1. Big Rock Brewery Big Rock Brewery, located in Calgary, Alberta, is the Province’s premier producer, marketer and distributer of handcrafted beers. Title: Big Rock “Erratic” Source: http://www.bigrockbeer.com/about-big-rock/history-big-rock
2. Beginnings CEO and founder Ed McNally started the brewery in 1984. Original 3 beers styles were of Ed’s own preference. Bitter Porter Traditional Traditional was an instant hit! Title: Original building, Ed and Brewmaster Source:http://www.bigrockbeer.com/about-big-rock/history-big-rock
3. Growth Brewery moved from 1800 square feet facility to a 14 acre site in 4 years Grown to be nation’s leading craft beer maker and second largest Canadian owned brewery. Title: Brewery Source: http://www.bigrockbeer.com/craft/craft-beer-alberta
4. Leaders Business is run by: CEO, Ed McNally President, Bill McKenzie CFO, currently recruiting! Title: Ed Mcnally, Big Rock founder Source:http://www.bigrockbeer.com/about-big-rock/about-ed-mcnally
5. Production Big Rock brews 11 craft beers and Rock Creek Apple Ciders as well as a rotating Brew Masters special. They market and distribute their product to all provinces and territories in Canada. They export their product to: South Korea Embassies around the world Source:http://www.bigrockbeer.com/craft/big-rock-brewery
6. Alberta Beer Per Capita Consumption in LitresCompound Growth Rates http://www.brewstats.ca/annual/growth/2009/9
7. The Stages of Beer Production Wheat, Barley and Rye arrive by truck Mostly local materials are used Hops, a brewing ingredient, is imported Beer-making process is carefully monitored Finished beer is piped next door to packaging facility Title: Hops Source:http://www.bigrockbeer.com/craft/ingredients
8. Overview of Productivity Beer is processed according to market demand Central processing facility is the hub of operation located adjacent to processing facility http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=300C081C7FBB1C0599D9BA168CC88D0EF2185DDC&first=0&FORM=IDFRIR
9. Pricing Alberta has the highest provincial taxes on beer Big Rock Traditional Ale 6 Pack Cans Retail for $13.99
10. Significant Fixed and Variable Costs Fixed: Labour costs reduced by $240,000 over 6 month period compared to last year. Overhead has remained the same over last year. Variable: Ingredients costs have increased over last year by $191,000 Barley(major ingredient)and aluminium(canning) costs have risen substantially in 2011 Firms profits are subject to commodities market in determining costs and profits Inventory movement charges increased by $250,000. Depreciation is set at $215,000 for the first two quarters.
11. Company Profits and Profit Margins http://www.bigrockbeer.com/sites/default/files/reports/2011Q2.pdf
12. Competition The multitude of Micro and National Breweries are a example of Monopolistic Competition Major Competitors include Sleeman Brewery, Molson, Wild Rose Brewery
13. Advantages Big Rock’s Competitive Advantage is their community involvement Annual Eddies Advertising Awards Heritage Park Beer Making Seminars Big Beer Can Marketing in Farmers Fields http://www.heritagepark.ca/educationAdult.htm
14. Summary Big Rock has continuing success in Alberta, and is a model for efficiency High taxes, aggressive competition and commodity volatility are future challenges Innovation, local ingredients and traditional methods are keystones which have propelled Big Rock into a premier brewery
