But were afraid to ask - My talk for #DigitalGaggle November 2018

1. *but were afraid to ask

2. @MrJonPayne

7. 1
2
3
Strategy
Chin Stroking
Return On Investment

8. My business already has customers.
Why do we have to care about using
social media in our marketing?
Why is it important?

10. Photo by Rodion Kutsaev on Unsplash

11. Photo by Jose Francisco Fernandez Saura on Pexels

12. McKinsey&Company

13. SAAS
INTEGRATION

14. SAAS
INTEGRATION

15. 1 Strategy

16. How are other organisations
using Facebook now the algorithm
favours personal content?

18. Like worthy
Conversation worthy

19. How do I grow my social following
without spending money?

20. Working in B2B we always come
against the issue of how to target the
right people - any advice would be
really helpful!

21. Marketing Manager Mary Agency Alex

22. 1. What platforms do they use?
2. Who do they follow?
3. Which of your competitors do they follow?
4. Which influencers in your sector do they follow? (brands / publishers / vacous humans with
beautiful hair)
5. Why?
6. What time are they lurking online?
7. What time are they active online?
8. What questions do they have that you can answer (without selling them anything)?
9. What free resources can you provide on your website and share on social?

23. Social Media Marketing Guide
- mnky.bz/2qgiOie
• How to know your audience
• How to create and curate content
• When to schedule your posts
• How to outreach to influencers and spread awareness of your brand
• What to monitor on social

24. Where are the guidelines for
appropriate use of social media?

25. • Employer’s attitude to social media
• Can the employer be named?
• Guidelines – what amounts to unacceptable?
• Risk of gross misconduct
• Prohibition on discriminatory and bullying conduct
• Cross refer to other policies
• Details of monitoring (GDPR in mind…)
• Examples

26. "MobileMe f***ed up my timezone for the third in a week and
woke me up at 3am? JOY!!" and "once again f*** you very much
work"
(NB. MobileMe is an Apple App)

27. "Even though I'm supposed to love our customers hitting them
in the back of the head with a pic axe would make me feel far
more happier heheh"

29. Which platforms are best for the
information technology sector?

31. Just been to a hashtag#linkedinlocal event where we
were told to connect with and tag everyone nearby.
I always thought you shouldn’t tag more than a couple
of people in a post or use more than a couple of
hashtags.... is there a magic number?

33. Quality > Quantity

34. How much of a reputational risk is it
to respond to unnecessary social
complaints from users w something
sassy/sarky? SCHLUL

35. Is commenting on posts in a slightly
bland, vanilla way better than not
commenting at all?

36. Buyer Personas
Feedback / Reviews Policy
Crisis Management Document

39. Is there any point of social in b2b
when social is about, well, being social
(i.e. people)?

41. Buyer Personas
Content Plan
SMART Goals

42. If you do it with your team (much better)
how do you manage risk when those
people could then leave?

43. Buyer Personas
Content Plan
SMART Goals

44. 2 Return On Investment

45. Are we doing social because we
must or because we know we
should?

47. As a law firm we regularly question
whether Twitter is worth our time?
(specifically in our industry)

48. SMART Goals
Twitter’s native analytics

52. As the only member of the marketing team of a small (but
epic) B2B start up (Gapsquare - helping companies close
the gender pay gap) - I struggle with finding enough time
to do it all on social media. How do you go about
learning what has the most impact and focusing
on what works (and ROI) in your day to day (and
when you're very time-poor but have lots of
ideas)?

53. What is the best way of measuring
return on investment when it comes
to social media?

54. Is the return on investment really
worth the effort?

55. SMART Goals
Platform’s native analytics
RivalIQ
Google Analytics

56. How do you link social media
marketing to sales - does it make a
viable difference and how much?

57. SAAS
INTEGRATION

59. Do our clients actually care/read
what we put out on Twitter?

61. 3 Chin Stroking

62. Do we still have to do dreaded link
building? How important is this
predicted to be in 2019-2020?

64. Is email marketing dead, to be
replaced by social?

65. SAAS
INTEGRATION

66. What direct or indirect impact
is social media really playing in
affecting mental health and wellbeing
in young people?

68. Prediction for Instagram now the
founders have left?

70. How many social media marketers are
exploring podcasting right now?
What are their challenges?

72. 1
2
3
Have robust strategy
Use relevant reporting
Know what success looks like

73. We're actively recruiting new clients
for 2019.
Talk to a member of the Noisy Little Monkey team.