SlideShare una empresa de Scribd logo
1 de 28
Descargar para leer sin conexión
iris
brand
guidelines
Version 1.0 / March 2014
2
global
creative
innovation
network
the
hi we’re iris,Hello iris.
We’re 15 years old, and growing up fast.
So it’s time to ensure that our look and
feel is as polished as the work we deliver.
To help achieve this we’re smartening
up the iris brand to be cleaner and
more confident. We won’t be losing our
playfulness, but we do want to be taken
a little more seriously as an agency brand
across the globe.
That’s why we’ve produced these
guidelines. To help us deliver this
consistent brand voice across all of our
offices and in everything we make.
3
we build
participation
Brands
Some call us an ad agency. Others a
digital shop, content publisher, social
engagement outfit, PR company and
retail marketer. We just call ourselves
iris. All of the above rolled into one, neat
networked agency.
We blend all the strategic, creative,
technology and production skills clients
need if they’re going to win in the
modern, networked economy. Think
of it as an agency with no borders,
no boundaries, no barriers (and as
importantly, no bullshit).
When it comes to writing ‘iris’, always
refer to us in the singular form, so its “iris
is” not “iris are”. You should also always
write it in lower case – including the
initial ‘i’. If the typeface doesn’t allow it,
then make sure it’s in all caps.
4
OUR LOGO
It doesn’t matter whether you’re in
Sydney or Singapore, London or Miami,
your written and verbal communications
should be building only one name and
one brand – iris. (Not iris nation, iris
London, iris Atlanta, etc.)
The logo works best in the corners of
a layout or design. But ultimately it’s
down to what you’re trying to do and
what works best. Just make sure it’s
prominent, readable and uncluttered.
Ideally, you should never allow the iris
logo to appear any smaller than 14mm
in width. The clearance for the logo
should be 1 x iris logo height all around –
as illustrated.
r0 g155 b223 r0 g0 b0 r255 g255 b255
Web/Hex: #009bdf Web/Hex: #000000 Web/Hex: #ffffff
PMS 2925C
c76 m24 y0 k0 c0 m0 y0 k100 c0 m0 y0 k0
iris primary logo colours
5
MEET THE FAMILY
We’re called iris. But our global
network name is iris Worldwide. This
collective name covers all of our offices,
partnerships and discipline diversity
around the world.
So when you’re talking about the
collective network, or entering global
awards, your communications should be
as iris Worldwide.
Although not called iris, Concise is part
of iris Worldwide. It’s the name of our
data and strategic insights consultancy
that helps organisations to create
more profitable relationships with their
customers. You can find them in the iris
offices of Atlanta, Amsterdam, London,
New York, Sydney and Shanghai.
iris Router – is the current name of our
new office in Sao Paulo, Brazil.
r227 g111 b30
r0 g0 b0
r0 g0 b0
r255 g255 b255
r255 g255 b255
Web/Hex: #e36f1e
Web/Hex: #000000
Web/Hex: #000000
Web/Hex: #ffffff
Web/Hex: #ffffff
PMS 159C
c0 m66 y100 k7
c0 m0 y0 k100
c0 m0 y0 k100
c0 m0 y0 k0
c0 m0 y0 k0
r0 g155 b223
Web/Hex: #009bdf
PMS 2925C
c76 m24 y0 k0
6
we build
participation
Brands
FONT USAGE
“irisVeneerTwo” is our main brand
font and typifies our “rough with
the smooth” visual approach. It’s
for headlines only, so don’t use it in
long sentences. It’s meant to be bold,
confident and big – so try to use
it at point sizes above 32pt (ideally
bigger!). It’s also best used with
tighter leading (15% less than the
font size, e.g. 100pt on 85pt or 0.7 in
PowerPoint®
).
Netto OT is for body copy. Both
irisVeneerTwo and Netto OT should
always be ranged left as a default.
These fonts are installed on all iris
machines - so there’s no excuse for
not using them on all documents.
If you need to send documents to
recipients outside of iris without
these fonts – then PLEASE save all
files as a PDF before you send. (File /
Save As / Format / PDF). If you don’t
know how, then please speak to your
friendly, local IT professional. If that
won’t work for some reason then
please use Arial as the default.
PLEASE NOTE: Please do not BOLD
the irisVeneerTwo font at anytime.
Headline IRIS VENEERTWO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890:;<=>?!“”#£%&()*/@
Body Netto OT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890:;<=>?!“”#£%&()*/@
Leading: The vertical space between each line of type.
Tracking: The space between the letters in a word.
Kerning (similar to, but more specific than, tracking):
The adjustment of space between two adjacent letters.
Ranged left/Left-aligned: When all the text aligns on
the left side but is ragged on the right side.
All text should be justified or aligned to the left side of the text box.
It can also be scaled to meet a fixed width (example below).
iris brand
cheat sheet AV
TEXT BOX
LEADING
Click this in PowerPoint to left-align text
Click this in PowerPoint to adjust leading.
Click this in PowerPoint to adjust tracking.
For Veneer, choose Character Spacing Options,
change spacing to ‘Condensed” by 0.1pt.
7
COLOURFUL
We’ve built a colour palette that
allows flexibility across all of our
communications. However, the primary
colours should be your starting point
for everything, as these work well
together in any combination. (And are
hard to get wrong!)
The secondary colours are there to
add a bit of emphasis, when needed,
and to break up the muted tonality
of the primary set. We recommend
you only use one of these at a time to
compliment the primary set.
The tertiary colours are best used in
charts and presentations when you
need to highlight something. They
should never be used in isolation
or as the main colour in a piece of
iris communication.
r99 g101 b106
r99 g101 b106
r141 g198 b63 r255 g221 b0
r95 g180 b229 r168 g168 b170
r117 g89 b143 r236 g0 b140
r195 g214 b238 r209 g208 b206
Web/Hex: #63656a
Web/Hex: #63656a
Web/Hex: #8dc63f Web/Hex: #ffdd00
Web/Hex: #5fb4e5 Web/Hex: #a8a8aa
Web/Hex: #75598f Web/Hex: #ec008c
Web/Hex: #c3d6ee Web/Hex: #d1d0ce
PMS Cool Gray 10C
PMS Cool Gray 10C
PMS 2915C PMS Cool Gray 6cPMS 2707C PMS Cool Gray 2c
c0 m0 y0 k70
c0 m0 y0 k70
c50 m0 y100 k0 c0 m10 y100 k0
c57 m13 y0 k0 c0 m0 y0 k40
c63 m74 y17 k2 c0 m100 y0 k0
c22 m9 y1 k0 c0 m0 y0 k20
iris primary colours
iris secondary colours
iris concise colours
iris tertiary colours (used sparingly and only if you want to really highlight something)
r227 g111 b30
Web/Hex: #e36f1e
PMS 159C
c0 m66 y100 k7
r0 g155 b223
Web/Hex: #009bdf
PMS 2925C
c76 m24 y0 k0
8
STYLE WITH CONTENT
We try to blend the rough with the
smooth. Beautiful, premium looking
design but with a personal, playful
edge. We’ve never taken ourselves too
seriously, but we are clear, bold and to
the point. The 3D illustrations and the
bold visual typography are meant to
reflect that confidence.
Our tone is challenging and defiant.
We speak in slogans and short
manifestos, rather than long rambling
lectures and complex rules. So when we
talk, we’re encouraging, rousing and a
little bit heroic. Part
Reach
Metric
WOM
Metric
Prom
SHOPPERS
PEOPLE
CUSTOMERS
ADVOCATES
INTEREST
EASE
CONSUMER
CULTURE
COMMUNICATION
COMPANY
CATEGORY
CHANNELS
CONVI
CTION
CONT
EXT
CORE
OFFER CHAR
ACTER
THE MOTIVATING BELIEF AT TH
E
HEARTOFOURBEHAVIOURS
THE WAY THAT WE BEHA
VE
THATSETSUSAPART
THEKEYCONSUMERISSUE
W
E’RE HELPING TO RESOLVE
WHATANDHOWWEDELIVER
FO
R
PEOPLE THAT SETS US APART
Passionate
Purpose
Our commitment to
improving the lives
of our customers
Outputs
A BUSINESS GOVERNING
PASSIONATE PURPOSE
INPUTs
DISCOVERIES &
REVELATIONS
AN ECOLOGY OF
EXTRAORDINARY IDEAS
we build
participation
Brands
SOCIAL
PLATFORMS
10
HOW TO USE EACH
PLATFORM
We have a global twitter, YouTube
and Linkedin presence that is
controlled centrally. Our Facebook
channel is both global and local, so
we can be locally relevant and show
off our unique worldwide culture.
‘Inform, influence, interact, inspire’
Interact via: @irisworldwide
Create conversations & interactions around extraordinary
ideas, opinions, news, events, creative work & culture – not
just ours, but from around the world.
‘Educate & Connect’
Interact via: linkedin.com/company/iris-worldwide
Profile iris as a destination for thought leadership and where the
best people want to work (and stay)
We want our people’s opinions to shine through and to demonstrate the diversity and dynamism of our culture – but save any
personal opinions for your own personal blog or twitter handle. Remember your views are your own, and not those of iris.
If you are posting under the iris Worldwide umbrella – don’t be negative – if you are dressing down a trend, a buzz word, an
event – make it constructive, not negative.
GLOBAL PAGE:
‘Engage & Entertain’ via: facebook.com/irisworldwide
Showcase our people, culture, internal initiatives, social
gatherings, best work, events and squad news – and share
the best stuff from our regional teams
LOCAL PAGES:
Local culture events, recruitment / agency initiatives, local
awards, local-based debate
When creating local pages please use the correct naming
convention EG: iris NYC or iris MIA
‘Surprise & Delight’
Interact via: youtube.com/irisworldwide1
The very best in our extraordinary work and best in
class agency reels.
Case Study reels with sensitive client details will be hidden from
public view but can be sent out as links directly to stakeholders.
PLEASE NOTE:
11
BRANDED PROPERTIES
We’re a busy bunch, so we have a few
iris initiatives we’ve created ourselves.
These are a mixture of internal and
external branded entities. These are all
unique to us and focused on the very
different parts of who we are, and what
we do.
WHERE IDEAS NEVERSLEEP
Interact via: http://www.urgentgenius.com		
	 @urgentgenius
The UG site has been celebrating the power of real
time creativity and newsjacking since 2010. This is
the place to find our collection of found and created
content from around the globe.
Interact via: http://irisundertheinfluence.com
The Under The Influence blog is a stream of what’s
influencing and inspiring our people. It’s a fusion of
creativity, culture, commerce, and technology – a
blend of real-time observations and insights from all
around the world.
Interact via: http://irisonshow.irisnation.com	
Project 72 links up our different iris offices to
collaborate on solving specific client problems. One
office sets the problem, the other offices then have
72 hours to respond with their best ideas. It gives us a
truly global perspective – quickly.Interact via: https://www.facebook.com/
irispotential
iris Potential is our amazing graduate
programme. Designed to find the best up
and coming talent across a range of different
departments.
Interact via: http://irisonshow.irisnation.com
iris on show (iOS) is our global creative showcase
celebrating the best work submitted from around the
globe. The website is one aspect, but we also have an
yearly live event (and permanent installation) in our
London HQ – that also involves beer.
PLEASE NOTE: The iris on show site is easily
viewable inside an iris office using:
http://irisonshow.irisnation.com
However, due to the confidential nature of some of
this work you can’t access it from outside the office
without a password and regional username:
iris_us
iris_asia
iris_europe
Password: WORK4IRIS (all caps)
Interact via: http://www.irisbunker.com
Currently based in the USofA, The Bunker is an
experimental creative facility built in partnership with
the Creative Circus. It knows no rules, and looks at new
models, ideas and viruses to take the world by storm.
PRESENTATION
guidelines
13
No two presentations are exactly the
same, but we want those differences to
be expressed in the actual content and
voiceover.
As you can see from the sample pages on
the right the template is meant to hero the
content placed inside, with lots of white
space. Each page broadly breaks up into a
grid of 1, 2 or 3 elements. Please keep your
content contained within this grid and in the
defined space the template provides. A thin
blue bar on the left of the page is designed to
help you divide sections.
You can apply a whole range of different
master slides to your layout at any point
using the slide/layout or new slide buttons.
If you need to send documents externally –
then PLEASE save all files as a PDF before
you send (File / Save As / Format / PDF).
That will keep the formatting and fonts
intact. Before you save your PDF, or finish
your document, one handy trick if you’re
using PowerPoint® Mac 2011 is to reduce
the file size. (File / Reduce File Size / then
pick best for onscreen from the options / and
then Save).
Please start with 16:9 wide-screen version
which you’ll find in the iris templates folder
installed on your dektop.
1 21
1
2 3
13 2
1
1
emailSignatures
15
MAC USERS
1. Your personal email signature gets all
of the data from the iris contacts page.
If this is out of date, please email FixIT@
iris-worldwide.com and IT will change it
for you.
2. Email signatures are set up according
to individual office location. The
examples in this powerpoint were taken
from an iris London outlook account.
Every time you see the word London, it
will be replaced with whichever office
you work in. Eg, iris Singapore.
How to set up an email signature on a mac
You’ll all receive an email from IT with this attachment:
Double click on this attachment
It will bring up this box
Remember, this example is taken from a London user. It will
pick up whichever office you work in!
Double click on this
1
2
16
This box will appear on your screen. Read through and check
it’s picked up your correct location. Let it run until it says Quit in
the bottom right hand corner. CLICK QUIT.
Go to outlook and open up a new email.
Click in the body of the email and then click signatures at the top.
The new signature will add itself:
Remember, this example is taken from a London user.
It will pick up whichever office you work in!
3 4
5
17
This is what your new signature
should look like:
Changing details manually (optional):
1. Click on Edit Signatures
2. Tick the box next to iris London
3. Edit the information on the right hand side
4. You also have the option here to remove the image if you want a smaller signature. Just
highlight it and press delete.
set your signature so it shows automatically on Every email
1. Click on Default Signatures
2. Select your mailbox and choose iris London
This information will change
depending on which office
you work in.
6
18
PC USERS
1. Your personal email signature gets all
of the data from the iris contacts page.
If this is out of date, please email FixIT@
iris-worldwide.com and IT will change it
for you.
2. Email signatures are set up according
to individual office location. The
examples in this powerpoint were taken
from an iris London outlook account.
Every time you see the word London, it
will be replaced with whichever office
you work in. Eg, iris Singapore.
How to set up an email signature on a pc
You’ll all receive an email from IT with this attachment:
Double click on this attachment
and save it to your desktop.
On your Desktop Select ‘IRIS London’. Right Click
& Select Extract ALL.This will extract the file onto
your desktop.
Click on extract, it shows extraction file path is
desktop.
Remember, this example is taken from a London user. It will
pick up whichever office you work in!
1
2
3
5
4
Right click on this file on your desktop. Click the file
and select ‘run with powershell’.
19
This box will appear on your screen. Read through and check
the contact details are correct. CLICK OK.
Go to outlook and open up a new email.
Click in the body of the email and then click signature in the toolbar.
The new signature will add itself:
Remember, this example is taken from a London user.
It will pick up whichever office you work in!
6 7
20
This is what your new signature
should look like:
Changing details manually (optional):
1. Click on signatures..
2. Tick the box next to iris London
3. Edit the information on the left hand side
set your signature so it shows automatically on Every email
1. On a New Message Window Click on signature, then Signatures
2. Select your mailbox and choose iris London
This information will change
depending on which office
you work in.
8
Stationary
Guidelines
22
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
10mm MARGIN
3mm
3mm
15mm
3mm
3mm
3mm 3mm
6mm
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Regular 5pt –Legal Copy
Netto Regular 8pt –Body Copy /
URL
Netto Bold 8pt – Address Name
/ Icons
Stroke width: 0.75pt
Rounded Cap
iris logo centre aligns with URL, and the ‘m’ of
.com left aligns to the margin width, therefore
overhanging the iris logo.
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
iris-worldwide.com
umber: 3651456 registered office: 185 park street london se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
Close up
25mm LOGO WIDTH
LETTER HEAD (REGIONAL)
23
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
10mm MARGIN
5mm
10mm 3mm
15mm
3mm
3mm 3mm
6mm
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Regular 5pt –Legal Copy
Netto Regular 8pt –Body Copy /
URL
Netto Bold 8pt – Address Name
/ Icons
Stroke width: 0.75pt
Rounded Cap
iris logo centre aligns with URL, and the ‘m’ of
.com left aligns to the margin width, therefore
overhanging the iris logo.
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
iris-worldwide.com
number: 3651456 registered office: 185 park street london se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
Close up
25mm LOGO WIDTH
COMP SLIP - (REGIONAL)
24
globalcreative
innovation network
the
SAN DIEGO
MEXICO CIT Y
MIAMI
ATL ANTA
NEW YORK
SAO PAULO
LONDON
AMSTERDAM
PARIS STUT TGART
STOCKHOLM
MOSCOW
DUBAI
DELHI
BEIJING
SINGAPORE
JAK ARTA
MELBOURNE
SYDNEY
COMPLIMENT SLIPS REVERSE - DESIGN OPTIONS
25
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy
iris worldwide
iris towers
185 park street
london
se1 9dy
+44 20 7654 7900
+44 20 7654 7901
@irisworldwide
T
F
iris-worldwide.com
10mm MARGIN
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Regular 5pt –Legal Copy
Netto Regular 8pt –Body Copy / URL
Netto Bold 8pt – Address Name / Icons
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Close up
25mm LOGO WIDTH
iris logo centre aligns with URL, and the ‘m’ of
.com left aligns to the margin width, therefore
overhanging the iris logo.
Stroke width: 0.75pt
Rounded Cap
5mm
10mm 3mm
15mm
3mm
3mm 3mm
6mm
ADDRESS LABEL - (REGIONAL)
26
t
m
e
Sean Reynolds
Global Creative Director
+1 (646) 257-2603 x103
+1 (347) 702-3709 / +44 (0) 7808-886635
sean.reynolds@iris-worldwide.com
@23an
14mm LOGO WIDTH
15mm
4.3mm (space after, InDesign Paragraph palette)
5mm
PANTONE 2925 C
PANTONE Cool Grey 10c
Netto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Netto Bold 12pt – Employee Name
Netto Regular 10pt –Employee Position
Netto Regular 8pt –Employee details
Netto Regular 7pt –Icon Text
Netto Regular 6.5pt –Address
Netto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
BUSINESS CARDS
Twitter handle is optional. Can be either a personal handle (preferred)
or the iris global one - @irisworldwide
Please note - Your views are your own, and not those of iris. So if
featuring your own, please tweet responsibly.
27
APAC EUROPE
SOUTH/CENTRAL AMERICA
globalcreative
innovation network
the
iris worldwide
185 Park Street, London, SE1 9DY iris-worldwide.com
iris worldwide
185 Park Street, London, SE1 9DY iris-worldwide.com
iris worldwide
185 Park Street, London, SE1 9DY iris-worldwide.com
iris worldwide
avenida engenheiro luís carlos berrini, 1091, 4th floor
brooklin, são paulo, 04571-010, brazil iris-worldwide.com
BUSINESS CARDS REVERSE DESIGN OPTIONS
NORTH AMERICA
iris worldwide
632 broadway, 5th floor, new york, ny 10012, usa iris-worldwide.com
28
Anything new, that’s not based on one of
the existing templates, will need to be seen
and signed off by the brand team. This
includes internal, external, digital, print, AV
– in fact anything that holds our logo. You
can contact them at:
irisbrand@iris-worldwide.com
But before you start, or show stuff to
anyone, take a couple of minutes to run
through the guidelines and make sure you’ve
covered everything.
You can find these guidelines, fonts, logos,
PowerPoint®
templates and basically the
answers to almost all of life’s questions on
your local ‘Transport’ server (or equivalent) –
if you don’t have access, please ask the kind
people in IT.
And if you’re still lost, then email the brand
team: irisbrand@iris-worldwide.com

Más contenido relacionado

La actualidad más candente

Corporate brand guidelines
Corporate brand guidelinesCorporate brand guidelines
Corporate brand guidelinesPhương Phan
 
GL_style_guide_FINAL_A
GL_style_guide_FINAL_AGL_style_guide_FINAL_A
GL_style_guide_FINAL_AHolly Sanger
 
Dewa branding guidelines copy
Dewa branding guidelines copyDewa branding guidelines copy
Dewa branding guidelines copySaugaat Allabadi
 
PARKER PENS By Luxor Writing Instruments Private Limited
PARKER PENS By Luxor Writing Instruments Private LimitedPARKER PENS By Luxor Writing Instruments Private Limited
PARKER PENS By Luxor Writing Instruments Private LimitedIndiaMART InterMESH Limited
 
Corporate Brand & Style Guidelines
Corporate Brand & Style GuidelinesCorporate Brand & Style Guidelines
Corporate Brand & Style GuidelinesSalt Lake Chamber
 
Design Tips for Custom Yards Signs
Design Tips for Custom Yards SignsDesign Tips for Custom Yards Signs
Design Tips for Custom Yards SignsPrimoprint
 

La actualidad más candente (8)

Corporate brand guidelines
Corporate brand guidelinesCorporate brand guidelines
Corporate brand guidelines
 
GL_style_guide_FINAL_A
GL_style_guide_FINAL_AGL_style_guide_FINAL_A
GL_style_guide_FINAL_A
 
Our Logo story - #AnalyzeCreateTarget in action
Our Logo story - #AnalyzeCreateTarget in actionOur Logo story - #AnalyzeCreateTarget in action
Our Logo story - #AnalyzeCreateTarget in action
 
Dewa branding guidelines copy
Dewa branding guidelines copyDewa branding guidelines copy
Dewa branding guidelines copy
 
PARKER PENS By Luxor Writing Instruments Private Limited
PARKER PENS By Luxor Writing Instruments Private LimitedPARKER PENS By Luxor Writing Instruments Private Limited
PARKER PENS By Luxor Writing Instruments Private Limited
 
Top 10 Promotional Pens & Writing Instrument Ideas
Top 10 Promotional Pens & Writing Instrument IdeasTop 10 Promotional Pens & Writing Instrument Ideas
Top 10 Promotional Pens & Writing Instrument Ideas
 
Corporate Brand & Style Guidelines
Corporate Brand & Style GuidelinesCorporate Brand & Style Guidelines
Corporate Brand & Style Guidelines
 
Design Tips for Custom Yards Signs
Design Tips for Custom Yards SignsDesign Tips for Custom Yards Signs
Design Tips for Custom Yards Signs
 

Destacado

KIRSTY WOOD CV PRESENTATION MARCH 2016
KIRSTY WOOD CV PRESENTATION MARCH 2016KIRSTY WOOD CV PRESENTATION MARCH 2016
KIRSTY WOOD CV PRESENTATION MARCH 2016Kirsty Wood
 
An Introduction to Myris
An Introduction to Myris An Introduction to Myris
An Introduction to Myris Iris
 
Social Media Week NYC- Key Learnings from 2016
Social Media Week NYC- Key Learnings from 2016Social Media Week NYC- Key Learnings from 2016
Social Media Week NYC- Key Learnings from 2016Iris
 
2015 iris B2B Participation Survey SlideShare
2015 iris B2B Participation Survey SlideShare2015 iris B2B Participation Survey SlideShare
2015 iris B2B Participation Survey SlideShareirisChicago
 
iris worldwide @ SXSW interactive 2013
iris worldwide @ SXSW interactive 2013iris worldwide @ SXSW interactive 2013
iris worldwide @ SXSW interactive 2013Tim Clarke
 
Social in 2015: The Edit
Social in 2015: The EditSocial in 2015: The Edit
Social in 2015: The EditIris
 
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
 
SXSE: South By South West comes to Southwark with iris worldwide
SXSE: South By South West comes to Southwark with iris worldwideSXSE: South By South West comes to Southwark with iris worldwide
SXSE: South By South West comes to Southwark with iris worldwideIris
 
Retail Ignition
Retail IgnitionRetail Ignition
Retail IgnitionIris
 
iris Annual 2014
iris Annual 2014 iris Annual 2014
iris Annual 2014 Iris
 
Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom Iris
 
The big stuff from SXSWi 2013 by iris worldwide
The big stuff from SXSWi 2013 by iris worldwideThe big stuff from SXSWi 2013 by iris worldwide
The big stuff from SXSWi 2013 by iris worldwideTim Clarke
 
iris worldwide does earth day
iris worldwide does earth dayiris worldwide does earth day
iris worldwide does earth dayChantal Oosman
 
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"iMedia Connection
 
Business management guide of china retail localisation for korean retailers
Business management guide of china retail localisation for korean retailersBusiness management guide of china retail localisation for korean retailers
Business management guide of china retail localisation for korean retailersRichard Jo
 
Tawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at Scale
Tawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at ScaleTawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at Scale
Tawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at ScaleSales Hacker
 
Disruptive influences on leadership and innovation
Disruptive influences on leadership and innovationDisruptive influences on leadership and innovation
Disruptive influences on leadership and innovationInnovative Circus
 
Innovation and digital disruption in professional services
Innovation and digital disruption in professional servicesInnovation and digital disruption in professional services
Innovation and digital disruption in professional servicesTapmint
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
 

Destacado (20)

KIRSTY WOOD CV PRESENTATION MARCH 2016
KIRSTY WOOD CV PRESENTATION MARCH 2016KIRSTY WOOD CV PRESENTATION MARCH 2016
KIRSTY WOOD CV PRESENTATION MARCH 2016
 
An Introduction to Myris
An Introduction to Myris An Introduction to Myris
An Introduction to Myris
 
Social Media Week NYC- Key Learnings from 2016
Social Media Week NYC- Key Learnings from 2016Social Media Week NYC- Key Learnings from 2016
Social Media Week NYC- Key Learnings from 2016
 
2015 iris B2B Participation Survey SlideShare
2015 iris B2B Participation Survey SlideShare2015 iris B2B Participation Survey SlideShare
2015 iris B2B Participation Survey SlideShare
 
iris worldwide @ SXSW interactive 2013
iris worldwide @ SXSW interactive 2013iris worldwide @ SXSW interactive 2013
iris worldwide @ SXSW interactive 2013
 
Social in 2015: The Edit
Social in 2015: The EditSocial in 2015: The Edit
Social in 2015: The Edit
 
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
 
SXSE: South By South West comes to Southwark with iris worldwide
SXSE: South By South West comes to Southwark with iris worldwideSXSE: South By South West comes to Southwark with iris worldwide
SXSE: South By South West comes to Southwark with iris worldwide
 
Retail Ignition
Retail IgnitionRetail Ignition
Retail Ignition
 
iris Annual 2014
iris Annual 2014 iris Annual 2014
iris Annual 2014
 
Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom
 
The big stuff from SXSWi 2013 by iris worldwide
The big stuff from SXSWi 2013 by iris worldwideThe big stuff from SXSWi 2013 by iris worldwide
The big stuff from SXSWi 2013 by iris worldwide
 
iris worldwide does earth day
iris worldwide does earth dayiris worldwide does earth day
iris worldwide does earth day
 
SXSW Amsterdam 2016
SXSW Amsterdam 2016SXSW Amsterdam 2016
SXSW Amsterdam 2016
 
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"
 
Business management guide of china retail localisation for korean retailers
Business management guide of china retail localisation for korean retailersBusiness management guide of china retail localisation for korean retailers
Business management guide of china retail localisation for korean retailers
 
Tawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at Scale
Tawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at ScaleTawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at Scale
Tawheed Kader (CEO, ToutApp) - The 5x5: Personalizing Relationships at Scale
 
Disruptive influences on leadership and innovation
Disruptive influences on leadership and innovationDisruptive influences on leadership and innovation
Disruptive influences on leadership and innovation
 
Innovation and digital disruption in professional services
Innovation and digital disruption in professional servicesInnovation and digital disruption in professional services
Innovation and digital disruption in professional services
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
 

Similar a iris brand guidelines 2014

The Dynamic Yield Brand Bible
The Dynamic Yield Brand BibleThe Dynamic Yield Brand Bible
The Dynamic Yield Brand BibleDynamic Yield
 
CARE Brand Standards Guide v3
CARE Brand Standards Guide v3CARE Brand Standards Guide v3
CARE Brand Standards Guide v3Stacy McNeiland
 
Academy Style Guide
Academy Style GuideAcademy Style Guide
Academy Style GuideLancBishop
 
WD_Portfolio_Low
WD_Portfolio_LowWD_Portfolio_Low
WD_Portfolio_LowWD Agency
 
How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars CityStarters
 
Dropsuite Brand Identity Guidelines - 2016
Dropsuite Brand Identity Guidelines - 2016Dropsuite Brand Identity Guidelines - 2016
Dropsuite Brand Identity Guidelines - 2016Jon Samsel
 
M.A.D. Communications Brand Manual
M.A.D. Communications Brand ManualM.A.D. Communications Brand Manual
M.A.D. Communications Brand ManualJessica Gomez
 
VisionsLive Style Guide November 2014_v1
VisionsLive Style Guide November 2014_v1VisionsLive Style Guide November 2014_v1
VisionsLive Style Guide November 2014_v1Barry McLeod
 
The Littlefield Brandbook.pdf
The Littlefield Brandbook.pdfThe Littlefield Brandbook.pdf
The Littlefield Brandbook.pdfBarelTchaly
 
Exp Realty Brand Guidelines
Exp Realty Brand GuidelinesExp Realty Brand Guidelines
Exp Realty Brand GuidelinesLanetteBehiry1
 
Decode Credentials 2014
Decode Credentials 2014Decode Credentials 2014
Decode Credentials 2014Decode
 
Iridian 2015 Annual Report
Iridian 2015 Annual ReportIridian 2015 Annual Report
Iridian 2015 Annual ReportIRiDiAN GROUP
 
GWTcon 2015 - brad, Brand and Brands
GWTcon 2015 - brad, Brand and BrandsGWTcon 2015 - brad, Brand and Brands
GWTcon 2015 - brad, Brand and BrandsArcbees
 
Links Insurance Brokers LLC brandbook
Links Insurance Brokers LLC brandbookLinks Insurance Brokers LLC brandbook
Links Insurance Brokers LLC brandbookElwira Paź
 
Suckerpunch Portfolio June2010
Suckerpunch Portfolio June2010Suckerpunch Portfolio June2010
Suckerpunch Portfolio June2010ommacreative
 

Similar a iris brand guidelines 2014 (20)

The Dynamic Yield Brand Bible
The Dynamic Yield Brand BibleThe Dynamic Yield Brand Bible
The Dynamic Yield Brand Bible
 
CARE Brand Standards Guide v3
CARE Brand Standards Guide v3CARE Brand Standards Guide v3
CARE Brand Standards Guide v3
 
Academy Style Guide
Academy Style GuideAcademy Style Guide
Academy Style Guide
 
WD_Portfolio_Low2
WD_Portfolio_Low2WD_Portfolio_Low2
WD_Portfolio_Low2
 
WD Agency Portfolio
WD Agency PortfolioWD Agency Portfolio
WD Agency Portfolio
 
WD_Portfolio_Low
WD_Portfolio_LowWD_Portfolio_Low
WD_Portfolio_Low
 
How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars
 
Dropsuite Brand Identity Guidelines - 2016
Dropsuite Brand Identity Guidelines - 2016Dropsuite Brand Identity Guidelines - 2016
Dropsuite Brand Identity Guidelines - 2016
 
M.A.D. Communications Brand Manual
M.A.D. Communications Brand ManualM.A.D. Communications Brand Manual
M.A.D. Communications Brand Manual
 
VisionsLive Style Guide November 2014_v1
VisionsLive Style Guide November 2014_v1VisionsLive Style Guide November 2014_v1
VisionsLive Style Guide November 2014_v1
 
Treehouse Eyes
Treehouse EyesTreehouse Eyes
Treehouse Eyes
 
The Littlefield Brandbook.pdf
The Littlefield Brandbook.pdfThe Littlefield Brandbook.pdf
The Littlefield Brandbook.pdf
 
Exp Realty Brand Guidelines
Exp Realty Brand GuidelinesExp Realty Brand Guidelines
Exp Realty Brand Guidelines
 
Decode Credentials 2014
Decode Credentials 2014Decode Credentials 2014
Decode Credentials 2014
 
Iridian 2015 Annual Report
Iridian 2015 Annual ReportIridian 2015 Annual Report
Iridian 2015 Annual Report
 
GWTcon 2015 - brad, Brand and Brands
GWTcon 2015 - brad, Brand and BrandsGWTcon 2015 - brad, Brand and Brands
GWTcon 2015 - brad, Brand and Brands
 
Brandbook_EB
Brandbook_EBBrandbook_EB
Brandbook_EB
 
ESD BrandBook
ESD BrandBookESD BrandBook
ESD BrandBook
 
Links Insurance Brokers LLC brandbook
Links Insurance Brokers LLC brandbookLinks Insurance Brokers LLC brandbook
Links Insurance Brokers LLC brandbook
 
Suckerpunch Portfolio June2010
Suckerpunch Portfolio June2010Suckerpunch Portfolio June2010
Suckerpunch Portfolio June2010
 

Último

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 

Último (20)

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 

iris brand guidelines 2014

  • 2. 2 global creative innovation network the hi we’re iris,Hello iris. We’re 15 years old, and growing up fast. So it’s time to ensure that our look and feel is as polished as the work we deliver. To help achieve this we’re smartening up the iris brand to be cleaner and more confident. We won’t be losing our playfulness, but we do want to be taken a little more seriously as an agency brand across the globe. That’s why we’ve produced these guidelines. To help us deliver this consistent brand voice across all of our offices and in everything we make.
  • 3. 3 we build participation Brands Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat networked agency. We blend all the strategic, creative, technology and production skills clients need if they’re going to win in the modern, networked economy. Think of it as an agency with no borders, no boundaries, no barriers (and as importantly, no bullshit). When it comes to writing ‘iris’, always refer to us in the singular form, so its “iris is” not “iris are”. You should also always write it in lower case – including the initial ‘i’. If the typeface doesn’t allow it, then make sure it’s in all caps.
  • 4. 4 OUR LOGO It doesn’t matter whether you’re in Sydney or Singapore, London or Miami, your written and verbal communications should be building only one name and one brand – iris. (Not iris nation, iris London, iris Atlanta, etc.) The logo works best in the corners of a layout or design. But ultimately it’s down to what you’re trying to do and what works best. Just make sure it’s prominent, readable and uncluttered. Ideally, you should never allow the iris logo to appear any smaller than 14mm in width. The clearance for the logo should be 1 x iris logo height all around – as illustrated. r0 g155 b223 r0 g0 b0 r255 g255 b255 Web/Hex: #009bdf Web/Hex: #000000 Web/Hex: #ffffff PMS 2925C c76 m24 y0 k0 c0 m0 y0 k100 c0 m0 y0 k0 iris primary logo colours
  • 5. 5 MEET THE FAMILY We’re called iris. But our global network name is iris Worldwide. This collective name covers all of our offices, partnerships and discipline diversity around the world. So when you’re talking about the collective network, or entering global awards, your communications should be as iris Worldwide. Although not called iris, Concise is part of iris Worldwide. It’s the name of our data and strategic insights consultancy that helps organisations to create more profitable relationships with their customers. You can find them in the iris offices of Atlanta, Amsterdam, London, New York, Sydney and Shanghai. iris Router – is the current name of our new office in Sao Paulo, Brazil. r227 g111 b30 r0 g0 b0 r0 g0 b0 r255 g255 b255 r255 g255 b255 Web/Hex: #e36f1e Web/Hex: #000000 Web/Hex: #000000 Web/Hex: #ffffff Web/Hex: #ffffff PMS 159C c0 m66 y100 k7 c0 m0 y0 k100 c0 m0 y0 k100 c0 m0 y0 k0 c0 m0 y0 k0 r0 g155 b223 Web/Hex: #009bdf PMS 2925C c76 m24 y0 k0
  • 6. 6 we build participation Brands FONT USAGE “irisVeneerTwo” is our main brand font and typifies our “rough with the smooth” visual approach. It’s for headlines only, so don’t use it in long sentences. It’s meant to be bold, confident and big – so try to use it at point sizes above 32pt (ideally bigger!). It’s also best used with tighter leading (15% less than the font size, e.g. 100pt on 85pt or 0.7 in PowerPoint® ). Netto OT is for body copy. Both irisVeneerTwo and Netto OT should always be ranged left as a default. These fonts are installed on all iris machines - so there’s no excuse for not using them on all documents. If you need to send documents to recipients outside of iris without these fonts – then PLEASE save all files as a PDF before you send. (File / Save As / Format / PDF). If you don’t know how, then please speak to your friendly, local IT professional. If that won’t work for some reason then please use Arial as the default. PLEASE NOTE: Please do not BOLD the irisVeneerTwo font at anytime. Headline IRIS VENEERTWO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890:;<=>?!“”#£%&()*/@ Body Netto OT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:;<=>?!“”#£%&()*/@ Leading: The vertical space between each line of type. Tracking: The space between the letters in a word. Kerning (similar to, but more specific than, tracking): The adjustment of space between two adjacent letters. Ranged left/Left-aligned: When all the text aligns on the left side but is ragged on the right side. All text should be justified or aligned to the left side of the text box. It can also be scaled to meet a fixed width (example below). iris brand cheat sheet AV TEXT BOX LEADING Click this in PowerPoint to left-align text Click this in PowerPoint to adjust leading. Click this in PowerPoint to adjust tracking. For Veneer, choose Character Spacing Options, change spacing to ‘Condensed” by 0.1pt.
  • 7. 7 COLOURFUL We’ve built a colour palette that allows flexibility across all of our communications. However, the primary colours should be your starting point for everything, as these work well together in any combination. (And are hard to get wrong!) The secondary colours are there to add a bit of emphasis, when needed, and to break up the muted tonality of the primary set. We recommend you only use one of these at a time to compliment the primary set. The tertiary colours are best used in charts and presentations when you need to highlight something. They should never be used in isolation or as the main colour in a piece of iris communication. r99 g101 b106 r99 g101 b106 r141 g198 b63 r255 g221 b0 r95 g180 b229 r168 g168 b170 r117 g89 b143 r236 g0 b140 r195 g214 b238 r209 g208 b206 Web/Hex: #63656a Web/Hex: #63656a Web/Hex: #8dc63f Web/Hex: #ffdd00 Web/Hex: #5fb4e5 Web/Hex: #a8a8aa Web/Hex: #75598f Web/Hex: #ec008c Web/Hex: #c3d6ee Web/Hex: #d1d0ce PMS Cool Gray 10C PMS Cool Gray 10C PMS 2915C PMS Cool Gray 6cPMS 2707C PMS Cool Gray 2c c0 m0 y0 k70 c0 m0 y0 k70 c50 m0 y100 k0 c0 m10 y100 k0 c57 m13 y0 k0 c0 m0 y0 k40 c63 m74 y17 k2 c0 m100 y0 k0 c22 m9 y1 k0 c0 m0 y0 k20 iris primary colours iris secondary colours iris concise colours iris tertiary colours (used sparingly and only if you want to really highlight something) r227 g111 b30 Web/Hex: #e36f1e PMS 159C c0 m66 y100 k7 r0 g155 b223 Web/Hex: #009bdf PMS 2925C c76 m24 y0 k0
  • 8. 8 STYLE WITH CONTENT We try to blend the rough with the smooth. Beautiful, premium looking design but with a personal, playful edge. We’ve never taken ourselves too seriously, but we are clear, bold and to the point. The 3D illustrations and the bold visual typography are meant to reflect that confidence. Our tone is challenging and defiant. We speak in slogans and short manifestos, rather than long rambling lectures and complex rules. So when we talk, we’re encouraging, rousing and a little bit heroic. Part Reach Metric WOM Metric Prom SHOPPERS PEOPLE CUSTOMERS ADVOCATES INTEREST EASE CONSUMER CULTURE COMMUNICATION COMPANY CATEGORY CHANNELS CONVI CTION CONT EXT CORE OFFER CHAR ACTER THE MOTIVATING BELIEF AT TH E HEARTOFOURBEHAVIOURS THE WAY THAT WE BEHA VE THATSETSUSAPART THEKEYCONSUMERISSUE W E’RE HELPING TO RESOLVE WHATANDHOWWEDELIVER FO R PEOPLE THAT SETS US APART Passionate Purpose Our commitment to improving the lives of our customers Outputs A BUSINESS GOVERNING PASSIONATE PURPOSE INPUTs DISCOVERIES & REVELATIONS AN ECOLOGY OF EXTRAORDINARY IDEAS we build participation Brands
  • 10. 10 HOW TO USE EACH PLATFORM We have a global twitter, YouTube and Linkedin presence that is controlled centrally. Our Facebook channel is both global and local, so we can be locally relevant and show off our unique worldwide culture. ‘Inform, influence, interact, inspire’ Interact via: @irisworldwide Create conversations & interactions around extraordinary ideas, opinions, news, events, creative work & culture – not just ours, but from around the world. ‘Educate & Connect’ Interact via: linkedin.com/company/iris-worldwide Profile iris as a destination for thought leadership and where the best people want to work (and stay) We want our people’s opinions to shine through and to demonstrate the diversity and dynamism of our culture – but save any personal opinions for your own personal blog or twitter handle. Remember your views are your own, and not those of iris. If you are posting under the iris Worldwide umbrella – don’t be negative – if you are dressing down a trend, a buzz word, an event – make it constructive, not negative. GLOBAL PAGE: ‘Engage & Entertain’ via: facebook.com/irisworldwide Showcase our people, culture, internal initiatives, social gatherings, best work, events and squad news – and share the best stuff from our regional teams LOCAL PAGES: Local culture events, recruitment / agency initiatives, local awards, local-based debate When creating local pages please use the correct naming convention EG: iris NYC or iris MIA ‘Surprise & Delight’ Interact via: youtube.com/irisworldwide1 The very best in our extraordinary work and best in class agency reels. Case Study reels with sensitive client details will be hidden from public view but can be sent out as links directly to stakeholders. PLEASE NOTE:
  • 11. 11 BRANDED PROPERTIES We’re a busy bunch, so we have a few iris initiatives we’ve created ourselves. These are a mixture of internal and external branded entities. These are all unique to us and focused on the very different parts of who we are, and what we do. WHERE IDEAS NEVERSLEEP Interact via: http://www.urgentgenius.com @urgentgenius The UG site has been celebrating the power of real time creativity and newsjacking since 2010. This is the place to find our collection of found and created content from around the globe. Interact via: http://irisundertheinfluence.com The Under The Influence blog is a stream of what’s influencing and inspiring our people. It’s a fusion of creativity, culture, commerce, and technology – a blend of real-time observations and insights from all around the world. Interact via: http://irisonshow.irisnation.com Project 72 links up our different iris offices to collaborate on solving specific client problems. One office sets the problem, the other offices then have 72 hours to respond with their best ideas. It gives us a truly global perspective – quickly.Interact via: https://www.facebook.com/ irispotential iris Potential is our amazing graduate programme. Designed to find the best up and coming talent across a range of different departments. Interact via: http://irisonshow.irisnation.com iris on show (iOS) is our global creative showcase celebrating the best work submitted from around the globe. The website is one aspect, but we also have an yearly live event (and permanent installation) in our London HQ – that also involves beer. PLEASE NOTE: The iris on show site is easily viewable inside an iris office using: http://irisonshow.irisnation.com However, due to the confidential nature of some of this work you can’t access it from outside the office without a password and regional username: iris_us iris_asia iris_europe Password: WORK4IRIS (all caps) Interact via: http://www.irisbunker.com Currently based in the USofA, The Bunker is an experimental creative facility built in partnership with the Creative Circus. It knows no rules, and looks at new models, ideas and viruses to take the world by storm.
  • 13. 13 No two presentations are exactly the same, but we want those differences to be expressed in the actual content and voiceover. As you can see from the sample pages on the right the template is meant to hero the content placed inside, with lots of white space. Each page broadly breaks up into a grid of 1, 2 or 3 elements. Please keep your content contained within this grid and in the defined space the template provides. A thin blue bar on the left of the page is designed to help you divide sections. You can apply a whole range of different master slides to your layout at any point using the slide/layout or new slide buttons. If you need to send documents externally – then PLEASE save all files as a PDF before you send (File / Save As / Format / PDF). That will keep the formatting and fonts intact. Before you save your PDF, or finish your document, one handy trick if you’re using PowerPoint® Mac 2011 is to reduce the file size. (File / Reduce File Size / then pick best for onscreen from the options / and then Save). Please start with 16:9 wide-screen version which you’ll find in the iris templates folder installed on your dektop. 1 21 1 2 3 13 2 1 1
  • 15. 15 MAC USERS 1. Your personal email signature gets all of the data from the iris contacts page. If this is out of date, please email FixIT@ iris-worldwide.com and IT will change it for you. 2. Email signatures are set up according to individual office location. The examples in this powerpoint were taken from an iris London outlook account. Every time you see the word London, it will be replaced with whichever office you work in. Eg, iris Singapore. How to set up an email signature on a mac You’ll all receive an email from IT with this attachment: Double click on this attachment It will bring up this box Remember, this example is taken from a London user. It will pick up whichever office you work in! Double click on this 1 2
  • 16. 16 This box will appear on your screen. Read through and check it’s picked up your correct location. Let it run until it says Quit in the bottom right hand corner. CLICK QUIT. Go to outlook and open up a new email. Click in the body of the email and then click signatures at the top. The new signature will add itself: Remember, this example is taken from a London user. It will pick up whichever office you work in! 3 4 5
  • 17. 17 This is what your new signature should look like: Changing details manually (optional): 1. Click on Edit Signatures 2. Tick the box next to iris London 3. Edit the information on the right hand side 4. You also have the option here to remove the image if you want a smaller signature. Just highlight it and press delete. set your signature so it shows automatically on Every email 1. Click on Default Signatures 2. Select your mailbox and choose iris London This information will change depending on which office you work in. 6
  • 18. 18 PC USERS 1. Your personal email signature gets all of the data from the iris contacts page. If this is out of date, please email FixIT@ iris-worldwide.com and IT will change it for you. 2. Email signatures are set up according to individual office location. The examples in this powerpoint were taken from an iris London outlook account. Every time you see the word London, it will be replaced with whichever office you work in. Eg, iris Singapore. How to set up an email signature on a pc You’ll all receive an email from IT with this attachment: Double click on this attachment and save it to your desktop. On your Desktop Select ‘IRIS London’. Right Click & Select Extract ALL.This will extract the file onto your desktop. Click on extract, it shows extraction file path is desktop. Remember, this example is taken from a London user. It will pick up whichever office you work in! 1 2 3 5 4 Right click on this file on your desktop. Click the file and select ‘run with powershell’.
  • 19. 19 This box will appear on your screen. Read through and check the contact details are correct. CLICK OK. Go to outlook and open up a new email. Click in the body of the email and then click signature in the toolbar. The new signature will add itself: Remember, this example is taken from a London user. It will pick up whichever office you work in! 6 7
  • 20. 20 This is what your new signature should look like: Changing details manually (optional): 1. Click on signatures.. 2. Tick the box next to iris London 3. Edit the information on the left hand side set your signature so it shows automatically on Every email 1. On a New Message Window Click on signature, then Signatures 2. Select your mailbox and choose iris London This information will change depending on which office you work in. 8
  • 22. 22 iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F 10mm MARGIN 3mm 3mm 15mm 3mm 3mm 3mm 3mm 6mm PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Regular 5pt –Legal Copy Netto Regular 8pt –Body Copy / URL Netto Bold 8pt – Address Name / Icons Stroke width: 0.75pt Rounded Cap iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore overhanging the iris logo. Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 iris-worldwide.com umber: 3651456 registered office: 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide Close up 25mm LOGO WIDTH LETTER HEAD (REGIONAL)
  • 23. 23 iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F 10mm MARGIN 5mm 10mm 3mm 15mm 3mm 3mm 3mm 6mm PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Regular 5pt –Legal Copy Netto Regular 8pt –Body Copy / URL Netto Bold 8pt – Address Name / Icons Stroke width: 0.75pt Rounded Cap iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore overhanging the iris logo. Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 iris-worldwide.com number: 3651456 registered office: 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide Close up 25mm LOGO WIDTH COMP SLIP - (REGIONAL)
  • 24. 24 globalcreative innovation network the SAN DIEGO MEXICO CIT Y MIAMI ATL ANTA NEW YORK SAO PAULO LONDON AMSTERDAM PARIS STUT TGART STOCKHOLM MOSCOW DUBAI DELHI BEIJING SINGAPORE JAK ARTA MELBOURNE SYDNEY COMPLIMENT SLIPS REVERSE - DESIGN OPTIONS
  • 25. 25 iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com 10mm MARGIN PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Regular 5pt –Legal Copy Netto Regular 8pt –Body Copy / URL Netto Bold 8pt – Address Name / Icons Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Close up 25mm LOGO WIDTH iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore overhanging the iris logo. Stroke width: 0.75pt Rounded Cap 5mm 10mm 3mm 15mm 3mm 3mm 3mm 6mm ADDRESS LABEL - (REGIONAL)
  • 26. 26 t m e Sean Reynolds Global Creative Director +1 (646) 257-2603 x103 +1 (347) 702-3709 / +44 (0) 7808-886635 sean.reynolds@iris-worldwide.com @23an 14mm LOGO WIDTH 15mm 4.3mm (space after, InDesign Paragraph palette) 5mm PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Bold 12pt – Employee Name Netto Regular 10pt –Employee Position Netto Regular 8pt –Employee details Netto Regular 7pt –Icon Text Netto Regular 6.5pt –Address Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BUSINESS CARDS Twitter handle is optional. Can be either a personal handle (preferred) or the iris global one - @irisworldwide Please note - Your views are your own, and not those of iris. So if featuring your own, please tweet responsibly.
  • 27. 27 APAC EUROPE SOUTH/CENTRAL AMERICA globalcreative innovation network the iris worldwide 185 Park Street, London, SE1 9DY iris-worldwide.com iris worldwide 185 Park Street, London, SE1 9DY iris-worldwide.com iris worldwide 185 Park Street, London, SE1 9DY iris-worldwide.com iris worldwide avenida engenheiro luís carlos berrini, 1091, 4th floor brooklin, são paulo, 04571-010, brazil iris-worldwide.com BUSINESS CARDS REVERSE DESIGN OPTIONS NORTH AMERICA iris worldwide 632 broadway, 5th floor, new york, ny 10012, usa iris-worldwide.com
  • 28. 28 Anything new, that’s not based on one of the existing templates, will need to be seen and signed off by the brand team. This includes internal, external, digital, print, AV – in fact anything that holds our logo. You can contact them at: irisbrand@iris-worldwide.com But before you start, or show stuff to anyone, take a couple of minutes to run through the guidelines and make sure you’ve covered everything. You can find these guidelines, fonts, logos, PowerPoint® templates and basically the answers to almost all of life’s questions on your local ‘Transport’ server (or equivalent) – if you don’t have access, please ask the kind people in IT. And if you’re still lost, then email the brand team: irisbrand@iris-worldwide.com