ATD International Conference Talent Strategy Mapping
1. Talent Strategy Mapping for
Development Planning, Measurement,
Evaluation and Analytics
Jon Ingham, Executive Consultant, Strategic Dynamics
@ joningham #atd2016
2. • Strategic talent management
consultant
• UK based but working globally
• Blogger at ‘Strategic HCM’
• Author of ‘Strategic Human
Capital Management: Creating
Value through People’
• Contributor (on Reward) to
ATD’s new ‘Talent Management
Handbook’
Jon Ingham
3. 1. Input on planning and measurement
2. Workshop practice in strategy mapping / scorecarding
3. Short additional inputs on other forms of planning, plus
evaluation and analytics
Agenda
4. My First Law of Talent Strategy
Measurement
• The more important something in HR is, the harder
it is to measure
• Less important, easier it is too
• Consequence is we over-measure things nobody
cares about and ignore the things that make the
difference to business performance
6. My Second Law
• HR measurement isn’t hard
• When we’re struggling to identify measures for
something it generally means we’re not clear
enough about what we’re trying to do
• When we’re clear, identifying measures becomes
easier too – especially if we accept qualitative /
subjective measures (remembering the first law)
7. • Balanced Scorecard of 4 buckets / perspectives
• Measures for Learning & Growth (Talent),
Operations, Customer, Financial
• Benefit is BALANCE
• A flow through the 4 perspectives
• Provides lead and and lag measures
• Benefit is FLOW
• Business Strategy Map
• Objectives for the 4 perspectives
• Now a planning vs measurement tool
• Benefit is LINKING measures to objectives
Balanced Business Scorecard /
Business Strategy Map
Source: Kaplan and Norton
10. Nature of Activities
Quantity:
• # achieved (trained, recruited
reviewed etc)
• % new vs old process
• # requests for service or
support
• # client projects
• # calls serviced
Quality:
• % achievement of outcomes
eg capability or engagement
• Cycle time to reach full
outcomes
• Accuracy / error rates
• Peer feedback
• Employee opinion survey
• Client satisfaction survey
• # client complaints
Time:
• Responsiveness
• Completion time of project
• On-time delivery
Cost:
• Adherence to budget
• Cost reductions
• % savings
11. Nature of Outcomes
Human capital – value of:
• Individual abilities eg
quality of leadership
• Engagement
• Health & wellness
• Diversity across the
workforce
Organization capital – value of:
• Processes
• Structures
• Cultural artifacts
Social capital – value of:
• Connections
• Relationships
• Conversations
16. • Case study organization
• Groups working on strategy map objectives
– Creating value
– Adding value
– Value for money
• Followed by groups working on scorecard measures
– Inputs
– Activities
– Outcomes
Workshop Practice
17. • Creating value
– Making HR more innovative and strategic
• Adding value
– Moving HR closer to the business
• Value for money
- Increasing efficiency, cost reduction,
legal and regulatory requirements
Group Work (Part 1 - Objectives)
18. • Outcomes
- Human, organization and social capital
• Activities
– Processes execution and improvement
• Inputs / investments
– Budgets, time, HR function effectiveness
Group Work (Part 2 - Measures)
20. Back to Measurement & Evaluation:
My Third Law / Suggestion
• HR analytics is also a lot easier than is often made
out to be – and you don’t need to wait 10 years to
get perfect technology and data
• The main need is clarity about what’s important and
what you’re going to focus on measuring (and then
cleaning at least this data)
• You already have this clarity through the talent
strategy map