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Dr Jonathan Hassell ( @ jonhassell )  Director, Hassell Inclusion Chair, BSI IST/45 eAccess-11 plenary 28 th  June 2011
 
Don ’t take my word for it… take Gartner’s… (source:  http://www.gartner.com/it/page.jsp?id=1454221  )
Starting with what they missed… Your audience is missing... Internet use in the UK Sources: EEDP (2008) and ONS (2007) 42% ,[object Object],67% of the  general population  have ever used the internet
Accessibility solutions are too complex… we expect: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile is here… and taking over…
Tablets just make it more so…
Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device An accessible user experience requires 4 technology levels to work together… Installed ATs
Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device What’s in place on mobile…? – Apple or complexity... Installed ATs ‘ My mobile/tablet (web)’
On mobile: oh, where did my browser settings go…?
Mobile: the browser is dead… long live apps…
Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device With apps: this cuts the browser out of the equation… Installed ATs ‘ My mobile/tablet (web)’
1 website => apps for different OSes, each with different accessibility capabilities…
Web products are available across multiple-devices
But experiences rarely cross device boundaries well…
The cloud is already here…  full of potential… and challenge…
Walled-gardens… the importance of Social: on mobile, you can spend your entire time in Facebook… Source:  http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2 ‘ UK users spent 2.5 billion minutes on Facebook in Dec 2010; closest competitor was Google with 702m mins’ ComScore
Unfortunately Facebook’s accessibility isn’t all it could be (thankfully Facebook on mobile is more accessible than on desktop)
Video goes totally mainstream… ‘ By 2013, >25% of the content that workers see in a day will be dominated by pictures, video or audio…’ Gartner Yet captions are expensive,  and audio-description is even harder…
Accessibility standards have successes…
But also have big gaps… Apps IPTV
 
The future… is pervasive digital… for everyone…  we hope…
The future… is more simple… and joined up…
Example: MyDisplay - a  simple  accessibility personalisation system Two clicks to change the way the site is displayed…
Three more clicks to tweak and save your theme…
And the rest of BBC Online (even mobile) uses your preferences… that ’ s it…
The future… is ubiquitous – multi-device & joined-up
MyDisplay: it would be even better if people can take their preferences on their whole journey
In the future we ’ re going we need to cross all boundaries… ‘ My Desktop/Laptop/Netbook’ ‘ My  other  computer’ ‘ My  mobile (apps  & web)’ ‘ My  tablet’ ‘ My  IPTV/ games console’ Device Websites Browser (incl. toolbars) OS settings Installed ATs
Assistive technologies The current choice: verticals vs. ecosystems Simple but inflexible e.g. Apple Complex but flexible e.g. Microsoft, Android, YouView
What people really want… Simple & flexible +
The future… is context-aware… adaptive… multi-modal… Understands you… Knows where you are… Senses the lighting… And noise… And what  you are doing…
In the future,  “we” are likely to be “them”…
And there will be more and more of  “ us… ” So accessibility will become more and more important…
Training & support for Embedding Standards Innovation www.hassellinclusion.com Strategy & research
e:  [email_address] t:  @ jonhassell w:  www.hassellinclusion.com For more insight Contact us

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Back to the Future: Current and Future Trends for Accessibility

  • 1. Dr Jonathan Hassell ( @ jonhassell ) Director, Hassell Inclusion Chair, BSI IST/45 eAccess-11 plenary 28 th June 2011
  • 2.  
  • 3. Don ’t take my word for it… take Gartner’s… (source: http://www.gartner.com/it/page.jsp?id=1454221 )
  • 4.
  • 5.
  • 6. Mobile is here… and taking over…
  • 7. Tablets just make it more so…
  • 8. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device An accessible user experience requires 4 technology levels to work together… Installed ATs
  • 9. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device What’s in place on mobile…? – Apple or complexity... Installed ATs ‘ My mobile/tablet (web)’
  • 10. On mobile: oh, where did my browser settings go…?
  • 11. Mobile: the browser is dead… long live apps…
  • 12. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device With apps: this cuts the browser out of the equation… Installed ATs ‘ My mobile/tablet (web)’
  • 13. 1 website => apps for different OSes, each with different accessibility capabilities…
  • 14. Web products are available across multiple-devices
  • 15. But experiences rarely cross device boundaries well…
  • 16. The cloud is already here… full of potential… and challenge…
  • 17. Walled-gardens… the importance of Social: on mobile, you can spend your entire time in Facebook… Source: http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2 ‘ UK users spent 2.5 billion minutes on Facebook in Dec 2010; closest competitor was Google with 702m mins’ ComScore
  • 18. Unfortunately Facebook’s accessibility isn’t all it could be (thankfully Facebook on mobile is more accessible than on desktop)
  • 19. Video goes totally mainstream… ‘ By 2013, >25% of the content that workers see in a day will be dominated by pictures, video or audio…’ Gartner Yet captions are expensive, and audio-description is even harder…
  • 21. But also have big gaps… Apps IPTV
  • 22.  
  • 23. The future… is pervasive digital… for everyone… we hope…
  • 24. The future… is more simple… and joined up…
  • 25. Example: MyDisplay - a simple accessibility personalisation system Two clicks to change the way the site is displayed…
  • 26. Three more clicks to tweak and save your theme…
  • 27. And the rest of BBC Online (even mobile) uses your preferences… that ’ s it…
  • 28. The future… is ubiquitous – multi-device & joined-up
  • 29. MyDisplay: it would be even better if people can take their preferences on their whole journey
  • 30. In the future we ’ re going we need to cross all boundaries… ‘ My Desktop/Laptop/Netbook’ ‘ My other computer’ ‘ My mobile (apps & web)’ ‘ My tablet’ ‘ My IPTV/ games console’ Device Websites Browser (incl. toolbars) OS settings Installed ATs
  • 31. Assistive technologies The current choice: verticals vs. ecosystems Simple but inflexible e.g. Apple Complex but flexible e.g. Microsoft, Android, YouView
  • 32. What people really want… Simple & flexible +
  • 33. The future… is context-aware… adaptive… multi-modal… Understands you… Knows where you are… Senses the lighting… And noise… And what you are doing…
  • 34. In the future, “we” are likely to be “them”…
  • 35. And there will be more and more of “ us… ” So accessibility will become more and more important…
  • 36. Training & support for Embedding Standards Innovation www.hassellinclusion.com Strategy & research
  • 37. e: [email_address] t: @ jonhassell w: www.hassellinclusion.com For more insight Contact us

Notas del editor

  1. Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  2. Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  3. Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  4. Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  5. Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  6. Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  7. Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  8. Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  9. Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  10. Can we put the manual dexterity number in. to
  11. Strategy and research researching users needs from technology and how evolving technology directions will present challenges and opportunities to supporting those needs standards setting the right international standards BS8878 => ISO... embedding training consultancy support tools innovation innovation through inclusion inclusion solutions finding the hard/costly barriers for inclusion finding ways to create solutions for them licensing those solutions at low cost to the widest number of websites