1.
THE
PANDA
RUN
HOW TO RUN A
MARATHON IN A
PANDA SUIT AND
LIVE TO TELL THE
TALE
JONAS JUHLER HANSEN
STOCKHOLM MAY 2012
TWITTER: @JONASJUHLER #PANDARUN

2.
THE RUNNER
JONAS JUHLER HANSEN
DIGITAL STRATEGIST
NORDISK FILM
10 MARATHONS
PB 3:08:45
@JONASJUHLER #PANDARUN

3.
THE MISSION
FINISH COPENHAGEN MARATHON
2011 IN A PANDA SUIT AND RAISE
10,000 DKK FOR THE WWF
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4.
THE REASONS
THE CHALLENGE THE CAUSE
THE ATTENTION THE LULZ
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5.
THE GAME PLAN
1. Keep it personal
2. Keep it silly
3. Emphasize the stupidity
4. Underline the risk
5. Ask for a symbolic amount
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6.
THE DONATION PAGE
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7.
THE LANDING PAGE
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8.
THE SEEDING
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9.
@JONASJUHLER
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10.
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11.
THE MARATHON
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12.
THE HEAT
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13.
THE VISION
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14.
THE WEIGHT
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15.
THE RECEPTION
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16.
THE PRESS
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17.
#PANDARUN
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18.
@JONASJUHLER #PANDARUN

19.
THE NUMBERS
Raised 17,110 DKK
101 donations
Largest 5,000 DKK
Smallest 4 DKK
7 in 10 from personal network
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20.
THE LEARNINGS
1. Authenticity
2. Madness
3. Easy to frame
4. Identification
5. A cause
6. Network
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21.
THANK
YOU
JONAS JUHLER HANSEN
jonas.juhler@nordiskfilm.com
@JONASJUHLER #PANDARUN