BABTA (Bay Areas Business Travel Association) presentation 09-18-13
1. Building a professional toolkit: what are
our future industry leaders learning and
expecting from us
David L. Jones, Ph.D.
Administrative Director
Department of Hospitality Management
6. Agenda
• Hospitality and Tourism Education Today
• USF Department of Hospitality Management Curriculum
and Positioning
• Building Gen Y Professional Toolkit
• Introducing the Hospitality Management Association
Project
8. Evolution of Hospitality and Tourism
University Education
European Wave - 1893
North American Wave - 1922
Asian Wave – Today
Ecole Hoteliere Lausanne
Cornell University
Hong Kong Polytechnic University
School of Hotel and Tourism Management
10. Success of Asian Hospitality Industry
Hotels
• Shangri-La
• Peninsula
• Mandarin Oriental
• Dusit Hotels
• Nikko
• Okura
• Oberoi
• Lotte
• Shilla
• Pan Pacific
… and many more
Airlines
• Cathay Pacific
• Singapore Airlines
• Thai Airways
• Korean Air
• Asiana
• Japan Airlines
• ANA
• Qantas
… and others
15. Co-creation of Curriculum
Determine
Competencies -
Industry Focus
Groups
Develop Potential
Courses - Faculty
Hospitality Management Curriculum
with Industry Focused Competencies
• Hotel & Restaurant Management Track
• Meeting & Event Management Track
Prioritize Courses -
Industry Focus
Groups &
Faculty
Final Result
On the other hand, what we do know is that students of all cultures, especially Chinese students use their phones to communicate all of the time. They are not shy on the phone or even on Facebook for that matter.
One of the most common challenges we often face in the classroom is the differences in class participation. I think we all know the traditional teaching methods in Asia and particularly in China are focused on lectures and students are better seen and not heard. Couple that with the issue of “face” and the fear of answer a question incorrectly or making a comment that singles out yourself, and the result is silence in the class. However, the Chinese culture is a collective culture and the fear can be alleviated if the students feel they can answer questions as a group.So, my solutions are as follows:Allow the students to answer after consulting other students around them. It takes longer, but it gets participationAllow SMS messages with questions to be sent to me during class. I check them at the end of class or a break.
So, my solutions are as follows:Allow the students to answer after consulting other students around them. It takes longer, but it gets participationAllow SMS messages with questions to be sent to me during class. I check them at the end of class or a break.Discussion: What are your experiences or thoughts?