rtobjects - a "World Streaming company - delivering interactive, cinematic visuals to everyone everywhere
First helping online buyers virtually see, interact with and experience products before they buy them.
Then delivering rich interactive visuals to light, portable headsets – helping make VR and AR mainstream realities.
2. PEOPLE BUY WITH
THEIR EYES
BETTER IMAGERY
IS A COMMERCIAL
IMPERATIVE
& A CREATIVE
OPPORTUNITY
People love digital visual content:
The Gaming Industry = $91bn1
Virtual Reality Projections = $51bn2
Digital Visual Marketing = $66bn3
Visual Tools & Services market size:
Content Delivery Networks = $6bn pa4
Content Management Systems = $4bn pa5
Adobe Content Tools & Services= $6bn pa6
1 Newzoo, “Global Games Market Report”, 21 April 2016. 2 Juniper Research, “Virtual Reality Markets: Hardware, Content & Accessories 2016-2021”, 4 October 2016. 3 Juniper Research, “Digital Retail Marketing: Loyalty, Promotions, Coupons & Advertising 2015-2019”, 28 April 2015 and Chute / Digiday, “Visual Marketing: Scale to Win”, 6 July 2015.
4 Markets and Markets “Content Delivery Network (CDN) Market”, 1 November 2016. 5 Markets and Markets, “Web Content Management Market”, 01 July 2016. 6 Adobe, “Adobe Financial Targets”, 20 September 2016.
3. DIGITAL IS REPLACING THE
REAL WORLD RETAIL EXPERIENCE
The Problem
We've used the same formats for 20 years – pre-shot, static and inflexible photos and movies
BUT ONLINE IMAGERY
DOESN’T COME CLOSE TO A
REAL WORLD VISUAL EXPERIENCE
4. The Solution
We fuse Cinematic CGI, with the interactivity of the Web, to stream
rich, interactive visual worlds direct to the browser, on any device
“WORLD STREAMING”
VISUALS THAT HELP PEOPLE
VIRTUALLY SEE, EXPERIENCE
& INTERACT WITH PRODUCTS
ON THE WEBSITES &
DEVICES THEY ALREADY USE
5. SAMPLE APPLICATIONS
PROPERTY – VIRTUAL WEB WALK-AROUNDS
ONLINE CAR CONFIGURATORS
Take a look round & personalise your car. See your personalised car drive in an ‘ad’.
View your new home before it’s built. Visuals that blend CGI and real-world photography.
6. SAMPLE APPLICATIONS
TECNHOLOGY
CONSUMER GOODS
Space, light, texture, reflection & refraction. Move close-in, configure, inspect, examine.
Use the interface before you buy. View alternative colours and materials.
7. PERSONAL
Every experience is created in real time
for an individual viewer and is completely
under their control
INTERACTIVE
Select the options. Configure the product.
Control the experience to focus on just the
features that are of interest to you
EXPERIENCES IN REAL TIME
Products in the world. Change environments,
rotate views, crinkle fabrics, hear the crowd
roar. A real sense of “rehearsed ownership”
MOVIE QUALITY VISUALS
Powerful Cloud graphics deliver photo-real
footage, engaging the customer with
beautiful and compelling “eye-candy”
MASSIVE IMMEDIATE REACH
Immersive cinematic digital visuals, available
on any Internet-connected device today –
no bulky headset or powerful PC required.
IN THE BROWSER, ON ANY DEVICE
Mobile, tablet or PC. No plug-ins or downloads.
Part of your existing website, where people
already look for your products
A COMPELLING CONTENT EXPERIENCE
DELIVERED FRICTION-FREE
8. FUTURE COMPUTING PARADIGMS
The foundation for
“World Streaming” delivers rich, interactive visual experiences to any internet-connected device.
In future, this will allow the creation of light, portable VR & AR headsets – helping make these technologies mainstream.
9. TEAM
LEADERSHIP
IAN MONAGHAN
DEVELOPMENT DIRECTOR
Moved Ford Europe to digital design.
Owned mobile games studio.
CRAIG WALMSLEY
FOUNDER & CEO
Digital strategy at AKQA. MD at Havas.
Co-owned a consultancy.
ELIOT STOCKER
LEAD DEVELOPER
Deep expertise on internet transport
& delivery into the browser.
PATRICK FULLER
20+ YEARS AT HAYMARKET,
DEEP MEDIA & CLIENT
CONNECTIONS
JUSTIN FRANKEL
DEVELOPER OF WINAMP,
GNUTELLA & REAPER,
EXITED TO AOL
MATTHEW TREAGUS
CO-FOUNDER OF AKQA,
LEADING DIGITAL AGENCY,
EXITED TO WPP
ADVISORY BOARD
ANDY TAIT
CO-FOUNDER OF COLLIDER,
VP, SUPERSCAPE, VR PIONEER
JOHANNA CAMPION
HEAD OF TMT, SOCGEN,
INVESTOR, ADVISOR
10. H E L L O @ R T O B J E C T S . C O M + 4 4 7 9 7 0 0 9 2 6 3 8@ R T O B J E C T S
W E M A K E T H E I N T E R N E T