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Advertising Workshop
What You Will Learn Ad Layout Basics Creating An Image Expert Tips Increasing Ad Calls Attracting New Clients Controlling Your Business
What You Will Receive If you’re looking for a way to  increase  your business then a planned advertising program  will pay you  dividends in increased traffic and more sales
Did You Know? Over any given period, a company or individual who  advertises below  the industry average has  sales below  the industry average.
What You Should Avoid ,[object Object],[object Object],[object Object]
STEP 1: Create an Identity ,[object Object],[object Object],[object Object]
Ads with distinctive artwork, layout and  copy enjoy a higher readership
If you want the reader to single you out, don’t look like the competition. Expert Tip
Step 2: Use a Simple Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Have a Definite Focus Display advertising  is a visual medium used to draw the consumer’s eye to a well-chosen photograph or interesting artwork that will lead them to the home you’re selling.
Step 4: Avoid Congestion ,[object Object],[object Object],[object Object]
Step 4: Avoid Congestion ,[object Object],[object Object],[object Object]
Hot Tip ,[object Object],[object Object]
Headlines Headlines should appeal to your customer’s needs while at the same time playing up other strong points
Step 5: Tell the Whole Story ,[object Object],[object Object]
Step 5: Tell the Whole Story ,[object Object],[object Object]
Feature Consumer Benefits ,[object Object],[object Object],[object Object]
Name Your Price ,[object Object],[object Object],[object Object]
Urge Your Readers to “Buy Now!” ,[object Object],[object Object],[object Object]
Avoid Excessive Claims ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Don’t Be Too Clever
Don’t Generalize ,[object Object],[object Object],[object Object]
Use Simple, Everyday Language ,[object Object],[object Object],[object Object],[object Object]
Consumers Want Information ,[object Object],[object Object],[object Object],[object Object]
Consumers Look for this Type  of News in: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attract New Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
A funny thing happens when you don’t advertise…
Nothing!
Compete Aggressively ,[object Object],[object Object]
Compete Aggressively ,[object Object],[object Object],[object Object]
Compete Aggressively ,[object Object],[object Object]
Advertising Is In Your Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Is In Your Control ,[object Object],[object Object]
Advertising Is In Your Control ,[object Object],[object Object],[object Object]
[object Object],[object Object]

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Advertising Workshop

  • 2. What You Will Learn Ad Layout Basics Creating An Image Expert Tips Increasing Ad Calls Attracting New Clients Controlling Your Business
  • 3. What You Will Receive If you’re looking for a way to increase your business then a planned advertising program will pay you dividends in increased traffic and more sales
  • 4. Did You Know? Over any given period, a company or individual who advertises below the industry average has sales below the industry average.
  • 5.
  • 6.
  • 7. Ads with distinctive artwork, layout and copy enjoy a higher readership
  • 8. If you want the reader to single you out, don’t look like the competition. Expert Tip
  • 9.
  • 10. Step 3: Have a Definite Focus Display advertising is a visual medium used to draw the consumer’s eye to a well-chosen photograph or interesting artwork that will lead them to the home you’re selling.
  • 11.
  • 12.
  • 13.
  • 14. Headlines Headlines should appeal to your customer’s needs while at the same time playing up other strong points
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. A funny thing happens when you don’t advertise…
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.