid and in the
defined space the template provides. A thin
blue bar on the left of the page is designed to
help you divide sections.
You can apply a whole range of different
master slides to your layout at any point
using the slide/layout or new slide buttons.
If you need to send documents externally –
then PLEASE save all files as a PDF before
you send (File / Save As / Format / PDF).
That will keep the formatting and fonts
intact. Before you save your PDF, or finish
your document, one handy trick if you’re
using PowerPoint® Mac 2011 is to reduce
the file size. (File / Reduce File Size / then
pick best for onscreen from the options / and
then Save).
Please start with 16:9 wide-screen version
which you’ll find in the iris templates folder
installed on your dektop.
1 21
1
2 3
13 2
1
1
15. 15
MAC USERS
1. Your personal email signature gets all
of the data from the iris contacts page.
If this is out of date, please email FixIT@
iris-worldwide.com and IT will change it
for you.
2. Email signatures are set up according
to individual office location. The
examples in this powerpoint were taken
from an iris London outlook account.
Every time you see the word London, it
will be replaced with whichever office
you work in. Eg, iris Singapore.
How to set up an email signature on a mac
You’ll all receive an email from IT with this attachment:
Double click on this attachment
It will bring up this box
Remember, this example is taken from a London user. It will
pick up whichever office you work in!
Double click on this
1
2
16. 16
This box will appear on your screen. Read through and check
it’s picked up your correct location. Let it run until it says Quit in
the bottom right hand corner. CLICK QUIT.
Go to outlook and open up a new email.
Click in the body of the email and then click signatures at the top.
The new signature will add itself:
Remember, this example is taken from a London user.
It will pick up whichever office you work in!
3 4
5
17. 17
This is what your new signature
should look like:
Changing details manually (optional):
1. Click on Edit Signatures
2. Tick the box next to iris London
3. Edit the information on the right hand side
4. You also have the option here to remove the image if you want a smaller signature. Just
highlight it and press delete.
set your signature so it shows automatically on Every email
1. Click on Default Signatures
2. Select your mailbox and choose iris London
This information will change
depending on which office
you work in.
6
18. 18
PC USERS
1. Your personal email signature gets all
of the data from the iris contacts page.
If this is out of date, please email FixIT@
iris-worldwide.com and IT will change it
for you.
2. Email signatures are set up according
to individual office location. The
examples in this powerpoint were taken
from an iris London outlook account.
Every time you see the word London, it
will be replaced with whichever office
you work in. Eg, iris Singapore.
How to set up an email signature on a pc
You’ll all receive an email from IT with this attachment:
Double click on this attachment
and save it to your desktop.
On your Desktop Select ‘IRIS London’. Right Click
& Select Extract ALL.This will extract the file onto
your desktop.
Click on extract, it shows extraction file path is
desktop.
Remember, this example is taken from a London user. It will
pick up whichever office you work in!
1
2
3
5
4
Right click on this file on your desktop. Click the file
and select ‘run with powershell’.
19. 19
This box will appear on your screen. Read through and check
the contact details are correct. CLICK OK.
Go to outlook and open up a new email.
Click in the body of the email and then click signature in the toolbar.
The new signature will add itself:
Remember, this example is taken from a London user.
It will pick up whichever office you work in!
6 7
20. 20
This is what your new signature
should look like:
Changing details manually (optional):
1. Click on signatures..
2. Tick the box next to iris London
3. Edit the information on the left hand side
set your signature so it shows automatically on Every email
1. On a New Message Window Click on signature, then Signatures
2. Select your mailbox and choose iris London
This information will change
depending on which office
you work in.
8
22. 22
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
10mm MARGIN
3mm
3mm
15mm
3mm
3mm
3mm 3mm
6mm
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Regular 5pt –Legal Copy
Netto Regular 8pt –Body Copy /
URL
Netto Bold 8pt – Address Name
/ Icons
Stroke width: 0.75pt
Rounded Cap
iris logo centre aligns with URL, and the ‘m’ of
.com left aligns to the margin width, therefore
overhanging the iris logo.
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
iris-worldwide.com
umber: 3651456 registered office: 185 park street london se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
Close up
25mm LOGO WIDTH
LETTER HEAD (REGIONAL)
23. 23
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
10mm MARGIN
5mm
10mm 3mm
15mm
3mm
3mm 3mm
6mm
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Regular 5pt –Legal Copy
Netto Regular 8pt –Body Copy /
URL
Netto Bold 8pt – Address Name
/ Icons
Stroke width: 0.75pt
Rounded Cap
iris logo centre aligns with URL, and the ‘m’ of
.com left aligns to the margin width, therefore
overhanging the iris logo.
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
iris-worldwide.com
number: 3651456 registered office: 185 park street london se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
Close up
25mm LOGO WIDTH
COMP SLIP - (REGIONAL)
24. 24
globalcreative
innovation network
the
SAN DIEGO
MEXICO CIT Y
MIAMI
ATL ANTA
NEW YORK
SAO PAULO
LONDON
AMSTERDAM
PARIS STUT TGART
STOCKHOLM
MOSCOW
DUBAI
DELHI
BEIJING
SINGAPORE
JAK ARTA
MELBOURNE
SYDNEY
COMPLIMENT SLIPS REVERSE - DESIGN OPTIONS
25. 25
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
10mm MARGIN
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Regular 5pt –Legal Copy
Netto Regular 8pt –Body Copy / URL
Netto Bold 8pt – Address Name / Icons
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Close up
25mm LOGO WIDTH
iris logo centre aligns with URL, and the ‘m’ of
.com left aligns to the margin width, therefore
overhanging the iris logo.
Stroke width: 0.75pt
Rounded Cap
5mm
10mm 3mm
15mm
3mm
3mm 3mm
6mm
ADDRESS LABEL - (REGIONAL)
26. 26
t
m
e
Sean Reynolds
Global Creative Director
+1 (646) 257-2603 x103
+1 (347) 702-3709 / +44 (0) 7808-886635
sean.reynolds@iris-worldwide.com
@23an
14mm LOGO WIDTH
15mm
4.3mm (space after, InDesign Paragraph palette)
5mm
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Bold 12pt – Employee Name
Netto Regular 10pt –Employee Position
Netto Regular 8pt –Employee details
Netto Regular 7pt –Icon Text
Netto Regular 6.5pt –Address
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
BUSINESS CARDS
Twitter handle is optional. Can be either a personal handle (preferred)
or the iris global one - @irisworldwide
Please note - Your views are your own, and not those of iris. So if
featuring your own, please tweet responsibly.
27. 27
APAC EUROPE
SOUTH/CENTRAL AMERICA
globalcreative
innovation network
the
iris worldwide
185 Park Street, London, SE1 9DY iris-worldwide.com
iris worldwide
185 Park Street, London, SE1 9DY iris-worldwide.com
iris worldwide
185 Park Street, London, SE1 9DY iris-worldwide.com
iris worldwide
avenida engenheiro luís carlos berrini, 1091, 4th floor
brooklin, são paulo, 04571-010, brazil iris-worldwide.com
BUSINESS CARDS REVERSE DESIGN OPTIONS
NORTH AMERICA
iris worldwide
632 broadway, 5th floor, new york, ny 10012, usa iris-worldwide.com
28. 28
Anything new, that’s not based on one of
the existing templates, will need to be seen
and signed off by the brand team. This
includes internal, external, digital, print, AV
– in fact anything that holds our logo. You
can contact them at:
irisbrand@iris-worldwide.com
But before you start, or show stuff to
anyone, take a couple of minutes to run
through the guidelines and make sure you’ve
covered everything.
You can find these guidelines, fonts, logos,
PowerPoint®
templates and basically the
answers to almost all of life’s questions on
your local ‘Transport’ server (or equivalent) –
if you don’t have access, please ask the kind
people in IT.
And if you’re still lost, then email the brand
team: irisbrand@iris-worldwide.com