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"The creation of new ecosystems of entrepreneurship and innovation has a major impact on the future of the global economy"
As the economy opens up, the same is expected from organizations that want to remain edgy. Businesses are increasingly
dependent on complex social interactions.
That is why companies and society in general, are facing the challenge of creating new mechanisms to foster entrepreneurship
(to create new companies and create jobs and wealth), innovation (to create competent and valuables business models and
ways of doing things) and to be part of collaborative network systems. Education, companies or organizations are not isolated
pieces, they belong to a system, in which cooperation and collaboration are the daily base.
TZBZ is an innovation process consultancy company operating within the ﬁelds of
education and business, promoting and developing new business initiatives as
In education ﬁeld we lead and design the creation and implementation of
transversal learning ecosystems in which we apply Team Academy team coaching
tools and methods, playing an active role in the enlargement of the Mondragon
Team Academy new business units both nationally and internationally.
In the business ﬁeld, through TZBZ Business Innovation, we foster organizational
changes and we accelerate the design of new services or strategic lines for
From our own experience as students/learners and as entrepreneurs, we totally
see that startups, students and established companies need to be closer than
ever. Not just spiritually, but physically, in order to learn together, create together
and grow together. Giving each other a space where interaction is almost forced.
“We believe in creating ,developing and supporting entrepreneurial teams where learning is
the main tool for growth and progress of the individual and the organization”
Mondragon Team Academy (MTA) is a global network of social innovation ecosystem labs made up of students and team-
entrepreneurs born in 2007 within the Faculty of Business Studies of Mondragon Unibertsitatea. MTA applies the methodology used in
TiimiAkatemia; a community of learners and team entrepreneurs that operates within the Jyväskylä University of Applied Sciences
The purpose of MTA is to transform (the environment) through team entrepreneurship, based on active learning and cooperative
In May 2014 MTA was a community of more than 500 team-entrepreneurs "learning by doing" around the world, and it aims to become
an international community of entrepreneurship and team learning.
“If you want to see the future of education, come to Team Academy” Peter Senge (MIT, Massachusetts Institute of Technology).
! ! ! ! ! MTA labs ignite radical innovation around the world !
Irun / Mondragon / Bilbao / Madrid / Amsterdam /Valencia / Barcelona / Shanghai / Pune!
The Lasagna Model ( MINN 2 , Tampere 2013) is conceived and designed for corporations and educational institutions
that are willing to generate an ecosystem of entrepreneurship and innovation, while connecting and committing with the
environment and the society, wanting also to generate new busineses , new knowledge and a new ways of making
things happen. An environment in which new multidisciplinary, multi-cultural, and multigenerational projects are
naturally encouraged, supported and grown according to the XXIst century business philosophy.
1. Center for innovation and entrepreneurship for entrepreneurs and start-ups!
The Center for Innovation and Entrepreneurship will connect with different
organizations, ideas, projects, initiatives, etc. positioning it as a neutral and
open space, a border where innovations happen. This center will generate
new ideas and new business projects incubated in its earliest stages.
2. Learning activity: university or learning centers (teaching and research)!
From the University various advanced training programs, where innovation
and entrepreneurship skills will develop cross development. Young students
will participate in the activities of the Centre for Social Innovation and interact
with entrepreneurs and residents in the same projects as well as with other
companies in the same building, so that a natural osmosis between them
3. Innovative Companies!
The third layer of the center will host the headquarters of innovative young
companies that are in a more evolved than those hatch in the center of social
innovation, new companies or large business groups in its infancy stage.
We are talking about companies with few years of life, and, therefore, have
already passed the ﬁrst stages of launch and be in a new phase of
development and growth.
The Lasagna Model concept is designed as a single project based on the interaction and complementarity three self-
managed and self-sustaining activities.
Bilbao Berrikuntza Faktoria .MU-BBF ( 2013)
Towards a new reality
New scenarios / realities for the 3 agents part of the concept (Abaitua, Jon. 2013)
The ﬁrst prototype of our entrepreneurial and innovation ecosystem is
being implemented and developed in Bilbao.
BBF is an urban ecosystem of learning, innovation and entrepreneurship
driven by Mondragon Unibertsitatea in strategic alliance with the INIT
Group and Bilbao city hall. The aim of the project is to bring together in
one place, under one integrated project, educational and innovative
business initiatives in order to create conditions for learning, creativity
and collaboration, promoting the development of new innovative
business initiatives in strategic sectors for the city.
Successful innovative companies with several years of experience, along
with executives from other companies (large and small) and
entrepreneurs who are starting their new business ventures and
university students of various nationalities who develop a process of
innovative and entrepreneurial learning. The strategic combination of
these realities generates a new scenario and reality for Bilbao and it´s
BBF is already a reality. Currently, 23 companies, 60 students and more
than 80 professionals are part of the community open to all society.
Bilbao Berrikuntza Faktoria
IDENTITY & BRAND
BUSINESS MODEL &
Key processes for building the ecosystem (Abaitua, Jon. 2013)
! At the origin of the process of creating an ecosystem
of innovation and entrepreneurship, is the creation of
an entrepreneurial promotion team. People who
conform this team must devote their time and
knowledge with the essential values that should have
an entrepreneurial team.
The goal of creating the community from
the start is to know the real need for all
those agents who will form part of the
! Through a collaborative process in which a
series of dynamic format organize regular
meetings, ensures that the future members
and users feel part of the project from the
start. If entrepreneurs in the region see
value in the project will add forward and
take active part in the process.!
Since the beginning of the project and
it´s progress, we must establish the
guidelines and communication
strategies both internally and
! The media will be the speaker of the
activities of the ecosystem so it is
important to deﬁne the specialized,
regional and general media which must
do participate and integrate in the
BUILDING A COMMUNITY
IDENTITY & BRAND
! The design of the space plays an
important role in the behavior of people
positively encouraging collaborative
work, since the spaces can be the tool to
foster creative processes.!
! It takes attitude and entrepreneurial
mindset. Such projects, for both
technical and economic sustainability
should be called "entrepreneurial
projects". The project team, even if they
belong to an organization, should have
an entrepreneurial attitude and mindset ,
so the project performance is vital for
! It is interesting to design and
establish mechanisms for measuring
data relative to the center in order to
display and collect statistics and data.!
! Being a space for experimentation,
these data through a series of
systematic metrics, give reason for the
BUSINESS MODEL &
ENVIRONMENT. WORKING &