Slides from the talk I gave at BBMN in Bristol, UK

1. Practical SEO Checklists
to Make You Rich and Sexy
#BBMN

2. VISUAL COMMUNICATION
SPECIALISTS
#BBMN

3. CREATING MORE PROFITABLE
CUSTOMER RELATIONSHIPS
#BBMN

4. INTEGRATED, EFFECTIVE
ONLINE MARKETING
#BBMN

5. FULL SERVICE DIGITAL AGENCY
#BBMN

6. ENABLING DIGITAL BUSINESS
#BBMN

7. HOW TO CONVERT &
RETAIN FOLLOWERS OF
YOUR BRAND
BRISTOL
TUES 08.03.2016
#BBMN
SHANE CARNELL-XU, READY

8. Practical SEO Checklists
to Make You Rich and Sexy
#BBMN

9. @MrJonPayne
BBMN
SEO CHECKLISTS TO MAKE YOU RICH AND SEXY

10. @MrJonPayne
LETS TALK ABOUT
• Tech SEO – Get it right at the start
• Tech SEO – Keeping it right
• Q&A

11. @MrJonPayne
Noisy Little Monkey
Marketing Geeks
Natasha Jon Ste Sophie
Creative
Director
Technical
Director
SEO
Manager
Marketing
Administrator
Josh Natalie
LoMo
Specialist
Digital Marketing
Executive
Nicola Holly
Managing
Director
Digital Marketing
Executive
VP of Guffs
EMEA
Mr Dog Lucy
Digital
Account Manager

12. Or Internships
FOLLOW US FOR TIPS & NEWS
0117 327 0171
Noisylittlemonkey.com
/Noisylittlemonkey
@NoisyMonkey & @MrJonPayne
STRATEGY + SEARCH + SOCIAL
Digital Marketing Agency

13. @MrJonPayne
l33t
We’re recognised worldwide for our mad skillz

14. Or Internships
FOLLOW US FOR TIPS & NEWS
0117 327 0171
Noisylittlemonkey.com
/Noisylittlemonkey
@NoisyMonkey & @MrJonPayne
STRATEGY + SEARCH + SOCIAL
Digital Buffet

15. @MrJonPayne

16. RICH ☑

17. RICH
SEXY
☑
☑

20. @MrJonPayne
CHECK LISTS YOU NEED #FTW
• A check list for new sites / site moves
• Pre Launch
• Launch
• Post Launch
• A monthly check list

21. @MrJonPayne
BASIC, SOMETIMES BORING
But without a solid base, the wheels will fall off and you’ll lose
your job, client, income.
Also – this is not ‘beneath you’.
Photos courtesy of Club Concorde
http://www.clubconcorde.co.uk/

22. PRE LAUNCH

23. @MrJonPayne
PRE LAUNCH HIGHLIGHTS
• CONTENT
• Crawl existing site (ignore robots.txt) – SEO Spider
• Create 301 / 302 redirect map – Excel Template
• Check lang / alt lang targeting
• TECH
• Check 404 returns a 404 not 200 – Redirect Path
• Check NAP-LOP Schema – Structured Data Testing Tool
• Check page speed – Web Page Test & Page Speed Insights
• Check quality of URLs, Page Titles, Alt Text, Meta Descriptions – SEO Spider
• Check rel canonicals – SEO Spider
• UberGeek? Check ranking of current site – AWR + Buy Proxies

24. @MrJonPayne
PRE LAUNCH HIGHLIGHTS
• ANALYTICS
• Check it’s the correct account / property
• Plan for goal retirement / new goals
• Check site search is enabled
• Exclude relevant IPs – yours, the devs, the client, the PR company…
• MOBILE
• Run it through a Device Lab – Open Device Lab
• Test using Google’s Mobile-Friendly Test

25. LAUNCH

26. @MrJonPayne
LAUNCH HIGHLIGHTS
• DUPLICATION
• Check http / https – Screaming Frog
• Check sub domains – Screaming Frog
• Check Titles, Meta Desc – Screaming Frog
• Check canonicals – Screaming Frog
• SANITY
• No referring to resources on dev / staging server – Screaming Frog
• Dev site taken down
• 301 / 302 working correctly (follow a few deep ones!) – Redirect Path
• Remove no index in head, wordpress options, etc
• Remove disallow in robots.txt

27. @MrJonPayne
LAUNCH HIGHLIGHTS
• WEBMASTER SHIZZLE
• Create, sitemap(s). Exclude redundant stuff – SEO Spider
• Upload to Google & Bing
• Check lang / alt lang(s) being picked up
• Check language targeting being picked up
• Speed Test homepage – Web Page Test & Page Speed Insights (TTFB)
• Speed Test deep pages – Web Page Test & Page Speed Insights
• Annotate Analytics
• UberGeek? Check rankings – AWR + Buy Proxies

28. POST
LAUNCH

29. @MrJonPayne
POST LAUNCH HIGHLIGHTS
• TEST ALL THE FORMS
• ACTUALLY BUY SOMETHING
• 1 DAY
• Speed test homepage
• Speed test deep pages
• 1 WEEK
• Speed Test
• Check WMT for issues
(watch for the pages of the ancients)
Twitter: @NoisyMonkey

30. @MrJonPayne
LAUNCH CHECK LISTS
• MONKEY BASED:
• http://www.NoisyLittleMonkey.com/new-site-checklist/
• OTHERS:
• http://www.semrush.com/tips/free-website-seo-check/
• http://www.sitevisibility.co.uk/seo-website-migration-checklist/
• http://moz.com/blog/an-seo-checklist-for-new-sites-whiteboard-friday

31. MONITORING

32. @MrJonPayne
MONTHLY CHECK ESSENTIALS
• IN SEARCH CONSOLE
look at ‘content keywords’
• Is there stuff that hits
your eye wrong?

33. @MrJonPayne
MONTHLY CHECK ESSENTIALS
• TTFB
• Home Page, Deep Page, Popular Pages - Web Page Test & Page Speed Insights
• RELIABILITY
• Check uptime - Pingdom
• MONTHLY CHECK ESSENTIALS

34. @MrJonPayne
MONTHLY CHECK ESSENTIALS
• CRAWL
• SC URLs crawled vs Screaming Frog
• 404 errors in SC
• Sitemap errors in SC
• BACKLINKS
• Are these going up naturally? Majestic
• RANKING
• Stable / Climbing?
• MONTHLY CHECK ESSENTIALSTwitter: @NoisyMonkey

35. RICH
SEXY
☑
☑

36. PROFITABLE
IN DEMAND
☑
☑

37. @MrJonPayne
?@MrJonPayne