New ad applications are seeing amazing results and will redefine display performance and user experience

1. Can Widgets Save Display Advertising?

2. David Ogilvy “ The more informative your advertising, the more persuasive it will be.” “ What really decides consumers to buy or not to buy is the content of your advertising.” “ I do not regard advertising as entertainment or an art form, but as a medium of information.”

3. Why passive ad pricing & strategies

4. … in a user controlled medium?

5. “ Performance Disconnect” What matters? matters a little – info you know about people matters A LOT – controls you give people

6. Adplication Demos

8. Give people the ability to define their experience

9. FACT: Consumers Know More About What They Want Then You Ever Will!

10. But Why Does it Work Better? “ I do not regard advertising as entertainment or an art form, but as a medium of information .”

11. Search is not a channel Search is a behavior

12. Widgets Flip the Info Funnel Query V Intelligence V Context V Content

13. The Widget Web Funnel Content (location) Context (relevance) Intelligence (rules) Control (search)

14. Information & Content create interest & intent

15. Intelligent Web = Mashup blurring the lines between search, display, contextual & social

16. Semantic Demos

17. “ Happiness is not on the road to anything. Happiness is the road.” - Bob Dylan’s Grandmother