Can Practice Theories Inspire New Insights into YouTube Consumption Studies
1. Can Practice Theories Inspire New Insights into YouTube Consumption Studies? Jie Gu 8 October 2009 The Australian National University
2. Introduction What : A practice approach to study new media consumption Why : The rise of Web 2.0 sites and users’ new participatory practices How : YouTube as a case A review of old Internet use studies Two main themes from practice theories A proposed model for YouTube consumption
3. Old Frameworks New Challenges ritualistic motivations instrumental motivations demographics Internet addiction … STRUCTURAL U&G TECHNOLOGY access availability web repertoire Internet structures … attitude perceived use of use perceptions technology expertise …
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6. Activity Embedded in Practice key elements Individual level practice level rule Intention understanding desire belief emotion people material equipment competence task&project understandings should do this practice correctly,acceptably, contradictorily,… objective conditions can do and have to do this practice depending on material availability, competence level, … activities
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11. Spatially-Temporally Unfolded Practice Research Implications and Tasks individual YouTubing practice TV watching previous video making weblogging facebooking others? individual individual individual
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14. key elements understandings objective conditions consumption patterns equipment competence YouTube service intention commitment understanding TV watching broadcasting practices Pre-youtube video making social media use general internet use user demographics technological innovation social and cultural change personal change
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16. Thank you for attention! Jie Gu Ph.D Candidate School of Humanities Australian National University Canberra ACT 0200 [email_address]