Flight Journal magazine and web site media kit for any advertiser looking for affluent combat aviation enthusiasts and/or pilots

1. MEDIA KIT
The Aviation Magazine that
Resonates with Readers
FLIGHT JOURNAL is like no other aviation magazine
in the world. Gripping accounts of flights and combat
missions put the reader in the cockpit with all
involved: pilots, engineers, gunners and eye-witness-
es. Flight Journal covers the world of aviation from
its simple beginnings to its high-tech, no-holds-barred
future. We see aviation history through the eyes of
those who made it. The leader in the field of aviation
photojournalism, Flight Journal captures what it’s like
to pilot aircrafts that inspire fear and awe, from the
historic B-17 Flying Fortress to today’s F-16 fighters.
Contents
Overview
Circulation/Readership
Who Should Advertise
Demographics
Ad Specs
Online Advertising
Podcast Sponsorship
Rate Schedule
Closing Schedule
Contact Us
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

2. MEDIA KIT
OVERVIEW
Soaring action and heart-pounding drama
While the hard-hitting editorial digs into technical details, performance notes and
design issues, human experience is at the heart of the magazine. Flight Journal fea-
tures profiles of legendary aviators as well as flight achievements, unexpected
events and even disasters. All are expertly written by authoritative historians and
journalists and by the pilots themselves. Editor-in-chief Budd Davisson, a legendary
pilot, instructor and author, ensures that Flight Journal readers savor every issue.
Budd and his team deliver stories that connect deeply with readers, keeping them on
the edge of their seats.
Stunning photography captivates
Large, high-quality photos—from daredevil aerial shots to
archive picture —make the reading experience even more
vivid. Flight Journal carries photos by John Dibbs, Paul
Bowen and Katsu Tokunaga, among other renowned pho-
tographers. Historical photos prompt readers to share
when they recognize relatives and squadron buddies.
With these connections, readers turn the Letters to the
Editor pages into a community with poignant reunions “Flight Journal has
restored American
and memories.
aviation journalism
to the front rank in
Extremely involved readership
the world. No pre-
Flight Journal readers are no dilettantes. They are
vious American
passionately involved enthusiasts, with one in three being
aviation magazine
pilots, and they have the means to pursue their avoca- approaches it in
tions. Flight Journal enjoys an exceptional accuracy, informa-
subscriber retention rate, attesting to its importance in tion and photos.”
readers’ lives. They are known to drop everything and Col. Walter J. Boyne (USAF-
Ret.), author, aviation
read the new issue from cover to cover as soon as it historian, and chairman of
arrives. When you advertise in Flight Journal, be ready for the Wingspan Channel and
former director of the National
your sales to take off. Air & Space Museum
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

3. MEDIA KIT
CIRCULATION/READERSHIP
Highly Dedicated Subscribers and the Broadest Distribution
Flight Journal subscribers are serious readers who eagerly await the
arrival of each issue and spend more than two hours reading each one.
With a retention rate of more than 70%, Flight Journal subscribers have a
rare passion for the magazine, and they know Flight Journal, like no other
publication, delivers action, drama, and history about the machines and
the pilots who fly them like no other publication.
Paid circulation: 50,471
Readership*: 176,648 “I truly appreciate
the articles in
*based on circulation of 50,471 and average pass-along rate
Flight Journal.
Keep up the good
While many other magazines are challenged in today’s economic
environment, Flight Journal is a consistent strong performer on work!”
newsstands and at national chain stores and bookstores. It sells
Scott D. Sommer
out regularly at many magazine outlets.
SM/Sgt. USAF
Flight Journal is:
#1 in Specialty Distribution
Source Interlink and Kalmbach Distribution bring Flight Journal to
leading bookstores and hobby shops.
#1 in Newsstand Penetration
Kable News Co., the industry leader, distributes Flight Journal to
newsstands in the U.S. and around the world.
#1 in Circulation and Distribution
Flight Journal is authorized in leading national chain retailers and
top-quality independent stores. Air Age Media’s powerful leverage
in the newsstand market assures the broadest distribution. Your ads
in Flight Journal will gain unparalleled mileage.
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

4. MEDIA KIT
WHO SHOULD ADVERTISE IN FLIGHT JOURNAL?
Flight Journal’s readers and its strong core of licensed pilot, have multiple interests
besides aviation. They are receptive to a broad range of products. They enjoy and
own all kinds of vehicles: sports cars, motorcycles, boats and antique automobiles.
Our readers pursue travel, history, sports and collectibles. Their affluence allows
them access not only to flying but also to luxury and high-end items. In the unique
editorial environment of Flight Journal, your ads will be seen by thousands of high-
income, active consumers.
Your advertisements belong in Flight Journal if your
company manufactures, distributes or represents:
■ Financial Services ■ Pharmaceuticals and Medical
Products
■ Insurance
■ Men’s Apparel and Footwear
■ Collectibles
■ Automobiles and Motorcycles
■ Electronics
■ Garage and Shop Accessories
■ Watches and Jewelry
■ Power Tools
■ Binoculars and Telescopes
■ Boats, Kayaks and Canoes
■ Men’s Eyewear
■ Camping and Sporting Goods
■ Luggage
■ Gourmet Foods and
■ Travel and Adventure
Beverages
Expeditions
■ History DVDs and Books
■ Resorts and Spas
■ All Things Related to Aviation:
■ Golf Destinations
Aircraft, Equipment, Books,
■ Retirement Communities DVDs, Web Sites, Maps,
Decals, Models, Kits, etc.
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

5. MEDIA KIT
DEMOGRAPHICS
Flight Journal’s Readership is Unparalleled.
With each issue, your ads can be read by 176,648 passionate aviation enthusiasts.
Readers have the income to support their serious interest in aircraft and much more.
Flight Journal readers enjoy diverse Less than $25,000
$150,000 or more
$25,000-$34,000
hobbies and interests, and they pursue
13% 9% 5%
them with vigor. $36,000-$49,000
$100,000-$149,000
11%
» 99% male 19%
» Average age: 51 25%
18%
» Average household income: $81,973 $50,000-$74,999
$75,000-$99,000
The typical Flight Journal reader is:
HIGHLY ENGAGED SERIOUS ABOUT FLYING
■ Average time spent reading an issue: ■ 35% have a pilot’s license
2 hours and 14 minutes ■ 13% are learning how to fly or plan to learn
■ Average number of times readers refer to within the next year
an issue: 4 ■ 12% own a plane or plan to buy one within
the next year
FIERCELY LOYAL
■ 94% have read 3 or 4 out of the last 4 issues KEEPING FLIGHT JOURNAL
■ 70% renew their subscription AS A REFERENCE
What readers do with Flight Journal after
reading it:
INSPIRED BY ADVERTISERS 2%
Recycle/Discard Clip/Copy articles &
Actions taken in the past 12 months as a result ads of interest
6%
of reading Flight Journal:
68%
24%
Save it for
reference
Pass it along
to someone
66% Visited an advertiser’s
website else
24% Purchased a product
or service
“I love your magazine. I read it
cover to cover and then pass it on
Contacted an advertiser
15% for more information to other airmen to enjoy.”
Barrie Davis, Zebulon, NC
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

6. MEDIA KIT
AD SPECS UNIT SIZES AVAILABLE:
SIZES WIDTH DEPTH
161⁄4quot; 111⁄8quot;
Spread—With 1⁄8quot; bleed on all sides
Trim Size: 8quot; x 10 7⁄8quot; 141⁄4quot;
Spread—Non Bleed 10quot;
Printing process: Web Offset Full Page—Non Bleed 7quot; 10quot;
81⁄4quot; 111⁄8quot;
Binding: Perfect Bound Full Page—With 1⁄8quot; bleed on all sides
43⁄4quot;
2⁄3 Page 10quot;
43⁄4quot; 73⁄8quot;
1⁄2 Page (V)
Required ad material: Digital files
only—or high-resolution PDF/X-1a, flat- 47⁄8quot;
1⁄2 Page (H) 7quot;
tened EPS, or TIFF. Please outline, 21⁄4quot;
1⁄3 Page (V) 10quot;
embed, or include all fonts used in
43⁄4quot; 47⁄8quot;
1⁄3 Page (S)
application files.
23⁄8quot;
1⁄4 Page (H) 7quot;
Line screen: 133-line/266 ppi is accept-
2 1⁄4quot; 73⁄8quot;
1⁄4 Page (V)
able. Maximum combined density, not
to exceed 300 percent. No more than 43⁄4quot; 35⁄8quot;
1⁄4 Page (S)
one solid should be used. A minimum of 43⁄4quot; 23⁄8quot;
1⁄6 Page (H)
5 percent highlight dot is required in any
2 1⁄4quot; 47⁄8quot;
1⁄6 Page (V)
image intended to print. All material
2 1⁄4quot; 23⁄8quot;
1⁄12 Page (S)
must be prepared to meet SWOP
(Specifications for Web Offset H = Horizontal, V = Vertical, S = Square
Publications) standards.
Proofs: For accurate color reproduction,
please supply digital proofs (Kodak
TWO PAGE TWO PAGE SPREAD
Approval preferred). These should meet SPREAD BLEED NON-BLEED
SWOP standards. Laser printouts will
not be accepted as proofs for color.
Laser printouts will be used to confirm
content integrity only.
SHIPPING INFORMATION FULL 2/3
FULL
Send printing materials to: PAGE PAGE
PAGE
NON-
BLEED
1/2
AIR AGE MEDIA Traffic Coordinator BLEED
PAGE
20 Westport Road
Wilton, CT 06897 On all ads with bleeds, keep live material 3/8” from trim and gutter
Phone: (203) 431-9000
1/3
Fax: (203) 761-8744 1/4 1/6 PAGE 1/12 PAGE
PAGE
PAGE
EMAIL
Files up to 10MB (use StuffIt or WinZip
to compress larger files) to
production@airage.com
FOR FTP INFORMATION CONTACT
production@airage.com
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

7. MEDIA KIT
ONLINE ADVERTISING
Extend Your Reach with FlightJournal.com
Flight Journal’s sterling content carries over to FlightJournal.com. Visitors enjoy
news, podcasts, blogs, video and photos they won’t find anywhere else on the Web.
FlightJournal.com is a regular destination for the magazine’s readers and other avia-
tion enthusiasts for information, commentary and ideas, and to participate in a thriv-
ing online aviation community.
Features such as Pilot Reports and Hangar Tales inform and entertain. Visitors con-
tribute their own material to the Great Planes and Photo Galleries sections with extraor-
dinary enthusiasm. And they purchase back issues, giving still more reach to print ads.
Your online ads can accumulate tens of thousands of impressions monthly, valuable
exposure that’s extremely cost effective. Highly visible banner positions will display
your ad on every page on FlightJournal.com.
WHY ADVERTISE ON FLIGHTJOURNAL.COM:
■ Get your message to Web traffic that relies on
quality news from a trusted source
■ Combined with print advertising, you reach the
broad spectrum of aviation enthusiasts
■ Online extension of the highly popular Great
Planes Gallery bring your customers from the
magazine to its Web site
■ The Editors’ pages and blogs are not only
one-of-a-kind, they also provide a valued sense of
connections for our readers and your customers
■ Readers’ blogs cultivate involvement and a sense
of ownership. It’s here that your customer can share great word-of-mouth
reviews of your products and showcase them with their photos.
AD SPECIFICATIONS
DIMENSION GIF/JPEG FLASH ANIMATION BORDER
Leader Board 728x90 20k 30k 15 sec limit None
Square 250x250 20k 30k 15 sec limit None
Forums 468x60 20k 30k 15 sec limit None
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

8. MEDIA KIT
ONLINE ADVERTISING
Podcast/Radio Show
Podcast sponsorships are available for
Flight Journal’s Podcast/Radio show commentary,
narrated by editor-in-chief, Budd Davisson. Listen in
as Budd tells us what it's like to fly some of avia-
tion's legendary airplanes. Sponsorship includes
audio commercial, link and logo on
FlightJournal.com, and sponsorship notice and link
in our bi-weekly Podcast alert.
Listener response takes off!
“That was a wonderful narration. It was like
I was sitting there with him.”
“The future of flight comes alive – Excellent!”
“Budd, thanks for letting me fly a
Lockheed 12.”
“As always, a great account of this aircraft.”
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

9. MEDIA KIT
CLOSING SCHEDULE
Issue Space Closing Materials Due On Sale
February 10/20/08 10/24/08 12/9/08
April 12/15/08 12/19/08 2/3/09
June 2/17/09 2/20/09 4/7/09
August 4/20/09 4/24/09 6/9/09
October 6/15/09 6/19/08 8/4/09
December 8/17/09 8/21/08 10/6/09
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

10. MEDIA KIT
CONTACT US
Air Age Media
20 Westport Road
Westport, CT 06897
Phone (203) 431-9000
Fax (203) 761-8779
Marketing
Karen Louie-Joyce
Marketing Director
Email: karenl@airage.com
Advertising
Kathy Gross
Advertising Director
Email: kathyg@airage.com
Editorial
Roger Post
Editor
Email: rogerp@airage.com
Production
For ad materials or questions
Email: production@airage.com
© 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000