2. While Google changed the way users
find content, Google Analytics
revolutionized the way webmasters
manage their websites.
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3. Years ago, before website analytics had evolved to its current
state, webmasters and site owners had to rely on the
infamously un-helpful hit counter or complicated server-side
statistics to tell them what pages were performing well on
their site and what content was bringing in visitors.
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4. Google Analytics introduced a series of innovative new
metrics, a vast improvement over other website analytics
tools in existence, that allowed individuals unprecedented
access to information essential for shaping their websites.
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5. Here are the top five ways to use Google Analytics to
maximum effect:
• 1) Measuring conversions and goals – What good is
traffic if your visitors aren’t doing what you want them
to do? Whether you’re trying to build a mailing list or
close a sale, seeing how successful or unsuccessful you
are at that goal can help you identify growth
opportunities. Google Analytics allows you to see how
often you are able to drive a new visitor to your sign-up
or purchase page, how often you can convince the
shopper to look at a related item and any other goal you
may have. If these numbers are underwhelming, it may
be a sign that you’ve got broken code preventing users
from completing a sign-up or poor design not leading
potential clients to the right area.
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6. • 2) Tracking return visitors – For many sites, return visitors are
crucial for growth. By tracking return visitors, you can identify
how well your site resonates and how passionate your
audience is. This also allows you to tailor ad campaigns on
your site. Sites with few return visitors and high volumes of
new visitors may benefit from a more general bombardment,
while sites with highly loyal visitors will be more attracted to
ads tailored to their interests.
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7. • 3) Seeing how “sticky” your site is – Another important use is
tracking your site’s “sticky” factor, or the average number of
pages a visitor views. Identifying what landing pages are a
theoretical dead end for visitors is one great way to identify
areas requiring better links to related content. If your website
analytics show that most visitors only visit one page, you can
evaluate your page structure and break long articles into
multiple pages to improve ad exposure.
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8. • 4) Recognizing and monetizing your most popular content -
Knowing what pages are the most popular also means
knowing which pages are the most potentially profitable. Ads
on popular pages can fetch a premium, and may also be a sign
of what content visitors to your site are craving.
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9. • 5) Identifying keywords that drive traffic - Keywords are
essential for truly understanding your visitors. If you don’t see
traffic from keywords you want, website owners are able to
create content and drive SEO efforts to increasing traffic
concerning those keywords. You can also see what phrases are
successfully bringing in visitors that complete sales or perform
other goals.
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10. • As you can see, website analytics offer webmasters
unprecedented insight into their visitors patterns and
behaviours, and Google Analytics expertly delivers this data
and provides a number of metrics used by site owners to
increase traffic, close sales, and keep visitors on their site.
• Visit Upper Hand Technologies for more: http://www.upperhandtech.com
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